KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. They may move on to competitor content or seek out other publications with more variety.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Webbiquity

FEBRUARY 17, 2022

If you’re producing any kind of video content, you’ll need a YouTube channel. If you have original visual content to share, Instagram can be a productive platform. Don’t Forget About Focus Groups. When launching new campaigns, it’s helpful to hold focus groups with members of your target audience.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Marketing Insider Group

JANUARY 3, 2023

Take this further and personalize the onboarding process and content to help bolster customer retention, which leads to the next strategy…. Provide High-Quality Content. Did you know that providing high-value, educational content is one of the best ways to improve your Google ranking ? Educational content is helpful content.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Sprout Social

OCTOBER 8, 2020

Your content well is empty and it’s time to replenish it. The good news is that this is preventable if you set up and enforce a content ideation and development process. The goal is to never have a content pipeline that dries up. Content ideation stage. Here are some ways to work on your content ideation.

Top of Funnel 144

Top of Funnel Content Lock-In Social Media 144

Liveintent

DECEMBER 8, 2020

What kind of content works best in these strange times and at what frequency? As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.”

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Liveintent

FEBRUARY 14, 2023

Remaining agile and evolving content strategies, even if they’ve been successful in the past, is the best way to drive success in today’s turbulent world. For instance, can you identify any patterns amongst those audiences that are very engaged with your content? In that case, consider a different content approach.

Content 62

Content Custom Publishing Loyalty Newsletter 62

Convince & Convert

JULY 24, 2019

Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results hasn’t worked in years—the variances are just too great among what works in each venue. Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. This one is my favorite.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Content Standard

APRIL 2, 2019

Audience personas, segmentation, and journeys are common pillars of content marketing —informing all elements of the content strategy, targeting techniques, and distribution methods. Original research for content marketing takes the guesswork out of audience development. Original Research Leads to Personalized Content.

Research 106

Research Content Marketing Paid Search Agency Content 106

Pam Didner

AUGUST 16, 2020

Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? A: On the marketing front, you can check if there are any customers from that county who have come to your website and downloaded any content. That’s the best way to learn.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Martech Advisor

JANUARY 27, 2020

Marketers are still using antiquated keyword tools to power their content strategies, and this frustrates their target audiences. Use these three tactics instead to power your content with what really matters, says, Nick Chasinov is the founder and CEO of Teknicks. Learn More: Five Ways of Presenting Great Content.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Kevin Indig

APRIL 1, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content. The same principle applies to content. Writing is a creative pursuit, but scaling content is a science. By measuring the right metrics.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

ClearVoice

JUNE 15, 2021

Marketing writing is designed to create content with a purpose. The body of your content is where you elaborate on the argument introduced at the beginning. The conclusion reiterates the introduction and also explains how the piece of content has provided a benefit to the reader as a customer. Write to your audience.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts. Content downloads. Click-through rates (CTR).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts. Content downloads. Click-through rates (CTR).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Contently

JUNE 18, 2018

First, because I’m a huge dork, and second, because it demonstrates the most important part of content strategy. If the guiding light of your content strategy is the message you want to dictate to consumers, you are going to fail. If your content doesn’t do one of those things, it probably sucks.

Marketing & Strategy 152

Marketing & Strategy Paid Search Agency Content Advertising Agencies 152

Content Standard

MAY 12, 2021

To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. And they’re no longer content to send out static, one-way marketing messages, such as emails or banner ads announcing a special sale. According to D!gitalist

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Contently

JULY 12, 2017

Welcome to Ask a Content Strategist , the column where I answer the questions you’re terrified your boss will ask you in the next marketing all-hands meeting. I’ve been hearing the term “data-driven content” in pretty much every corner of the content marketing universe lately. Never let them go.

Top of Funnel 123

Top of Funnel Peer-to-peer Content CMO 123

Tomorrow People

NOVEMBER 25, 2021

Another reason why B2B companies should capture the voice of the customer is the fact that it improves your content marketing results. In fact, 52% of B2B buyers say they’re definitely more likely to purchase from a brand once they’ve read their content. Focus groups. Otherwise, this could lead to an unproductive session.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Biznology

JUNE 9, 2020

First of all, the importance of digital marketing and regularly published content has never been so obvious. Providing content meant continuing to communicate with your target audience, and everyone needed it. Adapting content to previously gathered data. What changed?

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Seismic

OCTOBER 10, 2022

In the process, they often rely on content and collateral that may be outdated or no longer accurate. Even worse, sellers often waste time looking for content and attempting to tailor old materials to current needs. They can also provide insights into what content they find outdated or unhelpful. Talk to your sellers.

Tips 52

Tips Content Work Management Touchpoints 52

SmartBug Media

NOVEMBER 30, 2018

Content marketing has long been an afterthought, but having a strong content strategy is now more important than ever. Imperative to each stage of the marketing funnel is ensuring your content reflects the intent of the prospect, as well as their persona. All of this should inform your content marketing strategy framework.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

Content Standard

APRIL 23, 2024

If anything, the declining effectiveness of traditional media and the sheer volume of channels, content experiences, and platforms available for marketing demands more dedicated oversight from savvy marketing leaders with a seat in the boardroom. Go beyond demographics and discover customer behavior, motivations, and pain points.

CMO 57

CMO Enterprise Management Planning Work Management 57

Kapost

MAY 28, 2018

Many companies put months and months into rolling out their inaugural content operation processes—which makes sense, as content production is complex. Teams run focus groups to identify important themes, conduct internal.

B2B 66

B2B Content Focus Group B2B Marketing 66

Vision Edge Marketing

JANUARY 11, 2022

It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . It serves as an umbrella for your company’s positioning, brand, messaging, and content. . These questions form the structure for every story.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) “It is up to you to do the research and build the personas and profiles,” said Maxwell.

Optimization 106

Optimization Ideal Customer Profiles Customer Surveys Communities 106

Martech Advisor

OCTOBER 1, 2019

Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place. Content is everywhere. And as marketers, we know the importance and value of having good – actually, make that great – content.

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Tomorrow People

APRIL 27, 2022

Previous customer surveys, interviews, focus groups. However, you can still deduce what kind of segments your competitors are targeting by analysing their offering, their online presence, their content strategy, etc. Lead generation forms. Sales feedback. By contrast, competitor data is most likely to be the least accessible.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Content Standard

NOVEMBER 14, 2018

Uncovering strategic insights has always been a priority for content and brand teams. But what if content marketing teams could be more deliberate in uncovering those insights and sharing them with the larger organization? Active: Your team deploys content that actively gathers response data from your audience.

Content Marketing 69

Content Marketing Content Budget Programs Marketing & Strategy 69

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Digital content creators are reshaping brand strategy for the better. Forge a new kind of focus group Creators’ communities are living focus groups.

Product 91

Product Focus Group Social Media Advertising Agencies 91

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. A sort of sci-fi/satire/comedy-gone-wrong, it followed a group of characters as they navigated and poked fun at many of the campy staples of science fiction and horror films. there was product placement. What did they do right?

Brand Identity 89

Brand Identity Branding Top of Funnel Content Marketing 89

Content Standard

JULY 24, 2018

With everyone from sales to HR to fellow marketers demanding more content to support their own work, what content marketing has time for audience insights? The problem is, creating all this reactionary content results in random acts of marketing with no specific plan or strategy to back them up. Audience Surveys.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. However, this doesn’t mean that you should just link to a couple blog posts, include a CTA for gated content and call it a day. How regularly?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Content Standard

JANUARY 3, 2019

And savvy content marketers see these new pathways for personal interactions as a rich opportunity to create content-driven connections in a digital world. Communities as Content. In recent years, content marketing experts have encouraged companies to talk less about themselves and more about their audience.

Communities 76

Communities Peer-to-peer Brand Identity Branding 76

Biznology

SEPTEMBER 15, 2014

The bottom line for any content marketing is getting your audience to take action. It should be fairly obvious that creating an effective CTA is all about making that CTA stand out from the content around it. The post Calls to action in content marketing appeared first on Biznology. Visual Design for CTAs.

Content Marketing 80

Content Marketing Planning Top of Funnel Content 80

ANNUITAS

SEPTEMBER 7, 2021

Marketing has a responsibility to start the conversation by offer personalized content recommendations. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234