Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
APRIL 10, 2015
Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. So Facebook is the dominant player in social media, and by extension, social advertising.
35 experts weigh-in: How we create influence on Facebook
grow - Practical Marketing Solutions
SEPTEMBER 30, 2012
And yet, people do become influential on the Internet don’t they? I’ve written quite a bit about the special opportunity we all have to create influence through our content. Facebook forces companies and people to compete for attention pixel-by-pixel. You can have all the cute cats and cool photos you want, but ultimately usefulness and relevancy are the keys to success.”
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. We know, after all, that Facebook users are a highly active and engaged audience.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Create and source user-generated content fast with simultaneous collaboration.
8 Strategies to stand out when you’re late to the content marketing game
grow - Practical Marketing Solutions
SEPTEMBER 12, 2016
Content budgets are soaring, content output is exploding. If you’re the first one to dominate a niche with your content, you’re one of the lucky ones. You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. Vary the content type. Content quality.
The 7 Building Blocks of a Solid Content Marketing Plan
MAY 8, 2016
Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Step 3: Cater to them with content. Create a calendar.
How to Optimize Your Social Content for the Facebook Mobile App
APRIL 15, 2013
In fact, over 600 million people use the Facebook mobile app while on the go, according to Facebook''s latest data. is your company ready to join the Facebook mobile revolution ? If you''re wondering how Facebook marketing might differ from mobile to desktop, this post -- and this upcoming webinar with mobile experts from Facebook itself -- is for you. The result?
Facebook Ads: Do They Work?
PWB Marketing Blog
APRIL 10, 2013
However, when I ask clients if they’d consider advertising on Facebook, I often get a blank stare or an immediate ”no” The rejection in using Facebook ads has perplexed me - If well thought out, advertising on a popular platform like Facebook could bring a large return to the client. Running a 10-day trail of Facebook ads increased on page Likes by 62%.
Are Facebook Clicks Totally and Utterly Meaningless?
OCTOBER 3, 2012
Earlier this week, Facebook's Brad Smallwood spoke at the IAB MIXX Conference in New York. According to Todd Wasserman's recap on Mashable and a blog on Facebook Studio that recaps the talk, marketers are focusing too much on clicks to measure the effectiveness of their Facebook campaigns, and not enough on two far more critical metrics -- reach, and frequency.
17 (of the) Best Email Marketing Guides of 2011
FEBRUARY 27, 2012
81% of marketers are now using social media to expand the reach of their email content, as businesses that combine their email and social media efforts see faster list growth and higher click-through rates than those using email alone. What are the most effective tactics for growing a relevant opt-in subscriber list? ” 6 Tactics to Determine B2B Email Frequency by Mass Transit.
See What Content Marketing Success Truly Looks Like
SEPTEMBER 9, 2016
Each day, CMI wants to help our fellow content marketers hone their skills and get more successful at the craft. Nowhere has this been more apparent than when looking at the impressive scope of the work created by the winners at the 12th annual Content Marketing Awards. Content Marketer of the Year. Winner: Content Marketing Project of the Year; Best Retail Publication).
A Simple Content Marketing Model Most Companies Ignore
SEPTEMBER 10, 2015
Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., More than not, enterprises are sporadically distributing content over a number of platforms with a number of content types. If we look at some of the greatest media and branded content marketing examples, a simpler, better model may actually exist.
5 Content Marketing Trends to Plan Your 2017 Budget
AUGUST 29, 2016
As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” But in 2016, a more appropriate question may be: what isn’t content marketing? didn’t know where Skyword was, even when I had determined we’d fall in the content marketing section.
75 of the Best B2B Facebook Marketing Tips
Social Media B2B
JUNE 8, 2011
Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. The first is that you must post compelling content that people who like the Page will engage with. This is especially true since Facebook introduced the EdgeRank algorithm, which only shows popular content in the newsfeed. Facebook Content. Do Diversify Your Content.
The Only Time You Want Zero Engagement on Facebook
AUGUST 15, 2013
Facebook’s latest News Feed algorithm update allows Facebook to surface more relevant content more easily based on your past engagement with a post, a friend, or a brand page. Among the factors Facebook uses to measure your past engagement are Likes, shares, comments, and (perhaps most interestingly) how often you hide posts from a person or company.
What Does A Content Marketing Plan Look Like?
B2B Marketing Insider
AUGUST 24, 2015
Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Content Marketing
How to Master Content Marketing on LinkedIn
JULY 20, 2015
In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Looking to send out short, digestible content? To help you get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. Where to Distribute Your Content on LinkedIn. 1) Status Updates.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Long-Form Content Creator.
Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
NOVEMBER 18, 2015
While you may be familiar with certain ways to market your business online such as through content marketing, email and social media, you may be unsure of how they work together, or exactly how to integrate efforts to achieve maximum results. Content Marketing. Content creation addresses the message and the best format to communicate that message: Blog post. Video. Email.
Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Use visual content, and make the story speak to your audience. Do they “like” you on Facebook?
4 Simple Secrets to Optimal Content Scheduling
JULY 20, 2016
” In the world of content delivery, blogging, and social media, scheduling your content to get the maximum effect works along the same lines as advertising. Related: 8 Simple Marketing Templates for Planning Content. Once the posts are complete, you’re left with tons of written content, but no way to maximize impact and audience engagement. See how it fares.
How to Manage Your Content Marketing in 30 Minutes a Day
AUGUST 19, 2015
Content marketing takes time, effort and dedication. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday. The most successful content marketers do a little bit each day, and it adds up over time. Right? Wrong.
Tools I use to amplify social campaigns
JUNE 30, 2015
SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself. Engagement! That is where SOCi comes in.
Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark
OCTOBER 12, 2015
The amount of content created and shared on the internet these days is huge. million pieces of content that are shared on Facebook. That’s a lot of content. Businesses and individuals are creating more content -- more often -- in a bid to attract new customers to their website. This alone isn’t going to result in great content, but it is an important first step.
How to Customize Your Social Updates for Facebook and Twitter
FEBRUARY 23, 2012
Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms was considered acceptable and efficient. While efficiency is important, it should never be at the expense of quality content and relevant social media posts. Here's how to approach crafting updates differently on Facebook versus Twitter. 1) Length.
Why You Need to Stop Neglecting Your Old Content
AUGUST 19, 2014
As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content? recently analyzed the performance of our blog content, and do you know what I found?
Content Marketing Videos: Speak to Problems First
Writing on the Web
MARCH 14, 2011
Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. Why would I want that many? I don’t really, but for content marketing to work you need as much content as you can, in all forms. I use them to submit to video directories, post to YouTube , and it all counts to get found in Google searches.
Tips For An Effective Content Marketing Strategy
Sales Prospecting Perspectives
MARCH 7, 2013
Most marketers are now familiar with the various forms of content that can be used during the buying process: video, case studies, ebooks, guides, checklists, blog posts, white papers, webinars, press releases, etc…(I think that covers most of them). With all of these options, it can be difficult to determine what will work best for your audience when developing your content strategy? Here are a few things to consider when developing your content strategy. First, develop content to establish credibility and thought leadership within your industry.
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Dynamic Content.
Dissecting Facebook's Newsfeed Re-Design
Manhattan Marketing Maven
MARCH 10, 2013
Facebook ’s Newsfeed re-design, the first since this feature was introduced in 2006, is aimed at increasing engagement, expanding time spent on the social network, overcoming Facebook fatigue and creating more inventory and more interoperability for advertisers. The new design emphasizes larger pictures, cleaner lines and new content streams that will look and feel the same across devices. This recognizes the fact that today a huge number of users access Facebook on tablets and smartphones and that those numbers will continually grow. 2.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. Facebook SEO.
10 Ways to Mix Up Your Visual Content on Social Media
DECEMBER 10, 2014
Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day. So which kinds of visual content works best on social media? Facebook: Twice per day.
Social Media and the Stock Market: A Lesson in Global Manipulation
grow - Practical Marketing Solutions
AUGUST 14, 2014
company legally makes a material announcement on Facebook about an acquistion but the “reach” of the news on Facebook is so low only a few company insiders see it. Every day, some company’s hard-fought reputation unravels after a damaging revelation on Facebook, an ill-conceived tweet is seen by millions, or a shocking video goes viral. Read on. The Experiment.
15 Powerful Social Media Questions for B2B Sales
Sales Intelligence View
JULY 9, 2012
“In this world of crazy busy buyers, the road to relevancy is often the road to success. lead today can be a complaint on Twitter, a question on LinkedIn, or a discussion on a Facebook page.” - Jim Keenan , Sales expert and author of the blog, A Sales Guy Relevancy in your message is absolutely critical. What is the frequency of updates on their Facebook page?
The Anatomy of an Effective Facebook Business Page
OCTOBER 19, 2011
Successful inbound marketers understand the value of an effective Facebook presence complete with an engaging business page that attracts a lot of 'Likes' (By the way, have you liked HubSpot on Facebook yet? ;o). But for those just getting accustomed to Facebook business pages and all they have to offer, the experience can seem daunting. Connect with HubSpot
6 Stupid Content Promotion Mistakes No Marketer Should Make
OCTOBER 14, 2013
We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. You might even start questioning your awesome content-creating skills -- not cool! What makes one piece of content get thousands of views and shares while another goes no further than your friends and family members? content creation
What Does Facebook’s Graph Search Mean to B2B Companies?
EMagine B2B Blog
JANUARY 22, 2013
On January 15th, Facebook announced it’s new “social graph search” functionality to the masses. However, accordingly the Business Insider , “When Facebook’s Graph Search doesn’t come up with anything, it defaults to a search from Google’s main search competitor, Microsoft’s Bing. But what is the impact of the new graph search mean to B2B businesses, many of whom are already skeptical about Facebook as a viable tool in their marketing arsenal? Post pictures with relevant alt text. Acquire relevant fans.