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Trending Sources

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

Synecore

Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. So Facebook is the dominant player in social media, and by extension, social advertising.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. We know, after all, that Facebook users are a highly active and engaged audience.

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

And yet, people do become influential on the Internet don’t they?  I’ve written quite a bit about the special opportunity we all have to create influence through our content. Facebook forces companies and people to compete for attention pixel-by-pixel. You can have all the cute cats and cool photos you want, but ultimately usefulness and relevancy are the keys to success.”

Social Media Posting Frequency

PWB Marketing Blog

” It even went so far to advise readers the ideal “number of times/day (or week)” for social media posting frequency. Wouldn’t it be great if it everyone knew the magic social media posting frequency? Instead, I would argue that completing a social media audit is the first step in determining social media posting frequency. social media Uncategorized

How Often Should You Post on Facebook? [New Benchmark Data]

Hubspot

How often should you post to your business' Facebook Page? "It depends." It does depend -- on your followers' age range, interests, Facebook habits, and so on. But that doesn't mean we can't glean some valuable insights on how post frequency affects clickthrough rate. When your followers log in to Facebook, they're getting hit with a ton of content. The result?

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

Content budgets are soaring, content output is exploding. If you’re the first one to dominate a niche with  your content, you’re one of the lucky ones. You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. Vary the content type. Content quality.

Facebook Ads: Do They Work?

PWB Marketing Blog

However, when I ask clients if they’d consider advertising on Facebook, I often get a blank stare or an immediate ”no” The rejection in using Facebook ads has perplexed me - If well thought out, advertising on a popular platform like Facebook could bring a large return to the client. Running a 10-day trail of Facebook ads increased on page Likes by 62%.

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Are Facebook Clicks Totally and Utterly Meaningless?

Hubspot

Earlier this week, Facebook's Brad Smallwood spoke at the IAB MIXX Conference in New York. According to Todd Wasserman's recap on Mashable and a blog on Facebook Studio that recaps the talk, marketers are focusing too much on clicks to measure the effectiveness of their Facebook campaigns, and not enough on two far more critical metrics -- reach, and frequency.

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17 (of the) Best Email Marketing Guides of 2011

Webbiquity

81% of marketers are now using social media to expand the reach of their email content, as businesses that combine their email and social media efforts see faster list growth and higher click-through rates than those using email alone. What are the most effective tactics for growing a relevant opt-in subscriber list? ” 6 Tactics to Determine B2B Email Frequency by Mass Transit.

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5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” But in 2016, a more appropriate question may be: what isn’t content marketing? didn’t know where Skyword was, even when I had determined we’d fall in the content marketing section.

See What Content Marketing Success Truly Looks Like

Junta 42

Each day, CMI wants to help our fellow content marketers hone their skills and get more successful at the craft. Nowhere has this been more apparent than when looking at the impressive scope of the work created by the winners at the 12th annual Content Marketing Awards. Content Marketer of the Year. Winner: Content Marketing Project of the Year; Best Retail Publication).

A Simple Content Marketing Model Most Companies Ignore

Junta 42

Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., More than not, enterprises are sporadically distributing content over a number of platforms with a number of content types. If we look at some of the greatest media and branded content marketing examples, a simpler, better model may actually exist.

75 of the Best B2B Facebook Marketing Tips

Social Media B2B

Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. The first is that you must post compelling content that people who like the Page will engage with. This is especially true since Facebook introduced the EdgeRank algorithm, which only shows popular content in the newsfeed. Facebook Content. Do Diversify Your Content.

What Does A Content Marketing Plan Look Like?

B2B Marketing Insider

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver  successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Content Marketing

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How to Master Content Marketing on LinkedIn

Hubspot

In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Looking to send out short, digestible content? To help you get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. Where to Distribute Your Content on LinkedIn. 1) Status Updates.

Tools I use to amplify social campaigns

Biznology

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself. Engagement! That is where SOCi comes in.

The Only Time You Want Zero Engagement on Facebook

Hubspot

Facebook’s latest News Feed algorithm update allows Facebook to surface more relevant content more easily based on your past engagement with a post, a friend, or a brand page. Among the factors Facebook uses to measure your past engagement are Likes, shares, comments, and (perhaps most interestingly) how often you hide posts from a person or company.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Long-Form Content Creator.

Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Vertical Response

While you may be familiar with certain ways to market your business online such as through content marketing, email and social media, you may be unsure of how they work together, or exactly how to integrate efforts to achieve maximum results. Content Marketing. Content creation addresses the message and the best format to communicate that message: Blog post. Video. Email.

4 Simple Secrets to Optimal Content Scheduling

Kapost

” In the world of content delivery, blogging, and social media, scheduling your content to get the maximum effect works along the same lines as advertising. Related: 8 Simple Marketing Templates for Planning Content. Once the posts are complete, you’re left with tons of written content, but no way to maximize impact and audience engagement. See how it fares.

How to Manage Your Content Marketing in 30 Minutes a Day

Hubspot

Content marketing takes time, effort and dedication. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday. The most successful content marketers do a little bit each day, and it adds up over time. Right? Wrong.

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Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark

Hubspot

The amount of content created and shared on the internet these days is huge. million pieces of content that are shared on Facebook. That’s a lot of content. Businesses and individuals are creating more content -- more often -- in a bid to attract new customers to their website. This alone isn’t going to result in great content, but it is an important first step.

Why You Need to Stop Neglecting Your Old Content

Hubspot

As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content? recently analyzed the performance of our blog content, and do you know what I found?

Content Marketing Videos: Speak to Problems First

Writing on the Web

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. Why would I want that many? I don’t really, but for content marketing to work you need as much content as you can, in all forms. I use them to submit to video directories, post to YouTube , and it all counts to get found in Google searches.

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How to Customize Your Social Updates for Facebook and Twitter

Hubspot

Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms was considered acceptable and efficient. While efficiency is important, it should never be at the expense of quality content and relevant social media posts. Here's how to approach crafting updates differently on Facebook versus Twitter. 1) Length.

Content marketing metrics and analytics: it’s all about you

Biznology

When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in some way. What topics to cover in your content.

Tips For An Effective Content Marketing Strategy

Sales Prospecting Perspectives

Most marketers are now familiar with the various forms of content that can be used during the buying process: video, case studies, ebooks, guides, checklists, blog posts, white papers, webinars, press releases, etc…(I think that covers most of them). With all of these options, it can be difficult to determine what will work best for your audience when developing your content strategy? Here are a few things to consider when developing your content strategy. First, develop content to establish credibility and thought leadership within your industry.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Dynamic Content.

10 Ways to Mix Up Your Visual Content on Social Media

Hubspot

Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day. So which kinds of visual content works best on social media? Facebook: Twice per day.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. Facebook SEO.

Dissecting Facebook's Newsfeed Re-Design

Manhattan Marketing Maven

Facebook ’s Newsfeed re-design, the first since this feature was introduced in 2006, is aimed at increasing engagement, expanding time spent on the social network, overcoming Facebook fatigue and creating more inventory and more interoperability for advertisers.  The new design emphasizes larger pictures, cleaner lines and new content streams that will look and feel the same across devices. This recognizes the fact that today a huge number of users access Facebook on tablets and smartphones and that those numbers will continually grow.    2. 

15 Powerful Social Media Questions for B2B Sales

Sales Intelligence View

“In this world of crazy busy buyers, the road to relevancy is often the road to success. lead today can be a complaint on Twitter, a question on LinkedIn, or a discussion on a Facebook page.” - Jim Keenan , Sales expert and author of the blog,  A Sales Guy   Relevancy in your message is absolutely critical. What is the frequency of updates on their Facebook page?

6 Stupid Content Promotion Mistakes No Marketer Should Make

Hubspot

We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. You might even start questioning your awesome content-creating skills -- not cool! What makes one piece of content get thousands of views and shares while another goes no further than your friends and family members? content creation

The Anatomy of an Effective Facebook Business Page

Hubspot

Successful inbound marketers understand the value of an effective Facebook presence complete with an engaging business page that attracts a lot of 'Likes' (By the way, have you liked HubSpot on Facebook yet? ;o). But for those just getting accustomed to Facebook business pages and all they have to offer, the experience can seem daunting. Connect with HubSpot

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Step 1: Assess and Create Your Content (1 Hour). Which of your buyer personas are you trying to target with this content?

8 Ways to Improve Your Online Content Marketing

Synecore

It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? To survive and thrive in the digital age, we all know that brands need to develop personalized online content that connects with their customer base.

What Does Facebook’s Graph Search Mean to B2B Companies?

EMagine B2B Blog

On January 15th, Facebook announced it’s new “social graph search” functionality to the masses. However, accordingly the Business Insider , “When Facebook’s Graph Search doesn’t come up with anything, it defaults to a search from Google’s main search competitor, Microsoft’s Bing. But what is the impact of the new graph search mean to B2B businesses, many of whom are already skeptical about Facebook as a viable tool in their marketing arsenal? Post pictures with relevant alt text. Acquire relevant fans.

6 Stupid Content Promotion Mistakes No Marketer Should Make

Hubspot

We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. You might even start questioning your awesome content-creating skills -- not cool! What makes one piece of content get thousands of views and shares while another goes no further than your friends and family members? content creation

Making More from Less: How to Repurpose Your Nonprofit's Content

Hubspot

Content is king, but it’s a noisy world out there. For those in the nonprofit space, it is enough of a challenge creating the content that tells your story, to say nothing about then getting that story heard. The good news is there are several strategies we can employ to have our voices heard above the noise, some of which actually involve creating less content. Nonprofit

6 Handy Tools to Monitor Social Media Success

Vertical Response

Every day, people are posting 500 million tweets, 55 million Facebook updates, 5 million pins on Pinterest, 60 million pictures on Instagram, and 114 million posts on Tumblr. Instagram recently rolled out a new suite of tools and real-time campaign data to help you understand how your content performs on the social network. Facebook Insights. Image courtesy of Instagram.

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