LeadSloth

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Impressive Marketo User Summit

LeadSloth

The PR Newswire session announced an integration that makes it much easier to distribute press releases, videos and other content right from Marketo. Additionally, it will make it possible to measure the results of your content marketing efforts more accurately. Forrester Lead Management Overview.

Marketo 100
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Top-10 Marketing Automation Blogs

LeadSloth

Ardath is a talented independent marketing consultant who writes about using content to engage with prospective customers; she really gets Marketing & Sales collaboration. David’s posts are about content-based marketing, which is an important ingredient of successful lead generation.

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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. In addition to a marketing automation systems, these are usually CRM systems, content management systems, pay-per-click systems and reporting applications. But that percentage is rapidly growing.