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The future of identity, attribution & measurement

Liveintent

Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. When it comes to cookies, Groth believes we have to accept the inevitable: privacy and tracking will continue to evolve. Channel diversification.

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. Video editing. Sharing buttons. Branded embedding.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Mail Privacy Protection (MPP) has made sure of that. Here’s why OLIPOP , a DTC soda alternative company, stands by A/B testing: A/B testing improves content engagement, reduces bounce rates, increases your conversion rate, and minimizes risk, all while providing data that’s easy to analyze. Stephen Light, Nolah Mattress. #3.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Mail Privacy Protection (MPP) has made sure of that. Here’s why OLIPOP , a DTC soda alternative company, stands by A/B testing: A/B testing improves content engagement, reduces bounce rates, increases your conversion rate, and minimizes risk, all while providing data that’s easy to analyze. Stephen Light, Nolah Mattress. #3.