Only B2B

FEBRUARY 1, 2024

Think of intent data as your secret weapon, giving you unprecedented insight into the minds of your ideal customers (or rather, their online searches and website visits). Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 CMI, 2022).

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

NetLine

APRIL 23, 2024

It tells you what buyers have been searching for, where they are searching, and why. Oh, and most importantly, it tells you who is searching. You know who they are Where they’ve been searching And what problems they are trying to solve. How can intent data be used to create more targeted and relevant sales outreach?

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Hubspot

MAY 31, 2018

Search is changing thanks to artificial intelligence. It’s not just that search engines are using AI to categorize and deliver results (though they are). It’s that the power of AI is making new, better types of search possible. Searches are becoming more personalized. We’re searching more on-the-go.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Only B2B

FEBRUARY 6, 2024

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. Lead Forms and Downloads: Analyze form submissions and content downloads to gather insights into prospect interests and pain points.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Marketing Interactions

APRIL 14, 2019

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor. Content-Driven Conversations Rely on Nuance. Dry content won’t cut it.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

DAGMAR Marketing

MARCH 20, 2023

Times have changed and our content creation process is beginning to look much different than it used to. With the rise of AI-generated content, the idea of replacing a human writer with various AI-tools on the market has become wildly popular. What is AI-Generated Content? Is AI content good? Is AI Good or Bad?

Marketing AI 52

Marketing AI Generation Business Content 52

Only B2B

JUNE 30, 2023

Recent data highlights the importance of understanding B2B buying intent: According to a study by Forrester , 68% of B2B buyers prefer to research independently online before engaging with a sales representative. Demand Gen Report reveals that 71% of B2B buyers begin their research with a generic search.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Half the participants in Forrester’s B2B Advertising Trends survey report spending more than four hours a week reading, watching, and listening to relevant industry content to keep up with business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Conductor

NOVEMBER 11, 2020

That means getting input from some of the top marketing and search experts, as well as fellow Conductors, regarding the top SEO priorities and SEO best practices. – Duane Forrester, Yext. Search data provided real-time insights into this behavioral shift. Search habits can change dramatically.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Craft engaging content that converts. Tactic #2: Craft Engaging Content That Converts.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. However, we do all of that with content.

Curation 100

Curation Sales Cycle RFP Content 100

Marketing Insider Group

JANUARY 10, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Look at Your Own Content Performance.

Research 100

Research Campaigns Tips Content 100

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Mereo

JUNE 29, 2023

Content marketing is an important strategy but can be challenging to master. Your buyers desire meaningful content that is shares keen insights and is backed by facts (statistics, client testimonials). On top of this, content marketing is notorious for consuming valuable resources. That is what draws buyers in to the “dialogue”.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

BenchmarkONE

SEPTEMBER 16, 2021

If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels. How to Effectively Draft Knowledge Base Content . Step 4: Look at the Existing Forms of Content.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Top Rank Marketing

AUGUST 18, 2023

Search Engine Journal DEI still a strong strategy despite backlash — here’s what the numbers say Cutting diversity, equity and inclusion (DEI) from an organization’s strategy could already be combining to cost U.S. businesses $5.4

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Madison Logic

JANUARY 18, 2023

Content marketing is the way we speak to our customers about our brand and our solutions. Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . Build content for your audience using data, not intuition . What they’re searching for .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

The Mx Group

SEPTEMBER 11, 2018

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. Use products that employ automation to understand audience behavior and adapt in real-time to adjust to their search desires. Engage Workday Consumers throughout the funnel.

Top of Funnel 79

Top of Funnel Campaigns Funnel Advertising Work Management 79

Vidyard

MARCH 20, 2018

Curate interesting content and resources to attract your buyers. Research Your Audience And Be Relevant. Once you find the right audience be relevant. A key component of social selling is to share valuable content, generally or with specific prospects. Socially surround your buyers and their sphere of influence.

Forrester 112

Forrester Outreach Social Networks Curation 112

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. More people expect relevant brand experiences across each stage of their buying journeys.

Work Management 86

Work Management Marketing Management Privacy Marketing Proposals 86

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Hard to explain.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. 25% of marketers say live video is the most valuable type of social content.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

PathFactory

APRIL 29, 2020

It’s no secret that, over the last few weeks, everyone’s content consumption habits have skyrocketed. Everyone is searching for more information to educate themselves and prepare for this new way of life. There is no question that it’s relevant for today. It’s with all content.

Enterprise Management 59

Enterprise Management Cable Marketing Budget Work Management 59

Martech

MARCH 30, 2023

It’s about generating great content and offering solutions that start a conversation and keep it going. But even before an organization engages in those efforts, relevant and useful data can still be found if they know where to look. Dig deeper: Why we care about loyalty marketing Marketing: Become human “Content is king.”

Conversion 127

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 127

Seismic

MARCH 15, 2021

They sought out – and found – tools that would provide some resolution to the two primary challenges in a social enablement program: Curating Content at Scale. They need access to current, relevant 3 rd -party content because they know that if all their people ever share is their brand’s own promotional content, engagement will be sparse.

Marketing Management 52

Marketing Management Service Forrester Curation 52

Mailmunch

APRIL 26, 2021

However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits. Email marketing and content marketing aren’t mutually exclusive — they go hand-in-hand. How Do Email Marketing and Content Marketing Converge? But forget what you’ve been told before.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Additionally, if your website has more video content, it will drive higher site traffic than text.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

PureB2B

APRIL 20, 2016

Today, prospects are much more likely to turn to a search engine or a trusted third party source than to a sales person at a specific company. For here is where staged content marketing comes into play. When a buyer is first starting out it’s important that they have the correct type of content to aid them in their journey.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

PureB2B

APRIL 20, 2016

Today, prospects are much more likely to turn to a search engine or a trusted third party source than to a sales person at a specific company. For here is where staged content marketing comes into play. When a buyer is first starting out it’s important that they have the correct type of content to aid them in their journey.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

Sprout Social

DECEMBER 22, 2016

Any successful social media strategy includes sharpened social listening to know who you are and aren’t reaching within your industry—as well as what content you should be developing to best suit your community’s needs. But without the right tools and resources in place, content creation for social can be a daunting and very manual task.

Twitter 62

Twitter Broadcasting Forrester Content 62

Marketing Interactions

JULY 18, 2021

Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. However, personalization remains a priority for B2B marketing executives, with 52% planning to increase spending on content marketing and personalization technology to get this right.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Adobe Experience Cloud Blog

SEPTEMBER 17, 2018

You’d do an internet search , and about 20,000 items came back as “relevant”? Maybe you searched for “cat videos” and you got website listings of all cities with the letters “c-a-t” in them, or you got a bunch of links to videos of clowns. There was no real rhyme or reason to the search results you got back.

Ideal Customer Profiles 117

Ideal Customer Profiles Video Marketing Work Management Marketing Management 117

Adobe Experience Cloud Blog

JANUARY 30, 2019

The report notes that ABM requires quality data to identify and zero in on key accounts and targets, reach them across channels, and deliver relevant content. Meanwhile, quality data is the key to providing personalized content, which is crucial to enhancing the customer experience and driving revenue. What’s a marketer to do?

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Martech

JANUARY 12, 2022

The term zero-party data was first coined by Fatemeh Khatibloo , VP principal analyst at Forrester Research. There is absolutely nothing wrong with building interactivity into your content. I’ve always maintained that data and privacy is NOT a legal and compliance challenge, it is a content, marketing, and design challenge.’.

Lead Scoring 121

Lead Scoring Lead Ranking Psychographics CMO 121

Contently

MARCH 22, 2019

Doing so can be as simple as setting up a Google alert for the latest content in your field and seeing what resonates. Don’t live by the Forrest Gump rule,” warned Judann Pollack, executive editor at Ad Age. “A To make sure your content is showing up in search rankings, keywords in headlines are, well, key.

Work Management 167

Work Management SEO Forrester Creativity 167

EveryoneSocial

JULY 31, 2018

No matter what industry your company is in, or if you sell a product or if you sell specific services, having company content is key to growing brand visibility online. Yet, content is not as simple as just publishing something and then a ton of leads will come piling in. What is Content Research? What is Content Research?

Research 79

Research Effectiveness Brand Identity Branding 79