Remove frequency recency
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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Guest post by Stefan Debois.

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This Is Exactly How Social Media Algorithms Work Today

Content Standard

Each social media network has a unique set of technical elements, intricate logic, and usage analytics that make up the algorithm that delivers content to its users. Seen in the fluctuation of social media algorithms in the past, the biggest consideration—or debate—is balancing personal relevance with post timeliness.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook algorithm. You can read more about these tactics here.).

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How to Automatically Segment Your Leads for Increased Profit

Optinmonster

Transactional: frequency, recency, contents, and value of purchase. OptinMonster’s signature Exit-Intent® Technology takes reengagement to another level by targeting visitors who are about to leave with coupon wheels, content upgrades, and other incentives. Behavioral: past purchases, product consumption, usage patterns.

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Power-up your campaigns with intent data

Modern B2B

Extra targeting, more relevance and ultimately better conversions. We all consume content and access information. When I was a whippersnapper it was recency, frequency and value (RFV) modelling to pull out those that were likely to generate the most revenue from or more likely to purchase again. For telesales….

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. YouTube metrics (total videos uploaded, subscribers, video views, recency of last update).

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How CleverTap Improves Customer Engagement With AI in Marketing

Martech Advisor

With the help of AI-based methods like machine learning (ML), deep learning, and natural language processing (NLP), we have seen some significant improvements in content curation, email marketing, digital advertising, analytics, and overall customer experience (CX). Tell us which ones and why on LinkedIn , Facebook , or Twitter.