Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Contently

FEBRUARY 10, 2017

Facebook is a social network. Even worse, Facebook fanned the flames by allowing the spread of fake news. has a “great deal” or “quite a bit” of confidence in Facebook. Yet, Facebook and Twitter still lag behind. Yet less than 15 percent trust Facebook and Twitter. ” Sixty-two percent of U.S.

Facebook 60

Facebook Social Networks Twitter Distribution 60

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Hubspot

MAY 24, 2018

Facebook today unveiled the publicly searchable archive of political ads it said it would develop in April. House Permanent Select Committee on Intelligence (HPSCI) Minority released roughly 3,400 of these ads , which ran on Facebook and Instagram leading up to the 2016 elections. The History of These Changes. presidential election.

Paid Search Agency 68

Paid Search Agency Facebook Ads Transparency 68

Rain: The Growth Agency

JULY 20, 2020

Pausing advertising on Facebook can look risky. Facebook has become the marketing lifeblood of a long tail of small businesses while serving as an efficient platform for larger brands to connect to millions of customers. Turning off Facebook can feel like turning off the lights.

Facebook 52

Facebook Allocation Advertising Agencies Long Tail Marketing 52

markempa

JUNE 3, 2013

Tweet If you think Facebook is no place for B2B marketers, think again. Facebook was one of the first places we started engaging on social media,” Belinda Hudmon, Senior Director, Global Digital Strategy and Operations, Motorola Solutions, said. Because that’s the site the company’s government customers were using.

Work Management 120

Work Management Social Media Marketing Management Facebook 120

Martech

FEBRUARY 15, 2023

For instance, just last year Meta settled with the United States Department of Justice over Facebook enabling housing discrimination. The most recent suit requires Meta to adjust Facebook’s Lookalike Audiences ad targeting tool to avoid perpetuating housing discrimination based upon such characteristics.

Ethics 102

Ethics Marketing AI Multivariate analysis Paid Search Agency 102

Biznology

MAY 6, 2021

Data set #1: Facebook published its latest State of Small Business Report , which was extra interesting because it serves as a good snapshot of how the COVID-19 pandemic impacted small and mid-sized businesses. If you are not familiar with this report, it’s an international survey that Facebook does regularly. Let’s dive in.

Social Media 104

Social Media Digital Transformation Facebook Small Business Marketing 104

Hubspot

APRIL 6, 2018

Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements. In January, that was a shift in the algorithm to focus more on content from friends and family.

Advertising Agencies 74

Advertising Agencies Facebook Advertisements Advertising 74

ClearVoice

MARCH 7, 2022

you may view your world as the epicenter of content marketing. The content you produce may travel around the world… literally. And great content knows no geographic borders. These basic principles , based on a global study, summarize the trends that content marketers worldwide have observed.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Brandpoint

AUGUST 17, 2022

So, how do you know when to publish your sponsored content campaigns? And this is where sponsored content become relevant for PR agencies. Not all sponsored content providers offer guarantees, so be sure to do some digging. Not all sponsored content providers offer guarantees, so be sure to do some digging.

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

Brandpoint

OCTOBER 12, 2020

So, how do you know when to publish your sponsored content campaigns? And this is where sponsored content become relevant for PR agencies. Not all sponsored content providers offer guarantees, so be sure to do some digging. Not all sponsored content providers offer guarantees, so be sure to do some digging.

PR 139

PR Distribution Paid Search Agency Content 139

Biznology

APRIL 16, 2019

Today for SearchChat, Steve Zakur and I discuss first whether you should be worried about government regulation. Meanwhile, we’re rolling our eyes at Zuckerberg’s latest take on Facebook and data privacy. Maybe Facebook doesn’t need the government to tell them how to better regulate — they need to better self-regulate.

Privacy 106

Privacy Facebook Trust Marketing Marketing 106

Customer Experience Matrix

APRIL 1, 2020

More social media consumption was one answer, with Facebook and Youtube heading the list. Izea also predicted that influencer advertising prices would fall as more influencers post more content. respondents ranked support from the national government considerable lower than anyone else. UK, Australia, India, and Singapore.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Hubspot

MAY 8, 2018

For the past several months, Facebook has been on a seemingly endless campaign to associate its name with greater transparency: of its terms, its privacy policies, and how it approaches and ranks the content shared on its site. A Look at Facebook's Changing Ad Policies. Where the Recent Changes Began. election ads.

Facebook 70

Facebook Paid Search Agency Ads Peer-to-peer 70

Customer Experience Matrix

AUGUST 21, 2018

I’m referring to is the backlash against big tech firms – Google, Amazon, Apple, and above all Facebook – that have relentlessly expanded their influence on everyday life. Facebook reinstated social monitoring vendor Crimson Hexagon despite concerns that government agencies were using it to monitor public activities.

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

Brandpoint

MAY 5, 2020

Federal and local governments are taking action to keep people safe, while striving to mitigate the economic impact on the business community. Still, opportunistic brands can navigate a crowded media landscape with the right content plan. Q: What type of brand content will work best right now?

Brand Identity 147

Brand Identity Branding Media Content 147

Biznology

SEPTEMBER 11, 2017

Government touches you through voting, paying taxes, and being stopped by police officers. (Oh, Oh, and capitalism also touches you by buying think tanks, politicians, government regulators, and politically-appointed judges.). government in Washington. You can see networks are everywhere, and they all share something important.

Cable 169

Cable Class Mobile Advertising Amazon 169

Biznology

APRIL 9, 2019

Of course, that means we all spend lots of time working with — and worrying about — the role played by Amazon, Google, Apple, Microsoft, and especially given their recent missteps with regard to data and privacy, Facebook. Why does Facebook think that’s important? And good on Facebook for acknowledging their mistakes.

Privacy 91

Privacy Paid Search Agency Marketing Proposals Facebook 91

RebelMouse

MARCH 25, 2020

This feature is free to government and healthcare organizations for immediate use. In an effort to help ease the strain on publishers, Facebook has announced a Small Business Grants program for publishers. Check out Facebook's COVID-19 Business Resource Hub here. More information on how to apply for the program is forthcoming.

Small Business Marketing 40

Small Business Marketing Facebook Business Social Networks 40

Hubspot

SEPTEMBER 19, 2018

Oh, and Facebook might be making a real difference against misinformation. The Facebook user data breach by analytics firm Cambridge Analytica might be several months behind us, but Facebook CEO Mark Zuckerberg's testimony before Congress was just the beginning of the U.S. Government's reaction.

Facebook 69

Facebook Amazon Lead Scoring Lead Ranking 69

Contently

SEPTEMBER 26, 2017

What makes GE’s content a hit while other brands fall flat? ” But according to Brian Millar, founder of the Emotional Intelligence Agency (EIA) and one of the UK’s top content research firms, there’s a deeper science to branded content. .” I’m like, “Oh, what about brand governance?

Research 133

Research Paid Search Agency Content Best Practices 133

Parse.ly

MARCH 7, 2019

Another big announcement from Facebook has made some people in media understandably nervous. While it’s nearly impossible to say what the impact will be of yet-to-be made product changes, we can now see the impact of the last major Facebook change’s affect on referral traffic. See all of our categories in Currents.

Product 107

Product Traffic Facebook Content 107

Valasys

JUNE 30, 2023

The move comes after Meta, the parent company of Facebook, announced it would also restrict news content for its Canadian users. The Canadian government passed the Online News Act last week, requiring platforms like Google and Meta to negotiate deals with news providers. The bill is set to take effect in six months.

Google 52

Google Marketing Proposals Act-On Transparency 52

RebelMouse

JUNE 7, 2018

Content from creators provides an. But Instagram's partner-in-crime and parent company, Facebook, has a bit of catching up to do, particularly amongst the teen demographic. The same Pew Research Center data found that Facebook ranks fourth in popularity amongst teens, falling behind YouTube, Instagram, and Snapchat.

Facebook 44

Facebook CMS Development Advertising Agencies Paid Search Agency 44

Martech

JANUARY 16, 2024

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. The company said people aren’t allowed to use its tools for political campaigning and lobbying to create chatbots that impersonate candidates, other real people and local governments. Why we care.

Marketing AI 99

Marketing AI Paid Search Agency Companies Amazon 99

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for email.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Biznology

SEPTEMBER 10, 2019

We’ve all seen talk about the tech backlash, with firms like Amazon, Google, and Facebook in the cross-hairs of pundits and government officials. Is there a role for government in this? Facebook wants more of your data by turning Instagram into Snapchat. 7:05 What is the role for government? 0:00 Intro.

Customer Satisfaction 91

Customer Satisfaction Trust Marketing Amazon Search Marketing 91

Hubspot

MARCH 29, 2018

Earlier today, members of Facebook's staff held a small press event with a status update on efforts to prevent its platform from being weaponized to influence major national events like elections. Here's a look at the work Facebook says it's doing in each area. Here's a look at the work Facebook says it's doing in each area.

Facebook 67

Facebook Advertising Agencies Paid Search Agency Transparency 67

Martech

NOVEMBER 12, 2021

Thanks to recent government hearings about Facebook and other interviews by Facebook whistleblower Frances Haugen, we know that Instagram has been desperately seeking younger users. In the first full day that the features were announced, the message posted by the company received over 34K likes. Why we care.

Buzz 117

Buzz User-Generated Content Paid Search Agency Video Marketing 117

Heinz Marketing

FEBRUARY 16, 2023

This means that businesses risk negative interactions and backlash from their content, potentially causing harm to their brand’s reputation. Recently, TikTok has faced allegations of sharing user data with the Chinese government, which has raised concerns over privacy and data security.

B2B Marketing 102

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 102

Scoop.it

AUGUST 4, 2022

In the wake of the pandemic, as we face the age of the ‘new normal’, content curation that appeals to changing consumer perceptions is of the utmost importance. There have also been a number of more left-field changes to how content curation is being adopted to resonate better with customers in the age of the new normal.

Curation 74

Curation Brand Identity Branding Paid Search Agency 74

Contently

SEPTEMBER 8, 2016

Two weeks ago, Facebook reminded me of that lesson when it updated its Trending feature and fired the editorial team of third-party contractors who worked on Trending. The update and layoffs came a few months after Facebook dealt with heavy criticism for allegedly omitting politically conservative news from the Trending section.

Facebook 60

Facebook Curation Mobile Advertising Twitter 60

Hubspot

APRIL 4, 2018

Facebook released a statement today outlining its rewritten terms of service with the goal of more clearly explaining how user data is collected and used. The same goes for the data policy, which dictates what kind of data Facebook collects and how it's used in all its products, including Messenger and Instagram. What We Share.

Facebook 71

Facebook Work Management Service Privacy 71

Bannerflow

JUNE 1, 2023

The company plans to onboard high-profile public figures and leverage its vast user base through apps like Instagram, Facebook, WhatsApp, and Messenger. Users can obtain a verified badge for their Facebook and Instagram accounts , offering protection against impersonation and access to exclusive features.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Marketing Insider Group

JUNE 16, 2015

I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” In the end it comes down to 3 core content marketing skills. Let me know what you think.

Work Management 100

Work Management Content Marketing Planning Paid Search Agency 100