Hubspot

FEBRUARY 16, 2012

The best lead nurturing campaigns begin with content mapping, a process in which you decide what content is most appropriate for a person to receive at a given time. Here's how you can map lead nurturing content to every stage in the buying cycle. How Content Mapping Works. Understanding the Buying Cycle. In what order?

Sales Cycle 28

Sales Cycle Lead Nurturing Top of Funnel Buying Cycle 28

Huptech Web

OCTOBER 27, 2023

Table Of Contents Introduction Strategy We Keep Talking About – Gated Content! Which One Should I Choose – Gated or Ungated Content? Examples of Gated Content in eCommerce But, What is the Right Time to Gate Content? Strategy We Keep Talking About – Gated Content! So how does it work?

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

Navigate the Channel

SEPTEMBER 17, 2023

Many, many marketers think they can write blog content and produce podcasts. Because those of us marketing are gaining greater insight into how effective good blog content (and podcasts!) Maybe it’s to build content for your email marketing or increase domain authority. Use credible sites with relevant content.

Practices 65

Practices Tips Best Practices Thought Leadership 65

Sprout Social

DECEMBER 20, 2023

Features like the campaign planner and tags take the guesswork out of reporting on content and campaign success. The calendar also enables seamless collaboration with in-calendar notes, content placeholders, drag-and-drop functionality and Approval Workflows that enable internal and external stakeholder reviews.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Brand Identity 111

Rev

JANUARY 18, 2023

For example, to generate demand, you might create compelling content that teaches your ideal buyer how to solve a common problem related to your offering. Then, you may start seeing targeted ads and receiving content recommendations about one company. So, you’ll research and read reviews before making a decision.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

NetLine

SEPTEMBER 28, 2021

Keeping your content up-to-date is challenging. Your content. Regardless of your industry, goals, or budget, each campaign starts with the same thing: Your own content. . Adding and/or Editing a Content Offer. Describing Your Content. Here are some pieces to keep in mind when naming and describing your content.

Resources 59

Resources Campaigns Paid Search Agency Fulfillment 59

Hubspot

MARCH 1, 2012

If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. So grab your list of competitors, read this guide, put your spy goggles on, and get going with your competitive content analysis! Step 1: Find Where Content Lives.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. You need top-of-funnel content first. That’s why top-of-funnel content is critical. VIP content.

Top of Funnel 301

Top of Funnel Paid Content Lead Scoring Lead Ranking 301

Hubspot

APRIL 5, 2013

HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Wouldn’t it be frustrating to spend a ton of time creating content that falls on deaf ears? 2) Establish exactly who your audience is.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Navigate the Channel

JULY 6, 2023

A single piece of influencer content showed a four times ROI after four months and an eye-popping 11 times sales lift over 12 months,” according to izea. (Go Influencers give brands access to some people, both business-to-consumer (B2C) and B2B, who normally block ads and do not see your content.”

Ad Building 65

Ad Building Work Management Planning Marketing Management 65

Vidyard

FEBRUARY 2, 2021

Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Video Content Marketing Statistics 2.11 Include CTAs to Relevant Content in the Description 5.2 How to Embed Video to a HubSpot Page 3.3.3 HubSpot’s Landing Page Video CTA 5.5

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Hubspot

MAY 22, 2014

By tinkering with your blog post frequency and keeping an eye on your key metrics (unique visits, leads generated, etc.), By tinkering with your blog post frequency and keeping an eye on your key metrics (unique visits, leads generated, etc.), So, you still need to actually create that content (i.e., More on that next!).

Lead Scoring 28

Lead Scoring Lead Ranking Clickthrough Ad Frequency 28

Hubspot

JULY 22, 2015

Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. To grow a blog, you need to consistently publish content that your readers enjoy reading. But that’s not how blogging works in real life.

Analysis 28

Analysis Lead Gen Ad Frequency Advertising Benchmark 28