B2B Marketing Traction

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Facebook for B2B Marketing?

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages.

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Why I Hope the IPO Doesn’t Ruin Twitter

B2B Marketing Traction

When Facebook did its disasterous IPO, the company made money but investors didn’t do so well. Immediately after the IPO, Facebook stock values dropped 17%. If Facebook wasn’t about putting revenue first before it’s IPO, it certainly is now. And it all became about how to get more revenue.

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If There’s One Thing Constant About Marketing, It’s Change

B2B Marketing Traction

There are some optimization elements that should be built into every site, but the critical factor now is content. Quality content on your site and sharing that content on quality social media sites (NOT content farms) so that others like it, comment on it, and begin to follow you as a subject or industry thought leader.

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Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Your Web Site Isn’t Sticky. What happens when a visitor comes to your site? Do they leave?

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Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. With consistent messaging and value-add content you’ve become credible and trustworthy.

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Bye Bye, Advertising Madmen. Hello, Marketing Nurturers.

B2B Marketing Traction

The process of creating and producing crafty subliminal ads that got our attention and “made us” buy in the 60s, 70s and 80s isn’t as relevant to today’s buyers who are suspicious of hidden messages, who value transparency , and who want to know and like the people in the company that is selling what they want or need.