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The Internet Had a Busy Week. Here's What You Missed.

Hubspot

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He Google's parent company. Not only was this move rumored to cause a high degree of contention among Uber’s executive leadership, but it would also result in some major litigation down the line.

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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

Google announced the end of third-party cookies on its Chrome browser. To set the record straight, Google won’t replace third-party cookies with new individual user tracking, and it also intends to remove support for third-party cookies. Privacy protection and anonymity are the two main reasons for this step.

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What Apple’s Email Privacy Rules Mean for Marketers

Zoominfo

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Instead, look at more reliable email-based metrics and focus on providing useful content to prospects. Don’t worry about it. What Changed for Email Open Rate?

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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

Google announced the end of third-party cookies on its Chrome browser. To set the record straight, Google won’t replace third-party cookies with new individual user tracking, and it also intends to remove support for third-party cookies. Privacy protection and anonymity are the two main reasons for this step.

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Demystifying data driven advertising

Choozle

Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers. consumers worry about how brands collect and use their personal data and 34 percent don’t trust tech companies with their digital privacy.

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How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

Convert

The lack of transparency regarding who could access the information made it difficult to know if companies were using this responsibly or not. Google Analytics Reports. You can use your Google Analytics reports and look for the changes we cover below. ITP Impact Calculator for Google Analytics Data.

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

Native Ads : Ads that are integrated into the content and design of an app or mobile website, making them less intrusive. Excellent conversions : The conversion rate for mobile Google Ads is 3.48% on the search network and 0.72% on the display network. has several laws, such as COPPA (Children’s Online Privacy Protection Act).