Remove Content Remove Forrester Remove Hubspot Remove Tips
article thumbnail

8 key tips for marketing to existing B2B customers

Tomorrow People

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. 8 tips for marketing to existing B2B customers. Have a dedicated content marketing plan for existing customers. Be sure to maintain a consistent mix of trending and evergreen content.

article thumbnail

9 Essential Tips for Researching Your Next Content Campaign

Marketing Insider Group

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Look at Your Own Content Performance.

Research 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Align with Your Sales Team, According to HubSpot Marketers

Hubspot

According to a Forrester study, 43% of CEOs say that misalignment has cost them sales. At HubSpot, we have thousands of employees who have different goals and varying geographic locations, we understand how it can be difficult to communicate and align. How to Align With Your Sales Team. Communicate with salespeople.

Hubspot 93
article thumbnail

7 Must-Read Tips To Simplify Content Marketing Planning

Marketing Insider Group

Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged.

Planning 100
article thumbnail

9 Essential Tips for Researching Your Next Content Campaign

SnapApp

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Look at Your Own Content Performance.

article thumbnail

3 Incredibly Easy Ideas To Get Customers To Pay For Content

Marketing Insider Group

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials?

article thumbnail

11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Let’s jump to the nitty-gritty. Image Source 6. Want to learn more about AI in sales?