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Facebook’s Look Back Videos and the Power of Personalization

Vidyard

For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. At least, everything Facebook knows about – which is a surprising amount. Don’t believe me?

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Why Social Media Really Matters

Customer Experience Matrix

This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer. Today it is represented primarily by television.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

The research sought to discover the "secret sauce" for engagement success, and found that marketers who implemented a layered, hierarchical set of engagement best practices, including Content, Campaigns, Monitoring and Collaboration, achieved superior ROI results.

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4 Video Marketing Metrics You Can’t Live Without

Vidyard

Are you diving into YouTube analytics to optimize your online video content on an ongoing basis? Other Posts In this series: Strategy: The Narrowcasting Age Create: The ultimate video marketing studio [how to] Distribute: Leveraging teaser videos and YouTube annotations Optimize: This article! Simple, isn’t it?

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Do I Need A Video? 5 Questions To Ask For Your Next Campaign

Vidyard

Facebook has expanded their video presence dramatically, and over 700 YouTube videos are shared on Twitter every minute. And the fact that it’s very hard to get a ton of interest in your wide-audience video unless the content and concept is spot-on. Do You Want To Introduce Your Topic To a Wide Audience? Take GE for example !

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

It’s the tool Google will use to beat Facebook. Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). How to Migrate from Facebook to Google+ by How-To Geek. Google+ (or Google Plus) is many different things, depending on who you ask.

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Klout and the Reality of Return on Influence

Convince & Convert

Maybe Narrowcasting Trumps Broadcasting. I actually think that’s a good use of the scores, because I think Klout scores are an indicator of how well people can move content through a network and beyond a network. Between Instagram photos and tweets and Facebook status updates and LinkedIn posts and blog posts, etc.,