Should Social Media Marketers Worry About Privacy?
NOVEMBER 13, 2012
“Privacy is dead, and social media hold the smoking gun.”. – Pete Cashmore, CEO of Mashable. Can we thank social media for the end of privacy? Some people might opt for a selective approach to privacy. They might forgo the time-intensive personal exchanges on Facebook for the seeming professional decorum associated with Google+ shares. Be open, fair and transparent.
Klout overhauls its business model, but does it answer its critics?
grow - Practical Marketing Solutions
AUGUST 14, 2012
Klout announced a radical overhaul to its scoring system, site design, and score transparency. New data inputs include stuff like Facebook photo tags, LinkedIn job titles, and Wikipedia entries. Transparency. Fernandez says this will help people “create better content” through constant feedback on what is providing the biggest actions from your networks.