Hubspot

OCTOBER 28, 2020

How many "likes" do you generally get on an individual Facebook post? Maybe you've been spending equal amounts of time on Facebook and Pinterest, yet your analytics are telling you that Facebook has 5X the ROI of Pinterest. Use data in content creation. Establish data benchmarks. Reward record-setting achievements.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Wikis (Wikipedia, hundreds of specific topic-focused wikis).

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

FEBRUARY 10, 2015

” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.” Wiki Markup Language 101. ==Category Heading==. The shifting sands – no matter what you do, the Wikipedians have as much ownership of your own content as you do.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Hubspot

APRIL 27, 2021

Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Answer: If you write content for HubSpot, you should not capitalize the "a.". Because "If you write content for HubSpot, you should." Facebook Like vs. Facebook like.

Rules 97

Rules Buyer Personas Guidelines Paid Search Agency 97

Hubspot

JULY 19, 2018

Read the customer persona and target audience overview to truly understand who our customers are, their pain points, and how our product and content can help them. Initiative Goals: Run the Facebook Instant Article experiment that my manager recommended me to do. Meet with my manager to learn more about her expectations.

Planning 101

Planning Template Examples High Quality Lead 101

Buzz Marketing for Technology

SEPTEMBER 8, 2009

Now factor in your Contact Center … They can’t go from super nice phone personas, then whitty Twitter/Facebook personas and then over to long detailed email personas. I think it presents a real challenge for a brand. And you run the risk of dilution of the brand. That would be a very hard thing to do and few people are qualified to do that.

Companies 100

Companies Wiki Enterprise Management Social Media 100

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Outgrow

OCTOBER 16, 2019

Content may be king, but interactive content takes away the crown every time. Outgrow publishes everything there is to know about interactive content and more. Tame Mobile Marketing Wiki at LeanPlum. Take a look at this guide on acing the Black Friday sale with Facebook ads. Interactive Marketing with Outgrow.

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

Social Media 100

Social Media Communities Wiki Work Management 100

Webbiquity

MARCH 29, 2010

But expressing your opinion on Yelp , epinions , Twitter, Facebook or any social site is easy and takes only a few minutes—and your words reach a far larger audience. It’s as easy to place an ad on Facebook as on an industry publication website. Physical networking at such events is still important. Information Sharing.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Chris Koch

JUNE 26, 2009

To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook. It’s a great source of content and for people that I may want to follow. Transfer Twitter relationships to LinkedIn and Facebook. Join LinkedIn and Facebook groups and answer questions.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Webbiquity

NOVEMBER 29, 2010

You know who I mean–that inner circle who feel it is their right to take down any content, for any reason, with no explanation or warning and limited appeal rights. Any editor who isn’t embarrassed by the Anvil Media – Attensa Wiki-gate fiasco should be permanently banned. The Wikipedia cabal. The Priesthood.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

The Effective Marketer

MARCH 7, 2009

Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) the AMA Tampa Bay chapter didn’t have a blog, a wiki, or a discussion forum on their website where attendees could continue the conversation.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Hubspot

APRIL 24, 2018

If you're reading this blog post, chances are you already know you should incorporate more video content into your marketing. But depending on the purpose your video is serving -- and the content channel to which you're distributing it -- you may find that these options aren't packed with enough features. Best Video Editing Software.

Budget Programs 101

Budget Programs Video Marketing Best Practices Marketing AI 101

Biznology

AUGUST 9, 2012

Social business platforms often fall in the same trap: instead of catering for a very diverse workforce, several of them seem to assume that the whole digital social world is like Facebook or Twitter. There are multiple ways to feed the hub, and to consume the hub’s content.

Business 80

Business Wiki Enterprise Management Advertising Mediums 80

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. The old way of thinking was that Facebook wasn’t a work tool, so it should be restricted. Choosing the Right Tools.

Social Media 48

Social Media Media Work Management Marketing Management 48

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Biznology

JULY 12, 2012

Just take a look at your email inbox, your Facebook wall, your cable TV directory, and the volume of your digital photo or audio collection. Even when digitized and made digitally available to others, most enterprise search engines are very inefficient in finding content that is relevant, current and authoritative.

Peer-to-peer 80

Peer-to-peer Wiki Cable Lock-In 80

Webbiquity

OCTOBER 13, 2010

It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

FEBRUARY 9, 2010

Note that the four most popular tactics are microblogging such as Twitter ( highly effective with low effort); blogging (highly effective but high effort); social networking (moderately effective, low effort); and multimedia content sharing such as images, video and presentations (low effectiveness, moderate effort). The lessons?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Hubspot

APRIL 10, 2019

No one knows exactly how Google’s algorithm works, but there are a few ways to organize and optimize your website content so Google knows what content to feature on the SERPs for the various searches people conduct to find you. <meta property=”og:URL” content=”[link]. <meta <meta property=”og:image” content=”[link]. <meta

Organization 78

Organization Marketing Websites Optimization SERP 78

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Generate webinar registrations.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Buzz Marketing for Technology

JULY 24, 2008

Web Site - Were fans of content management platforms like Drupal , Wordpress , etc. We have serious questions about the time it takes to really make the networks work, especially Facebook. I agree about Facebook, but see Ning as lightweight. The content of this field is kept private and will not be shown publicly.

Ning 100

Ning Tools Wiki RSS 100

Anything Goes Marketing

MAY 1, 2007

Private Blogs Don't Count (Either Does Being on Facebook and Having 500 Friends That are Co-Workers) Does your company have an internal blog? I've worked with companies that have started one and then they died along with other collaboration tools such as an internal wiki, forum and RSS feeds. strategies) affect the bottom line.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Outgrow

SEPTEMBER 8, 2022

Best practices and tips for creating SEO content in 2022. Saksham Sharda: And so what, according to you would be some of the best practices for creating SEO content in 2022? So just activity on social media, Facebook, Instagram, and Twitter, might not have a major effect, but some effect because your brand name is out there.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Adobe Experience Cloud Blog

JULY 27, 2012

Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. Your employees are busy, and it takes effort and time to create a Twitter account, post on Facebook, post on LinkedIn, and create blog posts. 3) Show them the WIIFM. 4) Training, training, training.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Hubspot

OCTOBER 16, 2019

For instance, people may become aware of your brand through PR tactics such as organic social media presence, and then convert into sales from your marketing tactics such as Facebook ads. For example, HubSpot has an internal Wiki (see screenshot below), where our employees, who span seven countries, can communicate.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

OCTOBER 5, 2008

Skip to content. You can read my thesis proposal here and I collate links and quotes from my research on my wiki. Facebook /Doug Belshaw. dougbelshaw.com. …education, technology, productivity. Get in touch! References. Plugins Used. SHP Conference 2008. « Failure is the condiment that gives success its flavour.

RSS 100

RSS Web 2.0 Wiki Skype 100

WebMarketCentral

SEPTEMBER 10, 2008

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

DECEMBER 20, 2007

ITtoolbox/PJA IT Social Media Index Wave II updates the earlier findings and concludes that "IT decision-maker and influencer audiences (now) spend more time consuming or participating in social media than they do consuming editorial media or vendor content." hours for published editorial content and 2.9 tags: Web 2.0 tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

Scoop.it

MARCH 25, 2021

Think about this: 50% of all content goes completely unused, and only 22% of pages that are currently in the top 10 results on search were created within one year. Creating new content is a huge bet, and curated content helps, but only if you put in the effort to distribute it. Internal company wiki or knowledge base.

Distribution 81

Distribution Wiki CMS Development Curation 81

WebMarketCentral

JANUARY 28, 2008

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content. All of you.

SEO 20

SEO Wiki Best Practices Allocation 20

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

SEPTEMBER 8, 2011

If you make an error, you won't get as much backlash as if you were just starting out with Twitter or Facebook. Here are a few examples of companies who are using location based services to build up loyalty programs: Tasti D-Lite has a loyalty program where, through the swipe of a card, you can check into Foursquare, Twitter, and Facebook.

Rules 28

Rules Campaigns Work Management Marketing Management 28

Hubspot

JANUARY 11, 2011

Many have dropped their old roles of content interrupters for new ones as content creators. As software companies like Twitter , Flickr , Facebook grow, the staff within that company quickly realizes that it has more ideas than it has development time and resources. The answer is normally, scale. Reverse It.

API 28

API Budget Programs Wiki Paid Search Agency 28

Biznology

SEPTEMBER 21, 2020

The success of companies like Facebook, Amazon, Apple and other digitally-enabled enterprises has encouraged many businesses to seek similar agility through Digital Transformation. The band-aid solution of providing a wiki and hoping staff will ‘do the right thing’ and document their work just leads to a chaotic, repetitive mess.

Digital Transformation 197

Digital Transformation Enterprise Management Work Management Marketing Management 197