Contently

MAY 31, 2017

do you know what your content team is doing? That’s where content marketing software comes in. According to software research firm Forrester, one of the core functions of content marketing software is bringing “visibility, order, and insight into countless streams of activity.” Collaboration.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Content Marketing 144

Sales Engine

MAY 24, 2016

Under this enormous pressure to increase cash flow, much of these sales enablement programs have been misguided—and the result is an onslaught of uncoordinated, inconsistent content. Unfortunately, this approach is not efficient or scalable, and according to Forrester, is less than 20% of sellers are even capable of it.

Conversion 136

Conversion Forrester Lead Scoring Lead Ranking 136

Zoominfo

DECEMBER 20, 2021

With conversational marketing, sellers and buyers can exchange content and critical information at the right moment, accelerating the customer journey. According to Forrester , B2B marketers and sellers are now responding by “finding new ways of leveraging conversational interactions to attract, engage, and enable buyers.”

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Tony Zambito

NOVEMBER 1, 2020

Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. What type of factors should be considered in order to prepare? Solving the content overload buyers currently dread through BxD. There is certainly an acceleration about to happen.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. We’re trying to create content that does that.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

PathFactory

MAY 31, 2021

This might not be a tall order if your site is devoted to funny cat videos that half the planet will find adorable. You need a lot more than a savvy marketing team to deliver this level of personalized, relevant content experiences at scale. You need content intelligence. So how does content intelligence actually work?

Marketing AI 59

Marketing AI Demand Forrester B2B 59

ClickZ

AUGUST 21, 2019

Currently, just one in five organizations effectively personalize their content at scale. The Seismic-commissioned study, conducted by Forrester Consulting, surveyed more than 380 director-level and above sales, marketing, and enablement professionals from companies with more than 500 employees. But too often this isn’t the case.

Organization 105

Organization Personalization Effectiveness Forrester 105

Marketing Insider Group

APRIL 7, 2014

Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., titled “ Build Your Content Brand By Delivering Customer Value.” Tie content marketing efforts into the demand funnel though analytics and CRM integration.

Content Marketing 100

Content Marketing Top of Funnel Forrester Advertising Agencies 100

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. Let’s start with the actual ordering experience.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

ANNUITAS

DECEMBER 23, 2014

While the shift in buying process now seems commonplace for the buyer, B2B marketing and sales professionals in most cases are still adjusting to this new world buying order. Given that buyers need less solutions content and more value content, this should have a monumental impact on the content strategy of B2B organizations.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. So what do those top 4% of Account-Based Marketers have in common? The moral of the story?

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Adobe Experience Cloud Blog

JULY 22, 2021

CRM holds hostage all of your sales opportunity, pipeline, and order value information and it’s built to track sales reps instead of buyer behavior. This new capability enhances the current and very popular integration between Bizible and LinkedIn Sponsored Content. In short, your CRM. And it’s all automated.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Biznology

FEBRUARY 14, 2022

Zero-party data is being defined as data that a consumer shares with a marketer willingly and not just in exchange for, say, access to content, a special offer, or a discount code. The latter are examples of first-party data, as when you give your email address to LeashBoss in exchange for a discount on your first order. (My

Forrester 104

Forrester Differentiation Opinions Social Media 104

ANNUITAS

JANUARY 6, 2015

Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. Don’t Treat All Content The Same-. Not all Demand Generation content is created as equal.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. In order for this happen, you need a holistic approach. To offer an example, software firms constantly develop new features in order to stay compatible with their users’ needs.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Schubert B2B

MARCH 25, 2019

Creating an ongoing supply of B2B marketing content that’s informative, fresh and on-message is challenging. In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. When in doubt, don’t gate the content.

B2B Marketing 83

B2B Marketing Tips Work Management Planning 83

Martech

AUGUST 9, 2023

Here, in alphabetical order, is MarTech’s list of ABM experts to follow. She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” In your inbox.

Account Based Marketing 79

Account Based Marketing ABM DemandBase Marketing Analytics Tools 79

Sales Engine

MARCH 31, 2016

As technology and connectivity advances, marketers have had to move away from mass media targeting campaigns towards producing more real-time, contextual content that creates one-to-one interaction with potential buyers. What is Contextual Content? You have to build what Forrester calls a contextual marketing engine.

B2B Sales 120

B2B Sales Process B2B Marketing Automation Services 120

Oktopost

OCTOBER 8, 2023

So, in order to efficiently guide prospects to closed-won, nurturing relationships is key. Social selling involves using your social media profiles to share diverse, high-quality content, including tips and insights that address your prospects’ interests, desires, and pain points.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

KoMarketing Associates

AUGUST 24, 2017

According to “The State of Engagement” report from Marketo, three out of four B2B customers think brands must have a deep understanding of their needs in order to successfully engage them. The leading reason why customers have limited engagement with B2B companies is because marketers are sending them too much irrelevant content (34 percent).

Marketing Report 150

Marketing Report Demand B2B Marketing B2B 150

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. — to targeted accounts. Why it’s hot. Why we care.

Account Based Marketing 116

Account Based Marketing Enterprise Management Work Management Marketing Management 116

KoMarketing Associates

FEBRUARY 13, 2020

In order to stand out from your competition in today’s flooded marketing landscape, providing consistent and memorable customer experiences is no longer an option. Offer high quality and interactive content. It’s no coincidence that 93% of successful B2B marketers are extremely committed to content marketing.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. With so much potential, marketers would be wise to get their ABM programs right.

Account Based Marketing 102

Account Based Marketing ABM Marketing & Strategy Landing Pages 102

Heinz Marketing

SEPTEMBER 25, 2021

Forrester analysts share their insights into what chief executive of emerging B2B companies are looking for to build their revenue engine. How to Identify Content Pillars for Your Marketing Ecosystem. Here’s how content pillars can help you build a stronger content marketing ecosystem.

B2B 98

B2B B2B Sales Webinar Metrics Forrester 98

Marketing Insider Group

SEPTEMBER 14, 2020

But, the website, LinkedIn profiles, content, and messaging do not speak to the account-specific and competitor-specific gaps that result in 50% more go-live delays and 32% less KPI success at go-live and post-implementation. And I see product-based content on their blog.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

ANNUITAS

NOVEMBER 13, 2014

This is an issue that must be addressed given that according to Forrester, 96% of CMOs have stated that their departments are being asked to do things it has never been asked to do before. With this being that case, how important is marketing when it comes to ensuring the right content is developed and aligned to that 57%?

Planning 100

Planning Demand Generation Forrester Case Studies 100

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. So what do those top 4% of Account-Based Marketers have in common? The moral of the story?

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

6sense

JULY 22, 2020

6sense also recently released dynamic display advertising , which personalizes content in digital ads based on real-time account information, and integration with LinkedIn , which leverages 6sense’s account data and insights for all LinkedIn ad types — most of which are unsupported by other ABM vendors.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. Messaging fits content marketing mission. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. Click To Tweet.

SMS 109

SMS Conversion Planning Paid Search Agency 109

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Blogs are thriving, podcasts are making a comeback, video is everywhere, and LinkedIn is becoming dominant with the innovative content strategy laid out by Jason Miller just before he left for Microsoft. Content marketing dominates.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Aberdeen

NOVEMBER 14, 2019

Key findings from the 2019 ABM Benchmark Survey include: A focus on more customized experiences and tailored content targeted to specific industries (68%), roles (62%), and based on the challenges/needs of the account (52%). 5 B2B Marketing Predictions for 2020 by Forrester.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S. IT spending predictions for 2010, estimating 8.1%

Gartner 40

Gartner Forrester Spending Budget Programs 40

Martech

MAY 4, 2022

.” Cerretani recommended that ABM marketers focus on creating top-of-funnel content that aligns with their persona and industry research. This content should be appropriate for that top-of-funnel spot — it’s often best ungated, served up in formats like sponsored content, content syndication and sponsored webinars.

Account Based Marketing 104

Account Based Marketing ABM Webinar Metrics Effectiveness 104

Schubert B2B

MARCH 25, 2019

Creating an ongoing supply of B2B marketing content that’s informative, fresh and on-message is challenging. In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. When in doubt, don’t gate the content.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

Schubert B2B

MARCH 25, 2019

Creating an ongoing supply of B2B marketing content that’s informative, fresh and on-message is challenging. In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. When in doubt, don’t gate the content.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. However, if your company seems to never devote quite enough to content marketing, you must do more to defend your efforts with ROI.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81