Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Contents 1. Content Asset Promos 4.2 Airbnb: The Social Ad 7.5 Vidyard: The Asset Promotion. Promo videos are ideal content for paid ads on social media.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

OCTOBER 7, 2019

Plus, it’s one of the big things that high performers—the people who get promoted—tend to have in common. In under two hours, they cover strategy basics, types of content, production, and tracking. Best of all—you can get all of this awesome educational content from the comfort of your office (or your couch, no judgement).

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

OCTOBER 14, 2015

Are you new to the world of User-Generated Content (UGC)? User-Generated Content is genuine, organic content created by, well, your users. Your customers, your audience, regular people who interact with you, and create content that can be used to champion your brand. Promote philanthropic efforts.

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Contents 1. Content Asset Promos 3.4 Vidyard: The Asset Promotion What Are the Benefits of Promo Videos? What Are the Benefits of Promo Videos? Where to Use Promo Videos 3.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

JULY 30, 2018

Whether it’s creating inbound marketing content, enabling my inbound sales team, delighting customers or building new relationships in the community, HubSpot and Vidyard have become two essential tools in my marketing stack. We use it for webinar promotion and for follow-ups. Remember when I used my dog to promote a TV?

Video Marketing 87

Video Marketing Communities Outreach Webinar Metrics 87

Vidyard

AUGUST 18, 2014

Well, similar to how you can streamline other content creation initiatives, churning out great videos requires that you learn a particular, scalable workflow. If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content.

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. Contents 1. What Are the Benefits of Facebook Video?

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Vidyard

OCTOBER 2, 2015

If you show that others endorse, support, or use your content on your landing page, this will help to add some social credibility. Whether it’s through adding customer testimonials or by showing how many people shared your page on Facebook, Twitter, or LinkedIn, these methods can provide a massive boost to trust. Testimonials.

Landing Pages 94

Landing Pages Design Webinar Metrics Advertising Agencies 94

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Contents 1. Webinars rank among the most useful content formats. Record this valuable material and serve it up on-demand as evergreen content.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Contents 1. Webinars rank among the most useful content formats. Record this valuable material and serve it up on-demand as evergreen content.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

AUGUST 30, 2016

From product marketing to content creation, social posts to event presence, you name it: it’s on you. Pick things to focus your time on that are going to generate awareness, educate your customers to prime them for your offering, build demand, create shorter sales cycles, promote a free trial, etc. There are 17 good reasons why.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. Contents 1. What Are the Benefits of Facebook Video?

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

Vidyard

JANUARY 25, 2018

What goes into making great video content? How can they make their video content more scalable, reusable, and personalized? The Vidyard content team reserves the right to edit and adapt your blog content as we see fit, and update it in the future for accuracy and comprehensiveness. What does video production look like?

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Vidyard

JUNE 20, 2017

Organizing and structuring searchable video content and embedding that content in a Knowledge Base will give your customers access to branded instructions and best practices to onboard themselves. This leaves the perfect opportunity for optimizing your content. Video brings the best of your team forward.

Paid Search Agency 100

Paid Search Agency Video Marketing Customer Satisfaction Work Management 100

Vidyard

JUNE 8, 2017

While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Fast forward over ten years, and a new medium has grown from this already popular content channel. Comedy – Syndicating Laughter.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Vidyard

NOVEMBER 14, 2016

More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Content can be used beyond marketing and brand awareness. Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

MARCH 5, 2014

Get Your Video The Attention It Deserves Once you have optimized your content with an engaging splash screen, an email gate (where appropriate for late funnel content), and a compelling call to action, it’s time to make sure everyone sees your masterpiece. More details on multi-platform promotion can be found here.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58

Vidyard

JANUARY 29, 2015

Budweiser and the #BestBuds Last year your Facebook feed was likely inundated with people posting an adorable video of the type of bond that can only exist between a golden lab puppy and a Clydesdale horse. Posting content online also means that your failed Super Bowl ad lives on – potentially forever.

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

Vidyard

MAY 2, 2014

Alright, so you’ve got an important webinar to promote, but you’re an enterprise mobility management and security solutions company. Placing a shorter “trailer” video on the registration page, and using a full-length version for extended promotion, the goal of the video was to get more webinar subscribers.

Webinar Metrics 50

Webinar Metrics Enterprise Management Brand Identity Branding 50

Vidyard

NOVEMBER 11, 2016

The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. Results: Jonas Construction Software quickly noticed improvement in the quality of its leads, and prospective clients are more engaged with its content.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

OCTOBER 16, 2013

A great content marketing plan doesn’t have a set end date, and neither should your video marketing strategy. You have to go beyond your explainer video and release lots of quality content consistently to be a real video marketing Jedi, but it’s hard work and it doesn’t happen overnight. What are you all about?

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

APRIL 6, 2015

With businesses spending thousands of dollars on video content, having more rich analytics on who’s watching video content has become a requirement. I can make a video and post it on Facebook. As Mark Hurd pointed out, “I can Tweet. I have access to an incredible audience and I can get to them in real-time.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Vidyard

DECEMBER 10, 2013

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. Promotion Channels Once you have these assets ready, it’s time to release them into the wild!

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Vidyard

JULY 18, 2017

The rise of video as the king of content has been quite the sight to behold. Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering.

Video Marketing 52

Video Marketing Personalization FAQ Business 52

Vidyard

JANUARY 25, 2010

What goes into making great video content? How can they make their video content more scalable, reusable, and personalized? The Fine Print The Vidyard content team reserves the right to edit and adapt your guest blog content as we see fit, and update it in the future for accuracy and comprehensiveness.

Guidelines 50

Guidelines Paid Search Agency Custom Publishing Budget Programs 50

Vidyard

JANUARY 25, 2010

What goes into making great video content? How can they make their video content more scalable, reusable, and personalized? The Fine Print The Vidyard content team reserves the right to edit and adapt your guest blog content as we see fit, and update it in the future for accuracy and comprehensiveness.

Guidelines 50

Guidelines Budget Programs Paid Search Agency Custom Publishing 50

Vidyard

DECEMBER 17, 2020

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Contents 1. Video Content Marketing Statistics 2.11 Video Content Marketing Statistics 2.11 Facebook Video Statistics 3.2 Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content. My practice.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

FEBRUARY 18, 2021

Contents 1. Create More Content With What You Have 3.2 Video Trend 3: Marketers Embrace On-Demand ‘Show-and-Tell’ Content 4.1 Leverage Recorded Sessions as On-Demand Content 5.2 Not because social media is being dominated by video content (it is!). Why Will Video Trends Rule the 2021 Digital-First World?

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Vidyard

OCTOBER 27, 2019

Selecting the right video style for each one means thinking about your goals for that video, whether it’s evergreen content or a campaign. Contents 1. Inbound marketing and sales software HubSpot used animation to explain the importance of video when they were promoting their new feature, HubSpot Video. Live Action Video 1.1

Video Marketing 68

Video Marketing Broadcasting Work Management Classified Ads 68

Vidyard

MARCH 23, 2021

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Contents 1. Video Content Marketing Statistics 2.11 Video Content Marketing Statistics 2.11 Facebook Video Statistics 3.2 Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

APRIL 8, 2022

Creators use video chapters to divide their content into segments, making them easier for users to navigate. Plus, we’ll show you why adding those video chapters is so important to your content’s success. Contents 1. Keep Promoting Your Webinar After the Live Event 5.1.3 Video Content Marketing Statistics 2.11

Youtube 65

Youtube Video Marketing Statistics Paid Search Agency 65

Vidyard

APRIL 8, 2022

Creators use video chapters to divide their content into segments, making them easier for users to navigate. Plus, we’ll show you why adding those video chapters is so important to your content’s success. Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Here are some of the best places to let your video content live. Contents 1. Facebook 2.3 You’ve got a strategy, you’ve made some videos, now what? LinkedIn 2.4

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

FEBRUARY 18, 2021

Contents 1. Create More Content With What You Have 3.2 Video Trend 3: Marketers Embrace On-Demand ‘Show-and-Tell’ Content 4.1 Leverage Recorded Sessions as On-Demand Content 5.2 Not because social media is being dominated by video content (it is!). Why Will Video Trends Rule the 2021 Digital-First World?

Sales Management 65

Sales Management Trends Video Marketing B2B 65