IDC: US Tech Firms Underestimate Emerging Market Opportunity
Paul Gillin
MARCH 13, 2012
These “green field” markets are building IT infrastructures around mobile technologies, adopting social media for content distribution and investing in “smart cities” at a faster rate than mature markets, Ng said. IDC Forecast. By 2018, those countries will outstrip the US on IT spending by nearly $100 billion.
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