Convince & Convert

APRIL 17, 2014

There has been a ton of conversation around Facebook’s declining organic reach for businesses. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Marketing Insider Group

JULY 11, 2023

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. If you sell to other businesses, advertise online through Facebook and LinkedIn. Success with Facebook comes from mastering bids for keywords. Don’t get too broad with your focus. Be a human and try to help people.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Optinmonster

JUNE 29, 2021

Do you want to add a Facebook activity feed to your website but not sure where to start? Facebook is one of the best assets for modern online stores and content marketers. In the end, both your website AND your Facebook page work together to scale your business. Add a Facebook Activity Feed to Your Website.

Activities 66

Activities Facebook Marketing Websites Bundling 66

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. Here go five steps to optimizing your content strategy at YouTube. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Scoop.it

DECEMBER 29, 2022

So, disseminating one content type across the levels is not advisable. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. So, tap into that space.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Webbiquity

SEPTEMBER 28, 2022

Personalized email is much more than simply auto-inserting the recipient’s first name. Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and. 6X higher transactional rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

SendX

DECEMBER 7, 2020

Your content is too vague for your audience. HELPFUL TIPS: Relevancy: Only send relevant and targeted information - statistics show that 56% of people unsubscribe due to receiving content irrelevant to them (Campaign Monitor 2020). For example, you can insert subscriber's names, locations, or other dynamic content.

Email Marketing 219

Email Marketing Work Management Marketing Management Open Rate 219

Martech

OCTOBER 6, 2023

Inserting generative AI into the Facebook (and Instagram) ad workflow is likely to appeal to the smaller businesses that constitute the bedrock of Meta’s advertising business. “Most of it is small brand advertisers and a lot of it is highly targeted, localized, topical content.

Paid Search Agency 136

Paid Search Agency Features Ads Marketing AI 136

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

LeadsRX

FEBRUARY 16, 2021

radio broadcaster, now has digital audio measurement capabilities, as well as a new content delivery system that dynamically inserts ads into digital audio streams and podcasts – where Triton Digital hangs its hat. Is it Google- or Facebook-level data? iHeartMedia, the biggest U.S.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

Anyword

AUGUST 8, 2023

Here at Anyword, we recently released our Performance Boost AI Integration – a Google Chrome extension to help you boost the quality and impact of your content! Once you activate your brand voice, you’ll have ChatGPT speaking to your audiences, adhering to your brand rules, and generating content with an eye on performance.

Brand Identity 52

Brand Identity Branding Landing Pages Rules 52

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Let’s take a closer look.

Ideal Customer Profiles 127

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 127

Marketing Insider Group

AUGUST 25, 2020

Even better, some sales automation programs allow you to integrate them with your content marketing platform. Specifically, when both your sales and marketing teams integrate your content marketing platform into the mix, that approach can become your key revenue driver. Use Account-Based Marketing to Target High-Value Customers.

Automation 270

Automation Sales Qualified Leads Lead Scoring Lead Ranking 270

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. According to Pew Research Center , 68 percent of all adults in the United States use Facebook.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

Webbiquity

MARCH 7, 2023

This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone). Consider the use of artificial intelligence (AI) generally, or a tool like ChatGPT more specifically.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

DAGMAR Marketing

MARCH 12, 2024

44% of businesses have leveraged AI for content production. Unlike AI tools that are designed to scour the web for existing, relevant content and repurpose it to generate a response to user queries. A query refers to a specific request that has been inserted into an AI app by a user. Content must demonstrate experience.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Anyword

JUNE 8, 2022

It’s easy to get stuck in a rut of repetition, considering that content needs to relate to your product, which basically stays the same. The result is a myriad of content versions, or a set of blog paragraphs, each composed with a new take on the subject that you assigned to the platform. AI Writers for Improving Content.

Top of Funnel 52

Top of Funnel Copywriting CTR Lead Scoring 52

The Lead Agency

SEPTEMBER 13, 2020

According to the Content Marketing Institute (CMI) , more than three-quarters (81%) of marketers think interactive content is more attention-grabbing than content that isn’t interactive. Interactive content such as quizzes and calculators engage readers more than long chunks of text.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Webbiquity

NOVEMBER 22, 2022

BigSpy is the most efficient ad intelligence social ad intelligence tool with over 200 million ads from 9 global mainstream platforms including Facebook, Google, TikTok, and more, covering 70 countries worldwide. Create and insert text and image links, call-to-action buttons, and product showcases. Ad Intelligence. SmarterQueue.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Exo B2B

MAY 29, 2017

Do you have a website and want to advertise via Facebook? Besides grooming the content of your ad beforehand , is also essential is to get complete statistics on how visitors interact on your website through your advertising. What is Facebook Pixel? Facebook Pixel can be installed quickly. Facebook does the rest!

Cost per Acquisition 40

Cost per Acquisition Facebook CPA Adwords 40

Anyword

MAY 6, 2021

You’ve got 2,200 characters (plus emojis) to insert keywords that are essential to your brand. Facebook Headlines and Primary Text. Fortunately, Facebook has the Multiple Text Options feature that allows you to test the response to the copy variations that you create. Check out our best tips below: Instagram Captions.

Paid Content 98

Paid Content Ads Rules Work Management 98

Sprout Social

JUNE 9, 2022

But, perhaps most importantly: The majority of TikTok users feel closer to brands that are creating authentic and human content on the platform. You can sign up using your phone or email or use your existing accounts with Facebook, Google, Apple (for iPhone users), Instagram or Twitter. How to make a TikTok video.

Ideal Customer Profiles 134

Ideal Customer Profiles Video Marketing Custom Publishing Social Media 134

ClearVoice

JULY 22, 2022

The copy is insightful and compelling, and you’ve made great use of visual content. Every piece of content should have a call to action (“CTA” in marketing speak). We should never let a piece of quality content run into a dead-end. High-quality content naturally earns traffic, backlinks, and social shares. Blog posts.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Optinmonster

MAY 13, 2020

Are you looking for new ways to skyrocket your email list with content upgrades? While content upgrades are great at growing your email list exponentially, the downside is that they usually require a lot of work to put together. But first, let’s talk for a minute about what a content upgrade is. What Is a Content Upgrade?

Lock-In 113

Lock-In Top of Funnel Conversion Content 113

Marketing Insider Group

SEPTEMBER 11, 2013

Welcome to my 2nd day coverage of Content Marketing World. Yesterday we covered the content quantity vs. content qualit y debate. Today, i am participating on a panel discussing Sponsored Content. There’s a lot of debate these days around sponsored content and the more recent term of “native advertising.”.

Rules 100

Rules Advertising Agencies Advertorials Paid Search Agency 100

Convince & Convert

SEPTEMBER 25, 2013

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. And your content can fascinate them if it speaks to their interests and desires.

Content Marketing 144

Content Marketing Marketing Analytics Tools Content Paid Search Agency 144

Vidyard

AUGUST 14, 2020

If so, you can understand how usability makes or breaks a product or content. Contents 1. And if a video has accessibility features, all viewers—whether they have a disability or not—are actually more likely to engage with your content. Each one plays an important role in ensuring everyone can enjoy your video content.

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

Anyword

AUGUST 30, 2021

The second way is to insert a url and have Anyword’s classifier scrape the webpage to identify the main assets to generate text for. Then, define the conversion goal and insert the url that the CTA will send users to. Lastly, insert a snippet of JS on your site using the guide shown for exact instructions. About Anyword.

Landing Pages 82

Landing Pages Optimization Classified Ads Copywriting 82

Sprout Social

DECEMBER 8, 2020

Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. More and more videos are being published, which means you’re competing against a lot of content. In a 2019 study , 51% of social media users watched videos on Instagram, 46% on Facebook and 50% on Snapchat.

Social Media 128

Social Media Practices Video Marketing Media 128

Biznology

APRIL 29, 2019

Use of Facebook and Twitter by IT execs nearly doubled. 42% of executive IT managers post content on LinkedIn. She suggests that marketers should try to insert their messages into these conversations “to piggyback on the credibility others have established.” Why so much social media?

Video Marketing 116

Video Marketing Social Media Youtube Social Networks 116

Webbiquity

JUNE 7, 2018

Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. An endless number of content ideas all on one page.” 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

BenchmarkONE

APRIL 16, 2019

In addition to placing retargeted ad content on banners and other ad blocks across the internet, the tool also provides Facebook and Twitter coverage to carry your retargeted content onto social media as well. Facebook Custom Audiences. Full transparency: we use and love Perfect Audience here at Hatchbuck!

Paid Search Agency 86

Paid Search Agency Marketing AI Ads Tools 86

Webbiquity

JUNE 21, 2016

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. It also includes a variety of symbols you can insert into your updates. Showcase reviews: RazorSocial.

Google 154

Google Tools Best Practices Planning 154

Sprout Social

FEBRUARY 4, 2021

Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. If you’re still learning how to create video content, and you want to find a relatively easy-to-use and free tool, below are three great basic video editing tools. Basic video editing tools.

Video Marketing 127

Video Marketing Tools Planning Paid Search Agency 127