Digital B2B Marketing

AUGUST 11, 2011

Although it may seem absurd, this question is relevant today for two reasons: Congress continues to consider privacy legislation every year, and although not well understood, it is broadly supported by constituents. On Facebook, it is the only option. Hand Over Content Control.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

MARCH 4, 2014

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. B2B Content Marketing Will Flood LinkedIn. So what will B2B content marketers do once they have the opportunity to publish on LinkedIn? Hundreds of executives will begin publishing on LinkedIn as part of their company’s content marketing effort.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

JUNE 18, 2014

Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want. In order to serve things that are relevant to me, you need to know something about me. How will marketers do this? Data, of course. …one thing has been missing.

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

DECEMBER 6, 2012

It will arrive when consumers least expect it, when their attention is focused for the content or interaction they expect. From Facebook to DMPs, CRM Retargeting , personalization and new data sources, every interruption will become more noticeable, more relevant and more targeted than the last.

Internet Marketing 100

Internet Marketing Twitter Marketing & Strategy Facebook 100

Digital B2B Marketing

JULY 19, 2012

Check Their Focus You could review all of the content, but you don’t have time. Weed out any options you can before you brew a pot of coffee and sit down to read the last month’s worth of content from each site. Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

FEBRUARY 27, 2013

Here is more info on finding your content sweet spot. Develop social media profiles for Jamie on the core relevant networks for your target audience. Begin sharing content that is relevant to your selected area of focus through each of Jamie’s relevant profiles. Create Short Form Content.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

MARCH 24, 2011

Most of the content is useless , I’m not giving up my information for that. Content is distributed freely, newsletters require only an email address. Regrettably, not all marketers are ready to take this leap and set their content free, even if they should. I hope we will see more marketers ungate more of their content.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100