frequency Content Forrester Hubspot Relevance 
Tomorrow People
MAY 30, 2022
As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Have a dedicated content marketing plan for existing customers. Much of your existing marketing content may be aimed at new or prospective customers. How to get started.
Content4Demand
JULY 11, 2019
Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. CEO Insights: Marketing Insider Group’s Michael Brenner Shares Thoughts on Growing Importance of Serialized Content in B2B. Many content creators are adopting a serialized content approach to help buyers make informed decisions.
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Albacross
NOVEMBER 4, 2021
And 62% of B2B buyers can make their purchase selection solely based on digital content. Source: Forrester , 2021). Engaging : Write more content about topics that interest your ideal buyers most. Relevancy: which pages and type of content they have checked. Frequency: how often they visit your website.
Leadspace
FEBRUARY 19, 2018
Personalize content for B2B audiences. Since algorithms won’t be going anywhere anytime soon, it will be important for B2B brands to focus on personalization, especially in key areas like email marketing and content marketing. Post more blog content. Here are ten of the best strategies for B2B marketing in 2018.
Content Standard
AUGUST 26, 2016
And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. And, more importantly, you need to storify your email strategy. Why it’s Important to your Strategy.
Marketing Insider Group
SEPTEMBER 14, 2020
Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.
Valasys
NOVEMBER 22, 2019
Also, the frequency of B2B weekly blogs is impacted by the purpose of blogging. Relevant & engaging content delivered to the right customers at the right time to help expedite their sails through the buyers’ funnel, has always been the lifeline of B2B marketing. How many blog posts should a B2B company publish per week?
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