Valasys

SEPTEMBER 19, 2019

In the previous 3 parts of the blogs created on Social Media KPIs , we discussed the vitality of defining & measuring the impactful Social KPIs for 2019 for the platforms such as Facebook, Twitter & Instagram. However, how to set the Social Media KPIs, remains the question that bothers the marketers. LinkedIn KPIs. LinkedIn KPIs.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

MARCH 25, 2020

Leverage Attribution Modelling to Scale up Your Content Strategy. Accordingly, the marketers can design an agile content strategy involving dynamic and real-time content to further nurture the leads, improve the personalization parameters and drive the accelerated conversions on the website. Optimized Return on Investment.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

AUGUST 1, 2019

The two vital features that B2B marketers need to understand about the LinkedIn news feed are: It is primarily focused on native, organic content It is based entirely on algorithms. The Content Manager supports several ad formats viz., Sponsored Content, Sponsored InMail & Text Ads.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

SEPTEMBER 26, 2019

In the previous sections of the blog, we have unraveled how brands can define, measure & optimize their social media KPIs for channels such as Facebook , Twitter , Instagram & LinkedIn. Thus, YouTube is an excellent platform to reap the benefits of video-based content. The Important Social Media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

SEPTEMBER 4, 2019

According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter. Once the brands figure out which types of content are performing the best, they can further start diving deeper into analytics & proceed towards defining the Social KPIs.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 22, 2019

Search engines rely on signals such as local content, social profile pages, links, & citations to provide the most relevant results to the local users. Local SEO is very similar to organic SEO in the ways the keywords are researched, the pieces of content are created & links are built. It’s a hot topic for Google in 2019.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

SEPTEMBER 6, 2019

In the previous part of the blog post, we scrutinized approaches towards defining & measuring Facebook KPIs, in particular. Segmenting Audience Type: The more information the marketers on Twitter have about their audiences, the simpler it becomes for the marketers to target them based on their preferred form of content.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Marketing Insider Group

JANUARY 26, 2021

Return on marketing investment (ROMI) can be tough to navigate, but with persistent research, you can optimize the channels that are working in your favor and pull back marketing spend on the tactics that aren’t. Personalize account-based email campaigns and use email marketing to nurture leads with relevant content. Content Creation.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

Valasys

SEPTEMBER 10, 2019

Driving positive Word of Mouth Marketing requires executing the cores of marketing correctly which includes optimizing the endeavors such as Inbound Marketing, Social Media Marketing , Content Marketing , Omnichannel Reputation Management & Product Marketing. Personalization lies at the heart of driving positive word of mouth referrals.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Adobe Experience Cloud Blog

JULY 20, 2009

In the age of Twitter and Facebook, it's easy to let the channel be the answer. So, I went through a process of refreshing our content to focus on business-issues and communicating in the customers' language. I'm going to rock the boat here and say 'don't get hung up on ROMI, especially if you're a small business'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Content Marketing Institute

NOVEMBER 16, 2017

That distinction matters when you’re talking with executives, says content marketer and consultant Katrina Neal. “If Katrina spoke on the importance of data science and why data scientists need to be marketers’ new best friends at Intelligent Content Conference (see that talk here ) and Content Marketing World (see that talk here ).

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Convince & Convert

SEPTEMBER 21, 2010

Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. And of course thanks for including Radian6.

Social Media 155

Social Media Media Paid Content Work Management 155

Oktopost

NOVEMBER 12, 2020

With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . Content & ad campaign optimization. AI is also very relevant for content. It can also help figure out the best times to send content and where. Social media analytics.

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” We’re talking numbers, baby – and frankly, I think marketing content could use more of them.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

SEPTEMBER 13, 2019

Efficient cross-channel Advertising : Programmatic ads ensure that marketers can go beyond Google & Facebook ads to discover their audiences across the globe using a variety of device platforms such as mobile desktop & tablets. All that is required is an investment in terms of human resources, money & time.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

AUGUST 6, 2019

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. Below are the few tips to abide by for improving SEO: 6.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). Marketers need to type in competitor’s URL to discover unique insights such as influencers, backlinks & top-performing content.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. Email is not a set-it-and-forget-it tactic, says @joderama.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

OCTOBER 3, 2019

The marketers should understand how to make the most of their promotional & engaging content to get relevant audiences on Pinterest – by defining the Pinterest KPIs. Pinterest is an excellent platform for learning & sharing new thoughts & ideas including marketing-based content.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

APRIL 3, 2020

B2B eCommerce firms need to focus on operationalizing changing customer needs through content and workflows. Read more on How to Build Customer Loyalty with Content Marketing. Content must only be promoted for the products available in stores. Optimize the Content Experience. Adopt an omnichannel strategy.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Anteriad

APRIL 25, 2023

When the advertiser detects a user has visited the advertiser’s site from the content site via the banner ad, the advertiser sends the content provider a small payment. Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, and adding unrelated keywords to the page content or page swapping.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

When the advertiser detects a user has visited the advertiser’s site from the content site via the banner ad, the advertiser sends the content provider a small payment. Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, and adding unrelated keywords to the page content or page swapping.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

OCTOBER 29, 2019

Create exemplary Pieces of Content : Encouraging pieces of content to promote marketing ideas & to promote brand equity & resonance is amongst one of the most impactful ways to market your products & services. The content should abide by the principles of E-A-T (Expertise, Authoritativeness & Trustworthiness).

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49

Convert

OCTOBER 25, 2022

Rafael Romis, Founder of Weberous Web Design. While personalization helps to show more relevant content to your visitors and can work well, you should only start personalization efforts after you have improved your website to a good CRO standard first. Focus on products or content that leads to repeat customers.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59