Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

MARCH 19, 2010

Find and track the relevant conversations in social media and online. Monitoring can be used to discover customers and prospects that are most relevant for your offerings by observing the patterns and topics of their conversations. Social media are repositories for discussions and content on every possible topic.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

NOVEMBER 12, 2010

PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Encourage them to blog. Is the era of PR over? Tweet This Post.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

OCTOBER 12, 2009

Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. We’re all looking for the revolution to happen within the tools, but where the revolution is occurring is in the content that feeds those tools. But what about the rest of social media’s audience?

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

SEPTEMBER 23, 2011

99% of the time, they’re sharing links to content—blogs, research papers, news stories, etc.—that that they think is relevant. Then I click through to see if the content is something that I think B2B marketers might learn from. If I disagree with the content I’ll say so and ask others what they think.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

99% of the time, they’re sharing links to content—blogs, research papers, news stories, etc.—that that they think is relevant. Then I click through to see if the content is something that I think B2B marketers might learn from. If I disagree with the content I’ll say so and ask others what they think. Share and Enjoy:

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100