Marketing Interactions

MARCH 25, 2023

If this doesn’t concern you as a B2B content marketer, it should. B2B content is plentiful. Just not content that’s meaningful, provocative, or forward-thinking. Risk Aversion: The Kiss of Beige for B2B Content Marketing There’s a false sense of security in the status quo. They’re creating content for anyone.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Marketing Interactions

APRIL 14, 2019

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor. Content-Driven Conversations Rely on Nuance. Dry content won’t cut it.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

NOVEMBER 29, 2021

To gate or not to gate your B2B content? Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. It will help to identify when and why to gate B2B content and when to set it free. Gating content is done to collect buyer contact information.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

JULY 18, 2021

Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. However, personalization remains a priority for B2B marketing executives, with 52% planning to increase spending on content marketing and personalization technology to get this right.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Marketing Interactions

AUGUST 1, 2021

According to Forrester, only 22% of B2B companies have fully integrated their brand and demand marketing functions. OK, it’s hot and I’m hungry. But you get the idea. After all – the story is the story. If it’s not consistent from brand to demand, you’ve got a problem—and so do your buyers. Various research has drawn a line between the two.

Demand 69

Demand B2B Marketing Brand Identity Branding 69

Marketing Interactions

JANUARY 30, 2017

It’s also the reason why effectiveness with content marketing is in question for many B2B organizations. According to Forrester, two-thirds of CMOs are now responsible for customer experience. Making these three pivots is essential to ensuring that the way we apply content marketing to build B2B customer experiences is productive.

B2B Marketing 73

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 73

Marketing Interactions

SEPTEMBER 30, 2018

According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. Only 42% of B2B buyers say it’s easy to find the next piece of relevant content , according to research from LookBookHQ (Now PathFactory).

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58