Contently

SEPTEMBER 27, 2018

Facebook’s relationship with some of its users has gone downhill since the 2016 presidential election. In March of 2018, Facebook messed up again. These percentages increase in younger users, who are more likely to be over Facebook altogether. When they don’t, you have two choices: give them a second chance or leave.

Facebook 140

Facebook Brand Identity Branding Social Networks 140

Digital B2B Marketing

AUGUST 11, 2011

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? More importantly, social media is much closer to an opt-in channel than email. On Facebook, it is the only option. Hand Over Content Control. Be Uniquely Valuable.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? We know buying them doesn't work because it rarely translates to engagement. Let's cover them below. Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

ConvertKit

DECEMBER 4, 2019

I implemented a Small but Mighty Offer (some call this a Tripwire), so that I could run Facebook and Instagram ads to my lead magnet without having to carve out a large advertising budget. Before I settled on a core lead magnet, I was creating dozens of smaller “content upgrades” for my blog content. You must build your list! ”

Opt-in 52

Opt-in Opt-out Burn Rate Sales Qualified Leads 52

ConvertKit

DECEMBER 16, 2021

Which is why promoting your business using Facebook ads might feel intimidating at first. Because while advertising on Facebook can help grow your biz, it’s difficult to know for sure whether your ads will turn a profit. Enter Facebook Custom Audiences. What is a Facebook Custom Audience? I spoke to Charley T. ,

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

Liveintent

JANUARY 11, 2021

And Facebook acquired Kustomer, a CRM platform. ” With Slack promising to handle many of the workday interactions, there’ll be more room in the inbox for customers to engage with their opt-in content and consume messaging from their favorite brands. Facebook may be investing in chat apps like WhatsApp and Messenger.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. You can filter by app and date.”

Campaigns 74

Campaigns Tools Brand Identity Branding 74

Anyword

DECEMBER 19, 2019

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy. With extensive guidelines that are updated and revised regularly, it can be difficult for busy content creators to stay up-to-date and compliant without running into a few obstacles once in a while. Adult Content.

Distribution 56

Distribution Facebook Content Landing Pages 56

Anyword

DECEMBER 19, 2019

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy. With extensive guidelines that are updated and revised regularly, it can be difficult for busy content creators to stay up-to-date and compliant without running into a few obstacles once in a while. Adult Content.

Distribution 55

Distribution Facebook Content Landing Pages 55

Salesforce Marketing Cloud

JANUARY 29, 2024

Table of contents What is an email list? The people on your list have opted in, which means they decided they want to hear more from you via email. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. It sure can. Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Webbiquity

FEBRUARY 6, 2024

Apart from an obvious impact on click-through, images are able to set and transform expectations so that people arrive at your landing page knowing what your content holds for them. For a few years now, Google has shown image thumbnails in mobile search results. An older eye-tracking study also confirms the impact of images on click-through.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Biznology

MARCH 23, 2018

The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Here’s another: Google and Facebook are leading the digital marketing revolution. I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Kudos to them.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

CoSchedule

JULY 1, 2022

When is the best time to post on Facebook? According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on Facebook. Read the full report to see how often and when people are most engaged on Facebook. table of contents]. 4:00 AM.

Analysis 52

Analysis Facebook Research Best Practices 52

Webbiquity

JUNE 15, 2021

To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. However, creating a great lead magnet is about much more than just piecing together some free content.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

The Point

NOVEMBER 15, 2022

Such tactics are rarely effective, they can damage your brand, and they’re a sure-fire way to run afoul of data privacy laws (especially outside the US) or MAP license agreements, which generally prohibit marketing to anything but opt-in names. Curious as to your opinion?”. My response is a definitive: yes. Click To Tweet. Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Anyword

JANUARY 8, 2020

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. Each month, we release relevant insights on content distribution that are based on analysis of data from hundreds of publishers. You can read past months’ updates here. Now, let’s dig in.

CPC 52

CPC Cost Per Click Paid Content Facebook 52

Content Standard

AUGUST 24, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Take Facebook, for example. On its latest earnings call, Facebook reported that targeted advertising made up 98% ($28.58 billion in 2020.

Privacy 126

Privacy iProspect Ad Exchange Paid Search Agency 126

Vidyard

JULY 11, 2019

According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. And these numbers are only going up as businesses use Facebook Live for their demand generation strategies.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Convince & Convert

JUNE 3, 2014

Getting traffic to your site through your SEO and content marketing initiatives is only half the story. Which is why Jay here at Convince & Convert, and every other leading content driven blogger, focuses so much energy on the one of the most mundane elements of the web site: The email list. Commitment Dual opt in.

Content Marketing 159

Content Marketing Opt-in Content Open Rate 159

Biznology

OCTOBER 27, 2020

For instance, Facebook is slowly becoming an app of the elderly, while younger generations tend to use Instagram and Twitter more often. One of the reasons why choosing the social media platform is the first big step is because it allows you to precisely narrow down your ideas and determine what kind of content you will be putting out.

Social Media 197

Social Media Media Ad Frequency Opt-out 197

Huptech Web

OCTOBER 21, 2022

Table Of Contents. Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

BuzzSumo

MAY 30, 2019

You create content online, like a blog article for example. Your social media people share it on Facebook and Twitter. says the content manager — and so it goes. Why Doesn’t Your Onsite Content Blow Up on Social Media? These different audiences interact with content in different ways. A few people like it.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

Valasys

DECEMBER 5, 2022

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . From likes and stories to ads, Facebook has continued to consistently evolve. This forged to be the perfect opportunity for Facebook to create an indispensable advertising platform. .

Facebook 40

Facebook Paid Search Agency Ads API 40

Litmus

MARCH 8, 2021

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Outbound Engine

OCTOBER 17, 2018

Many of our clients come to us with the same question — what’s the difference between a Personal Profile and a Business Page on Facebook? Understanding the difference between the two, and what type of content to share on each one, is critical to staying relevant as a business owner on social media. Get It Now.

Facebook 91

Facebook Personalization Ideal Customer Profiles Business 91

Only B2B

DECEMBER 24, 2020

Any smart marketing tactic even if backed with modern and advanced tools, can cripple down if its content strategy is not planned and focused. So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Keep in mind, whenever you write content (lead bait) it should be a logical one.

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

Convince & Convert

NOVEMBER 13, 2011

Killer integration of Facebook and Email. The notion that Facebook is a tool to create new customers is massively flawed. Research from DDB shows that 84% of fans of company Facebook pages are current customers. Think about how you use Facebook. Strategic Integration of Facebook and Email Marketing.

Facebook 158

Facebook Email Marketing Paid Search Agency Advertising Agencies 158

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 157

Facebook Lead Scoring Lead Ranking Paid Search Agency 157

Optinmonster

DECEMBER 16, 2020

Are you looking for the best content locker plugins for WordPress? By adding a content locker to your website, you can grow your social shares and email signups. In this article, we’ll share the best content locker plugins for your WordPress website. Using a WordPress Content Locker Plugin. OptinMonster.

Lock-In 98

Lock-In Conversion Best Practices Work Management 98

Martech

MARCH 11, 2024

We must adapt and create ads that drive the value in-feed — or promote existing organic content. Verdict: No new tech needed Your broader marketing team will need a content strategy for this new reality. Instead of prescribing TOFU, MOFU or BOFU content, provide a resource center where all the content is freely available.

Efficiency 79

Efficiency Marketing Automation Services Lead Ranking Brand Identity 79

Vidyard

JULY 11, 2019

According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. And these numbers are only going up as businesses use Facebook Live for their demand generation strategies.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Opt Intelligence

MARCH 29, 2023

Which leaves room for new content to crop up, and makes this the perfect time for you to bolster your social media presence. That means there are more active eyeballs on Facebook and Instagram than ever before. By removing some of the content bonuses and incentives, Meta has also left the door wide open for new creators.

Multi-Channel 67

Multi-Channel Opt-in Facebook User-Generated Content 67

Kevin Indig

JUNE 19, 2023

link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it. link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Optinmonster

MAY 20, 2022

The ads shown on Facebook or Instagram vary based on which “stamps” a user has in their passport. When that visitor leaves your website, the cookie tells Facebook (Meta) to show your ads to that person. The Facebook retargeting pixel is an example of offsite retargeting. Types of Retargeting. Types of Retargeting.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92