Customer Experience Matrix

MAY 20, 2013

Silverpop’s new features load customer behaviors from all sources into a central database, match identities to create a unified customer view, and make the resulting information available for real-time, automated interactions across all channels. Connectors for other CMSs will be added as clients request them.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 26, 2012

content distribution with pre-packaged campaigns in email, direct mail, mobile, online ads, print, and broadcast media. The company says these latter features are unique, and a couple hours of my competitive research seemed to confirm this. Here’s a table that compares features in Balihoo and several competitors. I’m glad I did.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

JUNE 22, 2011

The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences. The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. This is certainly an advantage.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 15, 2015

I’ll try to write about them once that happens. This was sometimes framed as whether predictive modeling will be a "feature" embedded in other systems or a "product" sold on its own. In current marketing practice, those decisions are made with a content map that plots available content against customer life stages and personas.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

APRIL 2, 2015

I’d say the only place that is clearly true is among large enterprises, which have the skills to take advantage of the most sophisticated features and where small percentage benefits translate to large dollar amounts. It doesn’t write copy but does analyze the copy you give it. Many firms were familiar to me but others were new.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 14, 2011

After all, separate systems must synchronize databases, campaigns, users, content libraries, activity histories, and other things, adding cost and complexity. Small business systems like Infusionsoft and OfficeAutoPilot solve this problem by bundling their own CRM features.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

SEPTEMBER 13, 2012

The system already provided dynamic email content, although users have to write the selection rules in a scripting language – something many marketers will find intimidating. The CRM vendors themselves would have the same advantage should they choose to add marketing automation features.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

Clever of me to write this while they're all distracted by DreamForce , don't you think?) - Entrepreneurs: these products are aimed at companies where the owner does their own marketing, or perhaps one employee who does marketing along with other functions. The systems have very low starting prices tailored to low volumes.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Of course, the bells and whistles wouldn’t matter if the core features were poor.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. This simplifies content creation.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

MARCH 9, 2015

Conversely, some adtech features will become standard martech practice. And where will all that highly tailored content come from? You guessed it: automated content creation systems, which are more common and further advanced than you may realize. But that''s exactly why I needed to write this. More about that later.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. What Optify does offer inbound marketers is extensive support for search engine optimization.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

MAY 26, 2023

Typically one or the other is limited: while there may be a bottomless appetite for chocolate, there is only so much cocoa in the world; conversely, while there is a near-infinite supply of Internet content, there are only so many hours available to consume it. They probably meant “recoup”, not “write-off” their losses.)

Buy 156

Buy Enterprise Management Work Management Marketing Management 156

Customer Experience Matrix

FEBRUARY 25, 2009

Yesterday’s chance to write the first review (I think) of Marketo’s 3.0 Knowing I’ll have another scoop if I write about it at once, I find I can’t resist. It provides the usual features: Word-style editing, personalization, send emails on behalf of the assigned sales rep, previews, list definition and immediate or deferred delivery.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 18, 2007

I’ve been tracking Neolane for some time but chose not to write about it until they established a U.S. Its email heritage still shows in strong content management and personalization capabilities. Neolane , a Paris-based marketing automation software vendor, formally announced its entry to the U.S. market last week.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 16, 2006

It's uncomfortable to write negative things, but I did feel better when I saw a paper from Entellium itself make a similar point: “Unfortunately, most hosted CRM buyers spend 95 percent of their time focusing on the features and functions that a solution contains, and nearly no time on what happens after the sales contract is signed.”

Enterprise Management 120

Enterprise Management Work Management Service Paper 120

Customer Experience Matrix

APRIL 5, 2009

In fact, he said he has actually removed features from the system because customers weren’t using them. These are not yet standard features on most demand generation products. For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. -

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

JUNE 13, 2007

I only bring this up to explain why I won’t be writing much about balanced scorecard systems. And, although Ultraseek doesn’t mention it, Web search engines don't generally support some other features, like letting content owners tweak results to highlight particular items, that may matter in a business context.

Work Management 120

Work Management Paper Analysis Keywords 120

Customer Experience Matrix

OCTOBER 10, 2009

But I think it’s a mistake to focus on those other features because they don’t get at real value provided by these tools, which is the flowering of applications made possible when business analysts can create them independently. At a basic level, users can write complex formulas to add derived fields to a table during the import process.

Business 120

Business Aggregators Vendors Pricing 120

Customer Experience Matrix

DECEMBER 9, 2008

even expert users may not make best use of the system if stop learning before they master all its features. So they system should lead them to explore new features by offering tips or making contextual suggestions. by looking at features that make systems easy to learn); - causes of efficiency problems (e.g.

Marketing Automation Services 120

Marketing Automation Services Demand Generation User-Generated Content Customer Surveys 120

Customer Experience Matrix

OCTOBER 7, 2018

This really means, what are the unique features I’ll find only in a CDP? It might also mean, what features do all CDPs share and which are found in some but not others?) This could go into more detail about the required features. CDP Feature: indicates whether the capability would be found in at least some CDPs.

RFP 266

RFP Generation Vendors Ad Building 266

Customer Experience Matrix

JULY 1, 2016

Most of these tools will eventually add ABM features if they don’t have them already. But data and analytics don’t create revenue by themselves, so vendors naturally stress their orchestration features. This is an intriguing mix of features. But it does mean this feature is likely to be less powerful than users might expect.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Customer Experience Matrix

MARCH 23, 2016

I was struck by the number of content-related exhibitors – nearly half, based on my analysis of the conference program. Many of those were doing standard content management tasks such as workflow, approvals, and repository management. As usual, I spent much of my conference time prowling the exhibition booths.

Marketing Management 120

Marketing Management Conference Advertising Agencies Vendors 120

Customer Experience Matrix

SEPTEMBER 13, 2023

It does add a little suspense to the writing process – can I develop an argument to match the title? The only problem was, the only way for that to happen was for me to write it. New tools change the costs of actions such as creating customer-specific content. This isn’t my usual way of working. Who wouldn’t want to learn that?

Work Management 149

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 149

Customer Experience Matrix

NOVEMBER 15, 2009

Summary: a new Aberdeen Group report argues that Web content management systems should add customer management features and will ultimately compete with traditional marketing automation products. I’ve been convinced for some time that Web content management systems (CMS) will become important platforms for marketing automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

SEPTEMBER 20, 2011

These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. That said, here are highlights from my notes. Let's face it: the reason most people buy there is price.)

Inbound Marketing 120

Inbound Marketing Hubspot Burn Rate Marketing Management 120

Customer Experience Matrix

FEBRUARY 23, 2011

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. But even MarketingPilot isn’t all things to all people (yet). But they’re all promised fairly soon.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Customer Experience Matrix

MAY 27, 2014

The story here is a combination of accessibility and sophisticated features. To do this, it analyzes search terms and content on the client’s and competitors’ Web sites, identifies opportunities for new promotions, and then (almost) automatically creates landing pages tailored to each search term.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

SEPTEMBER 3, 2012

I’ve just ended my six month tour as VP Optimization at LeftBrain DGA, and am now returning full time to my usual consulting, writing, and general shenanigans. lots of content. We all know that content is king, but sometimes forget the king has a voracious appetite. It was fun to work again as a hands-on marketer.

Multivariate analysis 120

Multivariate analysis B2B Marketing Planning B2B 120

Customer Experience Matrix

MAY 22, 2013

I’m writing this post on my old DOS-based WordPerfect software, to get in the proper mood for discussing business-to-consumer marketing automation.* This is definitely above average for survey features in marketing automation tools, and more than competitive with many dedicated survey systems.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 15, 2012

To gather this information systematically, I need a framework that lists standard features and options within those features. integration with campaign and content systems. Early decision systems were not connected to outbound campaign managers or to content stores. deployment model.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120

Customer Experience Matrix

DECEMBER 12, 2010

But I happened to write one in response to a question at the Focus online community last week. But enterprise marketers have additional needs related to scalability, content sharing and user rights management, which SMB systems are not designed to address. So I figured I'd share it here as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MAY 20, 2009

Summary: basic demand generation features are close to a commodity. The more sophisticated vendors will of course continue to add features, but it’s not clear that most marketers will be interested in the additional capabilities or be able to handle the added complexity. This brings us back to features.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Customer Experience Matrix

MARCH 29, 2010

As I mentioned in my post on PegaSystems’ acquisition of Chordiant , I’ve been planning for months to write about the thinkAnalytics recommendation system. The component-based architecture makes it relatively easy for thinkAnalytics to add specialized features in general, so the system could be adopted to other applications fairly easily.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120

Customer Experience Matrix

MAY 27, 2016

And, while I know that explaining something never convinces anyone that it’s really funny, I think Personalized Mona Lisa has enough serious content to justify further discussion. You may be wondering why I haven’t offered an image of Mona’s smile: after all, it’s her most famous feature. So here goes. Let’s start at the beginning.

Personalization 189

Personalization Paid Search Agency Segmentation Marketing 189

Customer Experience Matrix

MARCH 4, 2009

The system has features to support split tests of content versions or other treatments. These may be set up by associating multiple versions with a piece of content or by setting up splits within the campaign flow. Silverpop gets a half point because it supports rule-based content for email but not forms.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120