Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

B2B Marketing Traction

AUGUST 15, 2011

More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” The wall on your Facebook company page offers a lot of opportunity. Links to new content on your website. You do frequently add content to your site, don’t you?

Facebook 100

Facebook Trade Show Press CPA 100

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. How to Maximize Event Marketing Content ROI. Here’s how.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Integrated B2B

NOVEMBER 18, 2013

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. Social media and trade shows, however, can work together very well.

Trade Show 40

Trade Show Social Media Practices Media 40

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. A sidenote here: It’s vital to change up the content, so you’re not sending out the same message for months or weeks before the event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. If you’re producing any kind of video content, you’ll need a YouTube channel. If you have original visual content to share, Instagram can be a productive platform. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Pam Didner

NOVEMBER 5, 2022

You do so by observing their behaviors and interests on your websites or meeting them on the trade show floors, or even at different touch points. Content planning and writing are essential skills for content marketers and social media managers. The hiring process can be a drag. Interest Questions. What are your hobbies?

Social Media 108

Social Media Work Management Social Marketing Planning 108

SmartBug Media

AUGUST 24, 2021

Content personalization is not a new concept. If you’ve used a personalization token in an email, you’ve at least done some content personalization. If you’ve used a personalization token in an email, you’ve at least done some content personalization. Personalize Your Website Content. Target Ads Based on Company or Role.

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98

Webbiquity

OCTOBER 10, 2017

Trade Show Integration. Trade shows have been a staple of B2B marketing for a long time. Mobile integration can improve the trade show experience. For example, let’s say you are running Facebook ads. Think about the way you interact with brands in a day. New Kinds of Advertisements.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Biznology

MARCH 23, 2018

The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Here’s another: Google and Facebook are leading the digital marketing revolution. Or tell me to shut up and talk about something else. . Here’s an interesting one. Kudos to them. But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Tomorrow People

NOVEMBER 30, 2018

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. The industry is now at an inflection point, making it ripe for content marketing disruption. Content needs to be timely and tailored.

Trends 220

Trends Content Marketing Brand Identity Branding 220

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Directive Agency

OCTOBER 21, 2016

Are you trying to get started with Facebook advertising but struggling to determine exactly where to start? With so many campaign options and strategy that can be implemented, it’s a little terrifying to dive into Facebook advertising. This is one of the most effective features that Facebook offers through it’s advertising.

Tactics 70

Tactics Facebook Brand Identity Branding 70

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. It can be used on websites, at events, with digital signage, and anywhere brands want to display their content.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Adobe Experience Cloud Blog

NOVEMBER 2, 2011

Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs. In an effort to stay focused, Delphine ensures each social media campaign is well researched, has defined sales goals and supporting landing pages with creative content.

Trade Show 48

Trade Show Top of Funnel Marketing Automation Services Work Management 48

SmartBug Media

MAY 20, 2020

With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Trade shows and other events. Facebook Live and podcasts. Trade shows and other events: If you’re headed to a.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Webbiquity

NOVEMBER 9, 2021

Putting your UVP above the fold and making it one of the first bits of content a visitor sees will let them determine in that brief time if 1) they are your audience, 2) what your provide, and 3) what makes you different. If that visitor has somehow landed in the wrong place (e.g., Social Media Account Profiles (Especially LinkedIn).

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

B2B Marketing Traction

AUGUST 25, 2011

When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. Because those who spend time on Facebook either like or love the brand. And today over 750 million people spend time on Facebook. So, what are you waiting for? Photo on Flickr.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

Oktopost

DECEMBER 13, 2020

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. With face-to-face meetings, conferences, and trade shows all taken away from us, the only way to succeed now is to go digital.

Social Marketing 118

Social Marketing Paid Search Agency Trade Show Advertising Agencies 118

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 93

B2B Marketing Budget Programs ROI B2B 93

Chris Koch

AUGUST 5, 2011

The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Webbiquity

NOVEMBER 27, 2018

Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g., But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

SendX

MARCH 18, 2021

They give you your email addresses when they subscribe to receive your content or opt in, usually on your website. Other times you’ll be providing your information in exchange for a piece of free content, like an eBook. A change in the Facebook algorithm, on the other hand, could restrict your access to Instagram followers.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Anyword

DECEMBER 5, 2022

Attend trade shows where you can meet people in your field of expertise; this is especially good if you’re trying to find clients in a specific industry or region of the country. You might also want to put together a portfolio or pitch deck of your work that you can show potential clients. Try Guest Posting.

Copywriting 98

Copywriting Ideal Customer Profiles Conference Trade Show 98

Marketing Insider Group

SEPTEMBER 17, 2013

Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. What makes Content Marketing World so great? There are a lot of things, such as the mastermind behind the whole operation, Joe Pulizzi (@ JoePulizzi ) and his amazing staff at the Content Marketing Institute.

Content Marketing 100

Content Marketing Trade Show Content Mobile Advertising 100

Hubspot

JULY 28, 2014

Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading.

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Sharpspring

APRIL 29, 2020

If you’re in the business of marketing, you understand the importance of creating great content. But no matter how great, your content is only effective if you share it effectively. What is the best type of content to post on LinkedIn? Blogs, videos and case studies are great ways your business can produce useful content.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Webbiquity

MAY 4, 2021

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch. So that’s been a big part of our success. Targeted travel, too.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Hubspot

JULY 13, 2011

He is currently editorial director for Hologram Publishing , a provider of custom content for companies, large and small. Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful. Other companies are posting to their blogs several times a day before and during trade shows.

Trade Show 28

Trade Show Social Media Media Buzz 28

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Marketing Insider Group

MARCH 29, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. But I am certainly not the expert.

Curation 100

Curation Marketing Management Content Marketing Buyer's Journey 100

BenchmarkONE

JANUARY 24, 2019

A Google display ad, paid search, or Facebook ad may only cost a few hundred dollars – but can reach a highly qualified, ready-to-buy audience with minimal hassle. Use Facebook and SEO for local business. Use local language in your Facebook ads (“Hey, Chicagoland business owners!”) Get a booth at a trade show.

Small Business Marketing 77

Small Business Marketing Paid Content Trade Show Business 77

Anyword

OCTOBER 4, 2021

It’s all about understanding their trouble areas and generating content that resonates with their specific requirements. That should include networking events, business expos, trade shows; you name it. Facebook Ads. When it comes to gaining more agency clients, Facebook ads are a great place to start.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Marketing Insider Group

AUGUST 11, 2015

As CEO of a company moving to content marketing, are you wondering how to set the right course? Your company has marketing people (and a marketing agency) who can mount a content marketing effort to help transform your lead generation efforts. What is the content’s focus? How is the content going to be distributed?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Allocation 100

Navigate the Channel

SEPTEMBER 13, 2021

The three most common methods are through in-person engagements, content marketing, and social media. Content Marketing. Another way to project your status as a thought leader in your industry is through content marketing. Podcasts, video installments, and more are all popular ways to create thought leadership content.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122