Content and Forrester - B2B Marketing Zone

2011: The year of personal brands

Chris Koch

JANUARY 28, 2011

Forrester Research is testing both sides of this argument. Now, awhile back I wrote a post criticizing Forrester’s decision to prevent its analysts from hosting their own personal blogs. It’s a good problem to have, to be grappling with this issue as Forrester is. Testing the popularity of content.

Personalization

Personalization Forrester Brand Identity Branding

How to squander your leadership in social media

Chris Koch

FEBRUARY 12, 2010

That’s why a change in the policies of perhaps the leading voice for social media, Forrester , has bigger implications than it may seem. The most powerful example of one of these personally branded blogs is Web Strategy by Jeremiah, by Jeremiah Owyang , an analyst who left Forrester prior to the policy change.

Social Media

Social Media Forrester Media Transparency

B2B Marketing Zone

Chris Koch

2011: The year of personal brands

How to squander your leadership in social media

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