Martech

OCTOBER 6, 2023

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. “Most of it is small brand advertisers and a lot of it is highly targeted, localized, topical content. The post Meta launches genAI features for ads appeared first on MarTech. Text variations. Get MarTech!

Paid Search Agency 138

Paid Search Agency Features Ads Marketing AI 138

DivvyHQ

MAY 25, 2023

Content creation can be messy and overwhelming. But don't worry - with the right content writing software, you can streamline the process and make sure your content is high quality and on-brand. Discover the 12 features you need to look for in content writing software so you can create the best content for your audience.

Marketing Management 75

Marketing Management Software Features Content 75

Martech

APRIL 10, 2024

For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. Collections can feature multiple products from many creators. Shopping Collections. Fourthwall. Fuel for your marketing strategy.

Youtube 81

Youtube Features Merchandising Sample 81

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? In addition to providing plentiful new paid advertising options, LinkedIn has also kept the pedal down with innovative new organic content publication and promotion opportunities.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Conductor

AUGUST 5, 2021

In the past, SEO and content teams simply made sure their web pages and collateral repeated specific keywords as much as possible. While you may find a promising topic opportunity in research, knowing exactly how to create content that stands out, and whether it actually drives performance, can often be a mystery.

Features 116

Features Content Marketing Content SERP 116

The Point

MAY 19, 2020

Note: rarely, if ever, will one organization employ every one of these features. Nonetheless, the degree to which you currently employ few, some, or most of these features says a lot about the sophistication of your program relative to best-in-class companies, and the associated potential for improvement.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Content Marketing Institute

MARCH 7, 2022

How do you create content that has a high chance of ranking in featured snippets? While many assume they are the territory of SEO masters or million-dollar marketing budgets, that isn’t true. You just need this know-how. Continue reading →

Features 112

Features Content Marketing Budget Creation SEO 112

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Martech

JANUARY 17, 2024

Incorporating AI can make personalization even more powerful, enabling marketers to identify lucrative segments and deliver content tailored for those individuals. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023.

Marketing AI 94

Marketing AI Enterprise Management Features Marketing Management 94

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

ClearVoice

SEPTEMBER 16, 2021

As their commitment unfolds, they have released various monetization features that assist creators in gaining exposure and monetizing their content. If you’re unfamiliar with these Facebook content monetization tools, we’re here to assist you in getting the most out of your content. Facebook Business Suite.

Facebook 99

Facebook Features Content Cost per Acquisition 99

Martech

APRIL 9, 2024

By letting your customers tell you exactly who they are and what they want, you unlock more effective retargeting, personalized content creation and an overall improved customer experience. The post 4 Ways New Data Cloud Features Help You Personalize Ads appeared first on MarTech.

Paid Search Agency 100

Paid Search Agency Features Personalization Ads 100

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Roketto

AUGUST 26, 2022

Content writing agencies, freelance writers, academics, and more use Grammarly as a tool to cut down on time it takes to edit content. Who doesn’t use Grammarly? They also use it to help polish their writing so that it’s ready for publication, whether that’s online or elsewhere.

Advertising Agencies 83

Advertising Agencies Paid Search Agency Ad Agencies Features 83

Parse.ly

NOVEMBER 16, 2023

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. If you manage to get their attention, they either quickly consume your content and then forget your site forever, or you manage to engage them effectively and they become loyal readers. This is why real-time data is necessary.

Features 64

Features Google Marketing Analytics Tools Marketing Report 64

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

SEO 236

SEO Marketing Agencies 2 Lead Ranking Lead Scoring 236

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 100

Social Media Features Media Curation 100

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool. Scheduled posts. Live audio-only conversations.

Linkedin 110

Linkedin Features B2B Marketing B2B 110

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Reduce cross-site and cross-app tracking while helping to keep online content and services free for all. The post Google will start phasing out third-party cookies in weeks with new feature appeared first on MarTech.

Features 127

Features Google Privacy Eye-Tracking 127

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Ranking Lead Scoring Paid Content 124

Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Capillary Technologies’s AskAira is an AI-powered content assistant which suggests appropriate messaging and personalized content to improve customer loyalty.

Features 105

Features Click Fraud Product Advertising Agencies 105

Search Engine Journal

APRIL 4, 2023

LinkedIn announces new features, including Suggested Posts, tailored content, and advanced search tools. The post LinkedIn’s New Personalized Features & Enhanced Search appeared first on Search Engine Journal.

Features 106

Features Personalization Linkedin Tools 106

Ahrefs

MARCH 25, 2024

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features … Read more ›

Marketing Report 116

Marketing Report Content Marketing Content Marketing 116

Parse.ly

JULY 12, 2023

Not all content gets distributed equally, and there’s a high chance you have some under-the-radar content that could perform very … The post Feature Announcement: Conversion Rate appeared first on Parse.ly.

Conversion Rate 52

Conversion Rate Features Conversion Distribution 52

Biznology

MAY 23, 2018

A live feature presentation is a key component of Agile methods. James recommends several hacks of Agile scrum for content design. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation. Feature presentations. Challenges.

Features 156

Features Work Management Deliverability Organic Leads 156

Envy

FEBRUARY 21, 2022

What if it’s not a report, and it’s just a piece of content that shows a certain instance of success? Ideally you should unify your content into one central dashboard, and from there focus on one piece at a time. This new feature sort of slipped by unnoticed, but it’s actually one of the simplest functions to do in HubSpot.

Hubspot 116

Hubspot Features Press Marketing Report 116

MarketMuse

FEBRUARY 28, 2023

In this article, we'll share some tips on how to optimize your content for Google's featured snippet box so that you can get more exposure for your brand.

Features 52

Features Optimization Content Tips 52

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. Outgrow is back with yet another round of exciting, new features. With this latest product update, we’ve tried to make the content creation process easier and smoother for you! Deploy the Content via QR Codes. This one is really cool.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 64

Features Lead Ranking Lead Scoring SERP 64

Scoop.it

MARCH 7, 2024

Online content creation isn’t a day’s job. But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? What Is Accessible Content?

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Oktopost

OCTOBER 28, 2020

If your employee advocacy board is anything like ours here at Oktopost, you have lots of good content to choose from. But don’t mistake it for just a usability feature, filters can actually help boost engagement and adoption of your program. Don’t forget to tell your advocates about these awesome features, and happy sharing!

Peer-to-peer 136

Peer-to-peer Features Click Rate Top of Funnel 136

Search Engine Journal

JANUARY 24, 2023

LinkedIn's new feature allows users to see which newsletters other users are subscribed to, helping users discover new content and stay up-to-date on industry trends. The post LinkedIn’s New Feature Can Help You Find Must-Read Newsletters appeared first on Search Engine Journal.

Newsletter 124

Newsletter Features Linkedin Trends 124

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. The new feature turns hundreds of pieces of individual and discrete feedback into easily consumable short, structured paragraphs, identifying the most important topics and trends. Why we care.

Marketing AI 96

Marketing AI Ideal Customer Profiles Features Product 96

Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Wurl’s ContentDiscovery is a machine learning-powered advertising platform for streamers and content publishers. Get MarTech! In your inbox.

Features 83

Features Product Landing Pages Mobile Advertising 83

Conductor

AUGUST 5, 2021

In the past, SEO and content teams simply made sure their web pages and collateral repeated specific keywords as much as possible. While you may find a promising topic opportunity in research, knowing exactly how to create content that stands out, and whether it actually drives performance, can often be a mystery.

Features 59

Features Content Marketing Content SERP 59

Conductor

MARCH 29, 2022

Customers now expect retailers to provide seamless online and brick-and-mortar shopping experiences, a demand that is reflected by changes to ranking content on search engines. eCommerce content trends: new rankers & result types. Changes in search intent and ranking content.

eCommerce 115

eCommerce Paid Content Features Trends 115

Conductor

SEPTEMBER 9, 2021

The best content is fueled by a deep understanding of customer needs and continued optimization to deliver something valuable to your audience. Based on recent Conductor research, 82% of organic marketers cite increased website performance this year driven by SEO and content—there’s never been a better time to invest in Organic Marketing.

Features 59

Features SERP Correlation Content 59