Biznology

JANUARY 17, 2013

Here are a handful of very different content marketing examples worth examining. We’ve covered a lot of ground in this column over the past few months, from the importance of relationships to evaluating appropriate channels to measuring your content marketing’s effectiveness. ” Talk about great content marketing.

Examples 80

Examples Content Marketing Content Internet Marketing 80

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Trying GroupHigh for blogger outreach campaigns. ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

JULY 19, 2017

Begin regularly sharing and engaging with content that is relevant to prospects and customers. Connect with Mindi by email , on LinkedIn , on Facebook , or tweet her on Twitter to chat about all things B2B marketing, social selling, employee advocacy and social media. Develop a social selling system that works for your business.

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? The digital space has become super competitive. New phone, who dis? Don’t worry.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

MARCH 1, 2019

YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%). Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

MAY 26, 2017

With 79 percent of American internet users on Facebook , brands are actually expected to have a presence on social media and to use it as a way to keep their customers informed. A brand may follow a set of relevant keywords or their specific brand name and watch what is said about them. Get content inspiration.

Tips 123

Tips Marketing Management Internet Marketing Social Media 123

Biznology

MAY 8, 2014

Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. But the general concept should remain the same: connect with relevant professionals who share mutual admiration and a desire to grow their business through new partnerships. It’s like Facebook for B2B.

Linkedin 80

Linkedin Twitter Promotion Creativity 80

Biznology

SEPTEMBER 11, 2019

Share news related to your industry and other relevant information on your customers’ favorite social media accounts to expand your brand presence. Like their Facebook pages and like and reply to influencers’ tweets. Reflect on the content of the message when you choose your time ad placement.

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Here is a brief breakdown of how businesses use five popular social media platforms: Facebook : Businesses use Facebook to build a loyal community around their brands. The bad news? The good news? You don’t need to!

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

DECEMBER 11, 2019

Today, Google prioritizes the quality and relevancy of your website. Instead of spamming your domain name with keywords, focus on its relevancy and value. A domain name should tell them who you are, what you do, and what kind of content they can find there. Keep it informational – let audiences know what your website is about.

Domain 129

Domain Branding Brand Identity SERP 129

Biznology

DECEMBER 9, 2016

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Use visual content, and make the story speak to your audience.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

JUNE 9, 2017

Not only can your current employees help improve your online reputation, their activity on relevant platforms in your industry will help position your company as a thought-leader and active community member in your industry. Tip: Start by having your employees write content for your company blog and promoting their own content.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

AUGUST 4, 2015

If you set up your queue reservoir properly, you will have a bottomless font of tweets as well as Facebook and LinkedIn posts as well, including pages and even LinkedIn Groups. SocialOomph: I use SocialOomph very specifically to liberally pepper all of my clients’ and my social profiles with evergreen tweets and posts.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

JULY 31, 2019

Keywords will let you appear in relevant searches (both globally and locally), guest posts on reputable sites will drive quality traffic to your site, while technical and on-page SEO will boost user experiences and get search engines to rank you higher. Managing Projects and Staff Is Easier.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

JUNE 30, 2015

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

DECEMBER 7, 2016

It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? Become an active participant by sharing regular, relevant posts with your groups. What happened to LinkedIn groups? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Biznology

MARCH 31, 2014

LinkedIn and Facebook can be used for purposes of both employment and product branding.). Understand that encouraging internally facing employees to communicate externally, or create publishable content, changes their roles and responsibilities. Include HR and relevant line management in these discussions and decisions.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

MARCH 31, 2014

LinkedIn and Facebook can be used for purposes of both employment and product branding.). Understand that encouraging internally facing employees to communicate externally, or create publishable content, changes their roles and responsibilities. Include HR and relevant line management in these discussions and decisions.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

JANUARY 15, 2013

Writing once and sharing many is very compelling as is the sort of evergreen content that you can share and share and share. And you have the time to do this as well because there are still no real good ways I know of cross posting to Pinterest and other places that aren’t Facebook, Twitter, and LinkedIn.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Biznology

NOVEMBER 14, 2013

These blogs are typically in a similar, if not the same, niche as the blog they just posted on so the relevancy should be good. Also, these people have taken the time to comment on your post which means they are familiar with your content and at least interested in it enough to read it.

Link Building 80

Link Building Ad Building Wikipedia Outreach 80

Biznology

DECEMBER 11, 2014

The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. The art here is to strike a balance and avoid being too formal or too Facebook-y. Social Media Marketing Facebook facebook profile social media marketing' Like this post?

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Biznology

SEPTEMBER 13, 2013

Their content is really, really good, but it’s not regular, and I can’t count on it. Segment your list by geography first and then email only what’s relevant. You may be the very prolific producer of great quality content, but if every piece is clumped together in one email, I won’t read it. Tell me what change Facebook made.

Newsletter 80

Newsletter Copywriting Internet Marketing Email Marketing 80

Biznology

MAY 27, 2013

But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. billion members of Facebook, recent studies have found that around 26% of internet users have a presence on G+. Social Media Marketers hovers around 7,000, and there are nearly 1,700 Content Strategists.

Communities 80

Communities Google Skype Wikipedia 80

Biznology

AUGUST 25, 2014

Walmart has: 34,000,0000+ Facebook Likes (that’s just their national Facebook page). Walmart uses Facebook to communicate specific values that are occurring every day at both the national level and in each of its 3,500-plus stores. Which ones are the most relevant? It is still a family-owned business.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Biznology

JANUARY 17, 2017

Strategies for list-building with alumni and influencers dovetailed with ones for engagement and content sharing of higher education topics and rich curation. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world. I started with Twitter after researching how other institutions were using it.

Social Media 80

Social Media Media Curation Education 80

Biznology

MAY 14, 2013

So, there are three strategies that you’ll need to pursue if you’re interested in harvesting some ROI from your social media marketing campaign, be it in the form of content marketing, digital PR , or using social as part of a multichannel sales strategy — and I will only go into two of them in this post. Related articles.

Campaigns 80

Campaigns Advertising Agencies Twitter Social Media 80

Biznology

DECEMBER 10, 2013

And while just adding Twitter , Pinterest, Facebook, and Google + icons below “Find us on social media” might work for some people, it’s much easier to include as many clues as possible such as your Twitter handle, be it @chrisabraham or @gerrisd for Gerris digital (that’s how people use Twitter). Be Relevant.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Biznology

DECEMBER 12, 2011

As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don’t understand, it isn’t one culture–it seems as though every kind of social media has developed its own culture around editing content. Does that make sense?

Social Media 80

Social Media Wikipedia Media Transparency 80

Biznology

NOVEMBER 8, 2012

Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. I could tell you how that works.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

FEBRUARY 8, 2013

Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Most corporate wiki sites have only one or two authors, and the vast majority of content created back then is now stale. Google quickly replaced Yahoo!

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Biznology

JUNE 13, 2012

As the Facebook IPO story developed over the last few weeks, people started wondering what was real and what was just smoke and mirrors. Thus, for those of you building careers or financial portfolios betting on social media or social business, don’t lose your sleep over the long-term viability of Facebook or Twitter alone.

Web 2.0 80

Web 2.0 Wikipedia Twitter Facebook 80

Biznology

DECEMBER 13, 2011

90% of one’s time should be spent writing amazing content” and then, finally , “Installing WordPress , an amazing platform, does not an amazing blog make ; Pitch Engine is amazing but content is king” So, let me explain. The same goes for WordPress and Facebook and Twitter.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

NOVEMBER 28, 2012

He has built up a small following on social media and has an e-mail list, but he has never done much content marketing to take advantage of these “opt ins” that he has amassed. How can he avoid that while still being relevant to his customers? He is afraid that once he starts selling, he will get a slew of unsubscribes.

Opt-out 80

Opt-out Social Media Opt-in Linkedin 80

Biznology

AUGUST 6, 2012

Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. The key is to create relevant links.

Google 80

Google Ad Building Domain Blogger 80

Biznology

SEPTEMBER 25, 2012

You can cross-promote these natural allies and compatriots or other funnels, such as email lists, blogs, Facebook Pages, Tumblrs, Pinterest, and Google+ — each of which will take just about as much time and energy as Twitter does if you don’t cheat and cut too many corners — though there are ways to make things much more efficient.

Business 80

Business Twitter Work Management Social Media 80

Biznology

JULY 3, 2013

How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these? It’s about actually creating meaningful, relevant content that users will find interesting. Content is still king —but with an important caveat: it must be great content!

SEO 80

SEO Planning Internet Marketing Social Media 80

Biznology

APRIL 17, 2018

Can you un-tag or report images of you on Facebook and Google+ that you don’t want online? Then you need to explore to see if you’re allowed to intentionally tag each photo: you can do that on Flickr, Facebook, and Google+ for sure — and there might be others. Do you know the folks?

Tagging 56

Tagging Curation Google Facebook 56