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What Apple’s Email Privacy Rules Mean for Marketers

Zoominfo

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Instead, look at more reliable email-based metrics and focus on providing useful content to prospects. Don’t worry about it. What Changed for Email Open Rate?

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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

Privacy protection and anonymity are the two main reasons for this step. With the power of content and media activation, you can start from scratch. Be as transparent as you can. In a world full of diluted content, stand out by being transparent to your customers. Showcase behind the scenes. Conclusion.

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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

Privacy protection and anonymity are the two main reasons for this step. With the power of content and media activation, you can start from scratch. Be as transparent as you can. In a world full of diluted content, stand out by being transparent to your customers. Showcase behind the scenes. Conclusion.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Mail Privacy Protection (MPP) has made sure of that. Here’s why OLIPOP , a DTC soda alternative company, stands by A/B testing: A/B testing improves content engagement, reduces bounce rates, increases your conversion rate, and minimizes risk, all while providing data that’s easy to analyze.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Mail Privacy Protection (MPP) has made sure of that. Here’s why OLIPOP , a DTC soda alternative company, stands by A/B testing: A/B testing improves content engagement, reduces bounce rates, increases your conversion rate, and minimizes risk, all while providing data that’s easy to analyze.

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Digital Advertising Regulation in 2023: What Marketers Need to Know

QuanticMind

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.