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KoMarketing Associates

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What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. QQ is an instant messaging service, similar to Line, Skype, or Facebook messenger.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). Twitter-specific metrics (followers, follower/following ratios, frequency of updates, influencer metrics such as Klout score).

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. This compilation of 12 LinkedIn groups is based on multiple factors, including number of members, frequency of updates, and validity of content.

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About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

This algorithm represents another step in our efforts to reduce webspam and promote high quality content. For advocates of quality content, quality link outreach initiatives, and tying SEO more concisely into the overall strategic marketing mix, we will hopefully find a major win in client results with this update.

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Why a Multichannel B2B Marketing Approach is Better Than a Single One

KoMarketing Associates

For instance, if a new product is solely announced on the company’s blog, but not on Facebook or in an email campaign, it may confuse the customer. Multichannel marketing not only provides connected branding and appearance, it also ensures audience members are seeing your content on the platforms they use most.