Should Social Media Marketers Worry About Privacy?
NOVEMBER 13, 2012
“Privacy is dead, and social media hold the smoking gun.”. – Pete Cashmore, CEO of Mashable. Can we thank social media for the end of privacy? I recently mentioned the word privacy to a social media business colleague while researching the topic of this post. To be sure, there continues to be ongoing discussions and debate focusing on a world gone transparent.
Klout overhauls its business model, but does it answer its critics?
grow - Practical Marketing Solutions
AUGUST 14, 2012
Klout announced a radical overhaul to its scoring system, site design, and score transparency. New data inputs include stuff like Facebook photo tags, LinkedIn job titles, and Wikipedia entries. Transparency. Fernandez says this will help people “create better content” through constant feedback on what is providing the biggest actions from your networks.