Here’s some statistics: Forrester Research Report. Of course, the proper way to nurture leads is to provide interesting and relevant to content via drip campaigns towards each key stakeholder, and guiding those stakeholders throughout their purchase cycles with engaging content until they are ready to speak with a salesperson. Pay for content and consultation: Assume $120,000. You know what lead nurturing is… Here’s my definition.  Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms.  Sirius Decisions. CSO Insights.