Customer Experience Matrix

JANUARY 7, 2010

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. I do expect vendors to converge on more standard social media features. 2009 was a year of tremendous growth for demand generation systems (a.k.a.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

APRIL 14, 2010

. - SAS's new solution has analytical functions similar to Techrigy, including conversation monitoring and capture, content classification by topic and sentiment, drill-down to individual documents, influence measurement, and dashboards. smartFocus aims not to monitor general social media activity but to measure the influence of individuals.

Social Media 120

Social Media Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Implementations of these features are intentionally simple, since ease of use is more important than sophisticated options for small business marketers. This shows traffic from major keywords plus several types of rankings.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

OCTOBER 2, 2013

But I ultimately excluded idio because it is tightly focused on identifying the content that customers are most likely to select, a function I felt was too narrow for a proper CDP. It uses advanced natural language processing to extract entities and concepts from this content, classifying it with the vendor’s own 23 million item taxonomy.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

Customer Experience Matrix

JUNE 11, 2015

When Highspot was founded in 2012, it focused on better content discovery for sales people. It has now redefined its core mission as improving results by showing which content is working. Users can view, download, bookmark or email the selected content or do a live pitch to a prospect.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Customer Experience Matrix

MAY 2, 2021

This isn’t always true but it will apply in most cases, especially when cost calculations include staff cost, on-going maintenance and feature updates, the risk of project failure or under-performance, and the opportunity cost of not using scarce developers to build other systems that do create unique advantages.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. The difference is architecture: the decision managers place decision logic at the center and see customer data and content as peripheral.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 30, 2012

Apologies if that’s a bit jargony; it just means the lists are always current. - “smart calls to action” which are dynamic content blocks driven by the smart lists. That is, users define which contents go to members of different lists. Dynamic email content, for example, is available in 14 of the 22 systems in our VEST report.

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

Customer Experience Matrix

JULY 1, 2023

Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48%), followed closely by data analysis (45%) and learning how to things (45%). Like everyone else in martech land, I’ve been pondering the future of marketing in a world populated with AI.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Customer Experience Matrix

FEBRUARY 5, 2012

As you might expect, products for larger companies have more features available. (In In this and following charts, “feature availability” is the ratio the actual vendor scores to the highest possible scores. Remember, though: more features is not always better. What really matters is specific features.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JULY 9, 2010

Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. Here’s an irony for you: the world is awash with content, but marketers struggle to find enough of it. Marketers have the same problem: they can’t use most of the content that’s available.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

DECEMBER 11, 2019

Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. This certainly requires the unified customer data that a CDP provides.

Digital Experience Platform 156

Digital Experience Platform Marketing Automation Services Buy Marketing Management 156

Customer Experience Matrix

NOVEMBER 3, 2018

Decision systems include several categories such as marketing planning and content management, but the most relevant here are analytics, including segmentation and predictive models, and personalization*, which selects the best message for each individual. A complete architecture has entries in each of these five categories.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

AUGUST 27, 2020

Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams. Again, security features may be limited to checking that rules are followed or include running the processes themselves. If general security systems are adequate, there may be no need for separate privacy security features.

Privacy 180

Privacy Enterprise Management Work Management Marketing Management 180

Customer Experience Matrix

NOVEMBER 14, 2016

Many were features that already exist in other mid-tier systems, including branching visual workflows, sessions within Web analytics reports, parent/child relationships among business records, and detailed control over user permissions. HubSpot’s tool helps marketers find the best topics to try to dominate with their content.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

FEBRUARY 13, 2020

It’s easy to confuse the Adobe Experience Platform, the core system for collecting customer data, assembling profiles, applying machine learning, and sharing the results with services and applications, with Adobe Experience Manager, the Web content management system that is one of those applications.

Enterprise Management 286

Enterprise Management Marketing Management Ideal Customer Profiles Profiling 286

Customer Experience Matrix

FEBRUARY 19, 2018

Attribution also seemed like a specific enough feature that it could be meaningfully distinguished from marketing measurement in general, which nearly any CDP could support to some degree. As a result, it’s fairly common or could be delivered by many systems even without the vendor creating special features to do it. Journey analysis.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Customer Experience Matrix

AUGUST 20, 2012

So, a higher score indicates a more common feature. The ranking is based on all 200 items, so the broad range among this group shows that all types of features are being added, not just the rare ones. These are features for advanced outbound campaigns. These are features for marketing outside of email. New channels.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Report 120

Customer Experience Matrix

FEBRUARY 18, 2018

Some CDP vendors have added GDPR-specific features such as consent gathering, usage tracking, and data review portals. This Adobe study found that 28% of consumers are not comfortable sharing any information with brands and 26% say that too-creepy personalization is their biggest annoyance with brand content.

Enterprise Management 189

Enterprise Management Work Management Marketing Management Paid Search Agency 189

Customer Experience Matrix

JUNE 19, 2015

The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal).

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

FEBRUARY 4, 2014

the hot new feature is…SEO content rating. Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. Just click here to purchase your very own copy of the VEST and analyze to your heart’s content. You heard it here first. But that’s old news.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

DECEMBER 4, 2012

The company’s justification for this claim is that it adds sales-marketing alignment to standard marketing automation features. As the table accompanying my Balihoo post indicates, these are pretty much standard features for channel partner systems. Mindmatrix does a good job with these features.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

JUNE 3, 2017

Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. Rules can draw on machine learning models that predict content affinity, churn, lifetime value, near-time purchase, and engagement. The system has since expanded to support more channels and message types.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

JULY 14, 2017

Since then they’ve added many new features and grown to about 50 customers. Basically, the system is still what it was: a Customer Data Platform that includes predictive modeling, content creation, and multi-step campaigns. Content builders let users create templates for email, display ads, push messages, and SMS messages.

Features 120

Features Enterprise Management SMS Multi-Channel 120

Customer Experience Matrix

JUNE 4, 2014

The underlying logic runs along the lines that all major marketing automation systems have similar features, and certainly they share a core set that is more than adequate for most marketing organizations. But the lesson isn’t just that features matter. So failure is the result of poor implementation, not choosing the wrong tools.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Customer Experience Matrix

MAY 12, 2015

Those firms have very specific requirements for balancing central control over content and brand image with the agents’ desire for flexibility and personal client relationships. This customized content can include entire microsites, landing pages, emails, campaign flows, and social media posts.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Customer Experience Matrix

JUNE 2, 2015

But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages. Pricing for the most basic version of Blueshift starts at $999 per month and tops out at $3,999 per month for all features and up to 1 million “active users” across all channels. How simple?

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. One problem with writing about a system like Venntive is evaluating its huge number of features. So far pretty normal.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

JULY 15, 2013

On the other hand, it does offer email and landing pages, two marketing automation basics, as well as several features borrowed from Vocus PR software. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets. Other traditional marketing automation features will be added as well.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

NOVEMBER 6, 2017

Here’s a quick look at two products that tackle different parts of the attribution problem: content measurement and advertising measurement. Its specialty is measuring the impact of marketing content on long B2B sales cycles. TrenDemon does a bit more than correlate content consumption and final outcomes.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Customer Experience Matrix

MARCH 14, 2017

There’s also considerable variation in exactly what gets automated: some automate campaign assignments but use static content; some automatically run a/b tests and pick the winners; some automatically create customer segments that receive different content; some use machine learning to dynamically generate custom content.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Customer Experience Matrix

FEBRUARY 2, 2016

Imported data includes contacts, funnel stages, campaigns, channels, revenue, and content. Collaboration features let users attach virtual “sticky notes” to screen images and share these via Slack or Claritix’s own communication channels. The matching happens at both the contact and account level.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

FEBRUARY 26, 2012

content distribution with pre-packaged campaigns in email, direct mail, mobile, online ads, print, and broadcast media. The company says these latter features are unique, and a couple hours of my competitive research seemed to confirm this. Here’s a table that compares features in Balihoo and several competitors. I’m glad I did.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

OCTOBER 14, 2016

So while Datorama wasn’t built to be a CDP – because unified customer profiles are the core CDP feature – it may be evolving towards one. It can also clean, transform, classify, and reformat the inputs to make them more usable, applying advanced features like rules, formulas, and sentiment analysis.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Customer Experience Matrix

MARCH 7, 2014

But, while the product has steadily expanded its features during that period, the basic interface and structure have remained unchanged. It was especially hard for someone like me who only touches those features once or twice a year. I’m only talking here about new enhancements.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

APRIL 13, 2016

The key feature of these systems is they select customer treatments based on movement through a journey map. The treatments are usually executed through external systems such as email service providers, CRM, or Web content management. All told, this is an exceptionally broad set of data management features.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

MAY 20, 2013

Silverpop’s new features load customer behaviors from all sources into a central database, match identities to create a unified customer view, and make the resulting information available for real-time, automated interactions across all channels. Connectors for other CMSs will be added as clients request them.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120