SmartBug Media

SEPTEMBER 23, 2020

Content Marketing has been a popular theme during the first day of INBOUND this year. Our SmartBug ® strategists and consultants have compiled today’s session highlights and are sharing their top insights around the different sessions that took place today around Content Marketing. Ideas that use the urgency principle: Flash sales.

Top of Funnel 119

Top of Funnel Content Marketing Urgency Marketing Content 119

SmartBrief - Marketing

FEBRUARY 11, 2024

They guide your audience, add urgency, and make sure FOMO kicks in, turning your emails into champions for getting things done. Social media CTAs: Inclusion of social media icons or buttons to encourage followership and engagement on platforms like Facebook or X (formerly known as Twitter).

Urgency Marketing 89

Urgency Marketing Click Rate Act-On Email Marketing 89

Hubspot

SEPTEMBER 16, 2020

Facebook is the largest social media platform out there with over 2.44 This makes Facebook ads the go-to source for reaching a wider audience than you can organically. This makes Facebook ads the go-to source for reaching a wider audience than you can organically. How to Build a Facebook Sales Funnel in 8 Steps.

Top of Funnel 99

Top of Funnel Facebook Advertising Funnels Funnel Advertising 99

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Say what you will, but Stories can thrust your content to the top of every follower’s newsfeed – that’s valuable real estate. Stories can boost your content somewhere you know people will see it and help you build relationships with followers.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Contently

MARCH 30, 2020

A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. But we’re not cutting content; we’re doubling down on it. The compounding returns of content. The biggest mistake people make with content marketing ROI is taking a short-term view.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies. Use content upgrades.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Sprout Social

MAY 16, 2016

The last few years have been tough for Facebook marketers. Despite all of this, we’re here to tell you that Facebook is far from dead. In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day. How to Create Effective Facebook Events. Use Facebook Recognized Venues.

Facebook 75

Facebook Brand Identity Branding Urgency Marketing 75

Optinmonster

MAY 10, 2023

Here’s a table of contents for easy navigation: What is FOMO? FOMO marketing capitalizes on people’s fear of missing out to drive consumer engagement, urgency, and action. Related Content: How to Use a Recent Sales Popup to Boost Your Revenue 2. What is FOMO Marketing? Why Use FOMO Marketing? What is FOMO Marketing?

Examples 110

Examples Urgency Marketing Planning Trigger Marketing 110

Contently

MAY 23, 2018

Contently Case Stories is a series highlighting some of Contently’s most successful clients. In today’s digital media landscape, content distribution is often the step brands overlook the most. They spare no expense on hiring talented writers, editors, photographers, and designers to craft a great piece of content.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

ClearVoice

JULY 22, 2022

The copy is insightful and compelling, and you’ve made great use of visual content. Every piece of content should have a call to action (“CTA” in marketing speak). We should never let a piece of quality content run into a dead-end. High-quality content naturally earns traffic, backlinks, and social shares. Blog posts.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Navigate the Channel

DECEMBER 7, 2023

Social Media Neglect When you venture to a company’s Facebook page, you expect to see a generous amount of recent content and information. Stay on top of your Facebook, Twitter, LinkedIn, Instagram, and other social media platforms by posting relevant, timely content every day.

Advertising Agencies 65

Advertising Agencies Urgency Marketing Mobile Marketing Loyalty 65

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Should you focus on photos? What about forums?

Social Media 145

Social Media Social Marketing Media Curation 145

Huptech Web

DECEMBER 7, 2023

Communicate the duration and tеrms of thе discounts to create a sense of urgency. Segmentation – Divide your mailing list into segments based on thе following; → Dеmographics → Purchasе history → Engagement levels By segmenting your email list, you send targeted messages to specific groups, increasing the relevance of your content.

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Marketing Insider Group

SEPTEMBER 5, 2019

Traditional content can certainly have a call-to-action (and often does). Your social media posts, online content, and digital forms must see some action to be successful. Your CTA provides clarity on your content. On Facebook, Spotify doesn’t even bother with a boring CTA like, “click for the nominees.”

Examples 116

Examples Urgency Marketing CTR Case Studies 116

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Anyword

MAY 5, 2022

Any publisher promoting content on Facebook, or other social platforms, knows that not abiding by the platform’s rules can have adverse effects on a campaign’s performance. If you take a look at the specific guidelines for each platform, you’ll see what particular words, phrases, images, and types of content are best avoided in ads.

CTR 98

CTR Copywriting Guidelines Urgency Marketing 98

xiQ

DECEMBER 15, 2021

The modern field marketing leader understands the urgency of creating immersive and interactive virtual experiences that drive demand and strengthen existing relationships. Redeploying Efforts to Create Thought-Leadership Content. SmartSourced Content TM curation. Explore xiQ Workbench.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. Whether you’re a seasoned content creator, a business owner looking to boost your online presence, or simply curious about headline copywriting, this blog has something for everyone. Are you looking for headline examples?

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

QuanticMind

OCTOBER 9, 2023

For example, let’s say you’re running a promotion for your new whitepaper on Facebook, LinkedIn, and Google. Having established a direct line of communication, you can continue your dialogue by providing relevant content or other products and services they might find valuable. million on Instagram, and 102.4

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. This was because the users knew that this content would eventually disappear. "We Fleets, which aren't yet available in the U.S. ,

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

LeadSquared

OCTOBER 6, 2016

Love it or hate it, you cannot ignore the social media beast: Facebook. But with careful planning, you can “go for the ask” by squeezing in some promotional content between your informational content calendars in innovative ways to generate more Facebook leads than before.

Facebook 52

Facebook Paid Search Agency Ads Generation 52

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. However, story-telling in branding and content marketing is a powerful tool that may help. Storytelling is a more sophisticated kind of content marketing.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Hubspot

MAY 9, 2018

Big Changes to Facebook's Executive Org Chart. As first reported by Recode yesterday, Facebook is bringing a major shuffle to its executive org chart, with changes being made among the leadership at WhatsApp, Messenger, and the core Facebook app. It's our Wednesday tech news roundup, and we're breaking it down. May 8, 2018.

Facebook 69

Facebook Work Management Ad Building Ethics 69

Optinmonster

JUNE 13, 2022

Here’s a table of contents to help you find your way around: What is Gamification? Other gamification strategies stoke the customer’s sense of urgency or competition. Adding an interactive game element makes that content or ad stand out more. Inspiring User-Generated Content. Why Does Gamification Marketing Work?

Best Practices 72

Best Practices Urgency Marketing Work Management Marketing Management 72

Digilant

JANUARY 25, 2024

In an era where digital transformation dictates where and how we consume content, the political advertising landscape needs a significant shift. By 2024, Americans are projected to spend 279 minutes daily on non-voice mobile activities, emphasizing the necessity for mobile-optimized political content to effectively reach and engage voters.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Anyword

MAY 16, 2022

You’ve been hard at work creating content that helps your audience solve their problems, so what’s the best way to boost your article’s performance? Here, we’ll look into what makes a strong CTA, where they should live in your content, and of course, the best ones to use based on your content type. But which CTA works best?

Copywriting 90

Copywriting Landing Pages Urgency Marketing CTR 90

Navigate the Channel

JANUARY 8, 2024

These moments are characterized by their brevity, high relevance and the urgency to satisfy specific needs. They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. Marketers can create content that caters to these needs.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Optinmonster

DECEMBER 28, 2023

For instance, women aged 18-29 are the most likely to make purchases based on influencer content. Gen Z likes subscribing to email newsletters as much as they love consuming social media content. That’s way more than Facebook (0.15%), Instagram (0.60%), and X (0.05%). Social is best for leveraging user-generated content.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

MARCH 2, 2021

When I looked at their pictures on Facebook, I was upset that I missed out on the trip. Plus, this tactic taps into your audience's sense of urgency. In addition to the discount, maybe early bird registrants get access to more content, or perhaps the discount is really steep. I couldn't afford the plane ticket, so I stayed home.

Urgency Marketing 89

Urgency Marketing Buzz Tactics Planning 89

Sprout Social

SEPTEMBER 19, 2019

Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. Create a sense of urgency with words like today , now or in the next 24 hours. This is a great CTA that simultaneously creates a sense of urgency. You can do this on Facebook, Twitter or LinkedIn.

Top of Funnel 108

Top of Funnel Examples Conversion Urgency Marketing 108

Optinmonster

DECEMBER 19, 2022

not interested in the content or product. not sure if the content or product is what they really want. not feeling a sense of urgency to act now. Content recommendations for help new visitors find what they’re looking for. For example, this campaign only appears to users referred by Facebook and Twitter.

Intent 95

Intent Top of Funnel Examples Conversion 95

Valasys

JANUARY 25, 2024

The answers to these questions can help tailor your video content to resonate with them emotionally and intellectually. Compelling Content Creation First off, weave a narrative that speaks directly to your audience’s interests and needs. Similarly, Facebook might require a different aspect ratio than LinkedIn.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Whether it’s paid ads or simply organically sharing your content, you can reach a large audience quickly and easily on social media. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

Anyword

JANUARY 4, 2022

Put simply, it’s a piece of copy that encourages users (whether that be Facebook users or website browsers) to take your desired action. Are you trying to turn a Facebook scroller into a dress purchaser? Create A Sense of Urgency. What Is a Call-To-Action (CTA)? Before we get into the how , we first have to tackle the what.

Examples 98

Examples Planning Best Practices Paid Search Agency 98