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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.). HJS: Marketers scored a mere 2.26

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Why Does Most B2B Content Marketing Suck?

Marketing Insider Group

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Bad content isn’t going to propel a company forward. Most of it sucks.

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Why Publishers Are Betting on Email to Drive Subscriptions

Liveintent

As publishers grapple with the impact of COVID-19 and the decline of third party cookie, they are holding onto a precious life raft: the subscription model. As publishers begin to sell their own products (ie. As Forrester found, 89% of marketers say the email address is their most important piece of customer data.

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Report: Marketers Feeling More Pressure to Improve the Customer Experience

KoMarketing Associates

Broadridge recently published its “2023 CX and Communications Consumer Insights Report,” and statistics indicated that the majority of customers (63%) now believe that most of the companies they work with need to improve the customer experience.

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61% of B2B Marketers with a Content Marketing Strategy Have Seen Improved Performance

KoMarketing Associates

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. About 57% of the same group said they have seen an improvement in their ability to tie content assets to business outcomes.

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Sales Content & The Future of Sales Enablement

Seismic

The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week. The day the Forrester Wave comes out is one I always look forward to. This year, Forrester redefined how it evaluates sales enablement. Doug Winter, CEO and Cofounder, Seismic. Simply put, our customers have made us better.

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The Future of Content Marketing Isn’t Content Marketing

Contently

Let’s talk about the content marketing industry’s favorite chart. It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content marketing” this decade. Which was the Greatest Content Marketing Program Ever™, as anyone in the industry will tell you.).