The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. 14% responded “very effectively”.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

Marketing Insider Group

JULY 29, 2020

In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky. To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI.

Top of Funnel 349

Top of Funnel ROI Lead Scoring Lead Ranking 349

Conductor

SEPTEMBER 9, 2020

A truly great SEO platform functions as a partner to brands to scale their Organic Marketing program— ensuring teams create valuable content, that this content can be found, and that they can measure the effectiveness of their efforts. Want to make a content optimization in one-click? Collaboration across teams. Track Anything.

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

Navigate the Channel

JULY 27, 2023

Content and database marketing have emerged as indispensable tools in the modern marketing landscape. According to a recent study by Forrester Research, Inc., Content Marketing: Crafting Customer-Centric Messages Gone are the days when generic marketing messages could sway B2B customers.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Biznology

MAY 31, 2017

That’s why most online “content” is text. But most video content for sales engagement (or any other purpose) is not skim-able. You may need to watch a entire video to find out whether it contains any information you care about. You may need to watch a entire video to find out whether it contains any information you care about.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. Lenati is well-known for its human-centered design and analytical rigor, but its energy and passion that most distinguishes our firm,” he added.

Advertising Agencies 49

Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. These generations have grown up in the age of the internet, making them tech-savvy information seekers. “These days, communities are the heart of B2B brands,” says Krystal Wu, senior manager of community and content at ZoomInfo.

Buy 130

Buy Generation Peer-to-peer B2B 130

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Conductor

SEPTEMBER 24, 2019

“Enterprise companies should be using this calculator to understand the value of content and SEO.” That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Who Is the Calculator For?

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Martech

MARCH 9, 2022

” Hendricks is the founder and CEO of Ergo, a content automation platform for email that is trying to solve the puzzle of how to personalize at scale. Containers, not content. ” Enterprise-level brands have hundreds of thousand or millions of customers, thousands or tens of thousands of content modules.

Ideal Customer Profiles 116

Ideal Customer Profiles Content Bandwidth Marketing Automation Services 116

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 6 Mitchell Levy Credibility Nation Contact Mitchell Levy Score: 63.61

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Sales Engine

MAY 24, 2016

Under this enormous pressure to increase cash flow, much of these sales enablement programs have been misguided—and the result is an onslaught of uncoordinated, inconsistent content. Sales reps are left to wade through this mountain of information, and they respond to it in one of two ways: 1. The answer is: She can’t.

Conversion 136

Conversion Forrester Lead Scoring Lead Ranking 136

Marketing Insider Group

AUGUST 28, 2019

Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. Content is everywhere, and in this digital age, that might cause some marketers to take good content for granted. pieces of information before making a buying decision.”

Allocation 100

Allocation Content Curation Thought Leadership 100

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Buyers need to talk to people to get information. But, like any average, it’s wrong.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. That collaboration is crucial because the content itself is so crucial.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Content4Demand

JULY 13, 2021

In “ Why Intent Signals May Be the Missing Ingredient in Your Content Strategy ,” you’ll hear perspectives and valuable tips from: Latan é Conant , CMO at 6sense ; Nirosha Methananda , VP of Marketing at Influ2 (formerly VP of Marketing at Bombora ); and Jon Russo , Founder/CMO at B2B Fusion. Intent Data Do's and Don'ts.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. The modern buyer is increasingly conditioned to expect relevant content to be delivered to them when they need it most.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Content Standard

APRIL 5, 2021

For marketers, the sales department represents a critical internal relationship, offering unique customer feedback and other data points to inform a marketing strategy that addresses and satisfies the demands of customers. In other words, much of the content you create offers comparatively little value. ” 4. .

Top of Funnel 106

Top of Funnel Differentiation Paid Search Agency Thought Leadership 106

ANNUITAS

AUGUST 19, 2022

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Madison Logic

AUGUST 11, 2022

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report. Visit madisonlogic.com for more information. The Forrester Wave Methodology Overview. Forrester employs a rigorous process to create a Forrester Wave.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Personalization Automation Case Studies 52

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

PathFactory

SEPTEMBER 15, 2021

Delivering the right content to the right person at the right time is no longer optional for increasing pipeline and revenue — it’s critical. Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Buyers are fed-up with irrelevant, unhelpful B2B content. Delivering the content we ‘think’ our customers want has proven ineffective.

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

PathFactory

MAY 31, 2021

They’re looking for extremely specific information to help them make complex buying decisions. You need a lot more than a savvy marketing team to deliver this level of personalized, relevant content experiences at scale. You need content intelligence. So, first thing’s first… What is content intelligence?

Marketing AI 59

Marketing AI Demand Forrester B2B 59

The Point

MARCH 8, 2018

Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product. The information value of an analyst report – no matter how complimentary – is not that it says nice things about your product.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Contently

MARCH 31, 2017

Personalization technology typically applies to optimizing the customer journey on a website or in campaigns; content—as the “ atomic unit ” of marketing”—undergirds all of it. So how are content marketers adapting to the personalization push? So how are content marketers taking advantage of these benefits?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. What content have you developed for those stakeholders?

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status. Their interactions might involve downloading content offers or attending webinars.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Marketing Insider Group

APRIL 7, 2014

Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., titled “ Build Your Content Brand By Delivering Customer Value.” Tie content marketing efforts into the demand funnel though analytics and CRM integration.

Content Marketing 100

Content Marketing Top of Funnel Forrester Advertising Agencies 100

Zoominfo

DECEMBER 20, 2021

With conversational marketing, sellers and buyers can exchange content and critical information at the right moment, accelerating the customer journey. According to Forrester , B2B marketers and sellers are now responding by “finding new ways of leveraging conversational interactions to attract, engage, and enable buyers.”

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52