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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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Report: Facebook Remains Dominant Among B2B Social Media Marketers

KoMarketing Associates

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. There are several benefits associated with utilizing social media across the board, according to the report. Marketers Now Using Facebook in New Ways. one year later.

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Report: Marketers Still Posting More on Facebook Above All Other Platforms

KoMarketing Associates

Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else. Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5

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Report: Marketers Now Leveraging Video Marketing to Resolve Pain Points

KoMarketing Associates

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. This was followed by Facebook (62%) and Instagram (51%). Shifting Video Content to Social Media Platforms.

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B2B Marketers Now Use Facebook More Than Any Other Social Network

KoMarketing Associates

Social Media Examiner recently released its “2021 Social Media Marketing Industry Report,” and statistics showed that among B2B marketers, Facebook (89%) is now the most used social networking platform. In terms of importance, Facebook (40%) topped the list among B2B marketers. Instagram Usage Among B2B Marketers.

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70% of Marketers Are Sharing Video Content on Facebook

KoMarketing Associates

Facebook continues to be a popular platform among marketers, but how big is its return on investment? Furthermore, how does video content perform across the website? The majority of respondents (96 percent) claimed that their business is actively using Facebook. Facebook and Paid Social Marketing.

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12 Facebook publishing tools for your brand in 2024

Sprout Social

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.