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What Apple’s Email Privacy Rules Mean for Marketers

Zoominfo

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Instead, look at more reliable email-based metrics and focus on providing useful content to prospects. Don’t worry about it. What Changed for Email Open Rate?

Privacy 100
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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

Privacy protection and anonymity are the two main reasons for this step. With the power of content and media activation, you can start from scratch. Be as transparent as you can. In a world full of diluted content, stand out by being transparent to your customers. Showcase behind the scenes. Conclusion.

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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

Privacy protection and anonymity are the two main reasons for this step. With the power of content and media activation, you can start from scratch. Be as transparent as you can. In a world full of diluted content, stand out by being transparent to your customers. Showcase behind the scenes. Conclusion.

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

Those are just the statistics for American adults. These statistics are vital if you’re targeting a specific market. Native Ads : Ads that are integrated into the content and design of an app or mobile website, making them less intrusive. Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers.

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How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

Convert

The lack of transparency regarding who could access the information made it difficult to know if companies were using this responsibly or not. If you rely on traffic from affiliates like Facebook and LinkedIn, ITP may push your web analytics program to show inflated unique visitors. This is a dynamic situation.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Mail Privacy Protection (MPP) has made sure of that. Here’s why OLIPOP , a DTC soda alternative company, stands by A/B testing: A/B testing improves content engagement, reduces bounce rates, increases your conversion rate, and minimizes risk, all while providing data that’s easy to analyze. A/B Testing vs. Split Testing.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Mail Privacy Protection (MPP) has made sure of that. Here’s why OLIPOP , a DTC soda alternative company, stands by A/B testing: A/B testing improves content engagement, reduces bounce rates, increases your conversion rate, and minimizes risk, all while providing data that’s easy to analyze. A/B Testing vs. Split Testing.