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The Internet Had a Busy Week. Here's What You Missed.

Hubspot

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He Not only was this move rumored to cause a high degree of contention among Uber’s executive leadership, but it would also result in some major litigation down the line. More Trouble for Facebook.

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What Apple’s Email Privacy Rules Mean for Marketers

Zoominfo

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Instead, look at more reliable email-based metrics and focus on providing useful content to prospects. Don’t worry about it. What Changed for Email Open Rate?

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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

Privacy protection and anonymity are the two main reasons for this step. With the power of content and media activation, you can start from scratch. Be as transparent as you can. In a world full of diluted content, stand out by being transparent to your customers. Showcase behind the scenes. Conclusion.

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Which Email Marketing Trends Will Reign Supreme in 2023 and Beyond??

Scoop.it

Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. You certainly don’t want your content to come off as clickbait.

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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

Privacy protection and anonymity are the two main reasons for this step. With the power of content and media activation, you can start from scratch. Be as transparent as you can. In a world full of diluted content, stand out by being transparent to your customers. Showcase behind the scenes. Conclusion.

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Demystifying data driven advertising

Choozle

Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers. consumers worry about how brands collect and use their personal data and 34 percent don’t trust tech companies with their digital privacy.

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Are You Still Content Marketing Like It’s 2018?

Content Marketing Institute

First, you can let out a sigh of relief because two things will remain constant: Content marketing will be important, even more so than this year. Content creation and distribution will continue to change. Evolve the way you create & distribute #content to get results w/ #contentmarketing. markyourplace Click To Tweet.