Onalytica B2B

NOVEMBER 12, 2018

Consequently, this contributes to a very different culture of content creation between sectors. Charities focus on creating content that raises awareness of the cause whereas membership associations want to be the leading voice of the industry. DOWNLOAD EMPLOYEE ADVOCACY 2.0. Employee Advocacy in B2B. Program Focus. Business Outcomes.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

NOVEMBER 10, 2016

USER-GENERATED CONTENT. THE FACTS: Millennials hold a natural scepticism towards brands, therefore traditional advertising and branded content is not guaranteed to resonate and be effective. However, 84% of Millennials are influenced by User-Generated Content (UGC) and 73% say it’s important to read others’ opinions before purchasing.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

APRIL 6, 2017

If your target market enjoys consuming media on social media platforms such as: Instagram, Twitter, Facebook and YouTube: For example, if you’re targeting the millennial market, then you need to be where they are. Where they happen to either be present on and/or consume most of their media is Instagram, Twitter, Facebook and YouTube.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

APRIL 26, 2018

Identify influencers whose knowledge, expertise and content style are so aligned to your brand that you trust them to create some great content without too much control or guidance. More on this over on our blog post called: How to Guarantee Content Shares from Influencers. 1) Keep the barriers to entry low.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

NOVEMBER 24, 2016

A SERIES OF CONTENT. Why not leverage Advent or the 12 days of Christmas to your advantage by publishing a new piece of content every day? Consider influencer or brand collaborations, or revving up internal content. If content is too time consuming, then you could release a new fact or tip every day. EMAIL MARKETING.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

JANUARY 30, 2018

In November 2017, Facebook reported to have more than double the quantity of fake accounts than they had first anticipated, with a potential 60 million bot accounts roaming their platform. A true influencer on the other hand, will be well connected with the well-known industry influencers, with reciprocal engagement on each other’s content.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

SEPTEMBER 16, 2015

Facebook, originally created for a group of individuals at Harvard University, quickly became a worldwide phenomenon and 100,000 companies had set up a group on the site by 2007– three years after its launch – to promote their business and attract new customers. Forbes Top 10 Social Media Influencer. jeffbullas.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50