Buzz Marketing for Technology
JUNE 27, 2008
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Buzz Marketing for Technology
OCTOBER 18, 2013
According to Forrester Research , U.S. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales.
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Buzz Marketing for Technology
APRIL 30, 2013
The bad news is that if you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Think long-term. Test everything.
Buzz Marketing for Technology
OCTOBER 25, 2013
online content, messaging, images, offers) in the right way on the right channels at the right times and places? As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.”
Buzz Marketing for Technology
SEPTEMBER 12, 2012
According to Forrester Research, the top six reasons for abandoning a cart before making a purchase are: Shipping and handling costs are too high (55%!). The list of variables that create a good (or bad) checkout experience goes on and on. Wasn’t ready to purchase the product. Wanted to compare prices on other sites.
Buzz Marketing for Technology
JULY 28, 2010
Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research. Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support. Related posts brought to you by Yet Another Related Posts Plugin.
Buzz Marketing for Technology
APRIL 25, 2013
In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. I hope to see you there!
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