Tony Zambito

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The New Social Buyer Ecosystem

Tony Zambito

" Content Marketing: “The term, content marketing, I am seeing here and there.      Most recently, Michael Brito offered a great perspective via the use of circles on why content still matters and how the social customer is filtering relevant content.   Not sure I get it. 

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The Pull of the Digital and Social Media Storm

Tony Zambito

This is being driven by the need to engage at an individual level, create more content relevance, and leverage a new world of crowd-sourcing Internet communities, omnipresent connectivity, and pervasive mobile device ownership.”.   For example, how do you distinguish meaningful from non-meaningful tweets or Facebook page views?