article thumbnail

The Resurgence of AR and VR Content in a Post-Pandemic World

Marketing Insider Group

When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. But the truth is, AR and VR content is here — and it’s not even new. and AR and VR content was all around us. AR and VR content is having a transformative effect on the customer experience across industries.

article thumbnail

3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. In a way, they’ve become experts in their field, providing a “face” to life with difficult conditions. Offering much-needed perspective. ” Not sure how to get started?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

article thumbnail

Advertising in local markets: A playbook for success

Martech

Targeted advertising on Facebook, Instagram or Connected TV, along with digital signage near office complexes, could capture the attention of this demographic, emphasizing quick service and premium blends. Economic conditions are crucial. For example, during downturns, consumers often prioritize value and practicality. New competitors.

article thumbnail

As lead gen grows on social media, marketers discuss what’s working

Martech

Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram. Conditional logic can also be used to control the questions, which helps identify the right prospect for a campaign. People share on Instagram or Facebook what they want others to know about them.” More questions? More personal questions?

article thumbnail

Big Data: What It Is, Why We Need It, and How to Use It

Webbiquity

Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. For example, over 500 terabytes of data get ingested into the databases of Facebook every day. That’s a lot of data.

article thumbnail

Corporate Responsibility in the Age of Content and Social Media

Contently

So how can interested brands use content to engender trust, and what can they do not to lose it? The ad was out of step with the Black Friday content I’d been seeing—it appeared to be a protest message. How should a brand use content to prove its ethical practices and connect with people? clear from the jump.”