Tony Zambito
NOVEMBER 1, 2020
Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. Solving the content overload buyers currently dread through BxD. There is certainly an acceleration about to happen.
Tony Zambito
MAY 26, 2021
Respected analyst firms such as Forrester and Gartner have used the phrase frequently. If content and sales conversations are about helping to buy, then a mindset oriented towards selling only can still exist. Helping buyers to accomplish future goals can lead to more meaningful content and sales conversations.
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Tony Zambito
APRIL 17, 2016
Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The majority of content today is not hitting the mark with buyers and customers.
Tony Zambito
MARCH 12, 2017
Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. Whereby marketing finds itself analyzing historical trends related to online visits and which content was accessed.
Tony Zambito
JUNE 5, 2016
The same can be said for buyer persona approaches I have seen addressing content marketing. For example, an overt focus on the rational preferences of people on the content they prefer – while in the 20% mode of their buying decisions. A resorting to the MBA-wonkish inclination once again.
Tony Zambito
NOVEMBER 22, 2015
According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries.
Tony Zambito
OCTOBER 9, 2015
The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation.
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