Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Sprout Social

AUGUST 22, 2023

Social listening tools powered by conversational analytics discover relevant information from thousands of customer comments and conversations within seconds. This enables you to develop successful short-term strategies like relevant discounts and incentives to take advantage of what’s trending.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Outgrow

JANUARY 3, 2022

How to Use Google Trends for Content Marketing? If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. . Ways to Use Google Trends for Content Marketing.

Trends 52

Trends Google Outgrow Content Marketing 52

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Branded Hashtags – Unlike general hashtags, branded hashtags reflect the brand name, tagline, or motto.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. Online platforms experts suggested brands endure exclusive benefits on social media marketing as follows: Worthwhile Content Promotion. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Oktopost

SEPTEMBER 22, 2021

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . If you’ve created a high-converting content offer , paid social offers an opportunity to spread the word to your desired targets and see an immediate increase in conversions.

Paid Content 138

Paid Content Paid Social Agency Social Media Webinar Metrics 138

Sprout Social

JANUARY 11, 2024

Branded search volume is the frequency people search for your brand name specifically. Sprout’s Listening tool enables you to build listening queries with branded keywords to find relevant conversations around your brand and products. Branded search volume Are customers searching for your business by name?

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

Anyword

AUGUST 13, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. We release new data on a monthly basis along with relevant insights on content distribution. For some, this means expanding into new products and content initiatives.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Anyword

AUGUST 13, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. We release new data on a monthly basis along with relevant insights on content distribution. For some, this means expanding into new products and content initiatives.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook algorithm. You can read more about these tactics here.).

Social Media 109

Social Media Organization Paid Search Agency Media 109

Onalytica B2B

APRIL 4, 2017

There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Sprout Social

APRIL 6, 2020

Just like how some individual colleges within a university system might have their own Twitter and Facebook Pages, LinkedIn offers the same option through their affiliated Pages feature. Knowing your audience helps shape what kind of content you want to share and what they’ll likely engage with. Link affiliated Pages. Job function.

Education 101

Education Linkedin Practices Best Practices 101

Launch Marketing

SEPTEMBER 30, 2020

Elements such as posting strategy, language and content are all factors to consider when realigning your social media strategy during a crisis. Social media is an excellent way to quickly react to a crisis moment, by creating positive, educational content for audiences to share. Posting Frequency. Social Media’s Role.

Social Media 74

Social Media Paid Social Agency Media Marketing & Strategy 74

Heinz Marketing

NOVEMBER 30, 2018

Specifically, we’re experts at branding ourselves via Facebook, Twitter, Snapchat, etc. Create a Business Instagram account and connect it with a business Facebook account. Add relevant info like location, website URL, and what this Instagram is all about. Establish content buckets. Steps to Setting it Up.

Marketing Attribution 77

Marketing Attribution Marketing & Strategy B2B B2B Sales 77

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. Imagine if you could increase the efficiency of your Facebook or Google Ads by 10, 20, or 30%. Wouldn’t it be great?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? ” That said, these engagements need to happen somewhere, so you need to know the best social media distribution channels for your content distribution strategy. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

PureB2B

MARCH 21, 2019

Providing content that is relevant and engaging on your branded social media platforms is the first step, but are you simply tracking reach and not engagements? Creating Similar Content for all Platforms. Just because they are in the same category does not mean your brand should post the same type of content on each one.

Lead Generation 62

Lead Generation Social Media Generation Media 62

Buffer

MARCH 4, 2019

Feel free to jump around and explore the 7 ways to improve your Facebook retargeting campaigns: Retargeting Overview. Tip #3: Keep a close eye on advertising frequency. Tip #5: Utilize Dynamic Creative Ads on Facebook. That allows us to be hyper-focused on what type of content we deliver, which helps to drive down costs.

Top of Funnel 75

Top of Funnel Paid Search Agency Ad Frequency Ads 75

ConvertKit

DECEMBER 8, 2021

They'll help you create content, schedule it, interact with your followers, or reply to DMs. Blogging : Many small blog-related tasks—like keyword research, writing, editing, and uploading the article to your content management system—can be outsourced to a VA. VA for Hire – Content for Bloggers. Image via Upwork.

Work Management 91

Work Management Ad Frequency Paid Search Agency Marketing Management 91

Brandpoint

JULY 24, 2018

No content strategy. To implement a good social media strategy, you need a content strategy. These four factors can help you begin to develop a plan for content creation: Who are you writing for? Knowing your audience will help you narrow down the kind of content to write. Posting frequency requires a delicate balance.

Social Media 96

Social Media Social Marketing Media Planning 96

LeadSquared

FEBRUARY 25, 2016

The challenge you face as a content marketer is three fold. One way to nail it lies in identifying the trends and publishing content (blog posts, or any other form of content) related to that. Especially, when you are one of the first few to bring out relevant content in that area. A very useful tool indeed!

Marketing Automation Services 52

Marketing Automation Services Ad Frequency Content Marketing Management 52

Only B2B

DECEMBER 27, 2017

Increase the frequency of publishing the content. Content helps to give you some authority and credibility. Focusing on the very fact creating and increasing the frequency of content publishing can give you a better visibility along with reliability. So, make sure this year you pitch your frequency right.

Ad Frequency 102

Ad Frequency Lead Generation Lead Scoring Lead Ranking 102

EveryoneSocial

DECEMBER 17, 2020

If you have perused the EveryoneSocial website, you’ll end up learning quite a few things about our company and product: We are a leading employee advocacy platform that keeps employees informed, creating, and sharing content — no matter where they are working. Expand shares and reach of blog posts, guides, content, etc.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

PureB2B

MARCH 21, 2019

Providing content that is relevant and engaging on your branded social media platforms is the first step, but are you simply tracking reach and not engagements? Creating Similar Content for all Platforms. Just because they are in the same category does not mean your brand should post the same type of content on each one.

Lead Generation 48

Lead Generation Social Media Generation Ad Frequency 48

Sprout Social

NOVEMBER 26, 2018

If you’re trying to master the social media marketing basics of hashtags, tagging and social media etiquette, look no further. Undoubtedly the biggest name in social, Facebook is somewhat of a mixed bag for business. On a similar note, Facebook a must-have for brick-and-mortar businesses looking to target local customers.

Social Media 105

Social Media Social Marketing Media Business 105

Sprout Social

SEPTEMBER 24, 2018

Video is a content goldmine. 500 million people watch Facebook videos every day. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. The relationship between IGTV and Instagram is a lot like Facebook and FB Messenger. Show exclusive content.

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

Hubspot

MARCH 11, 2019

I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile. As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. Facebook : Millenials make up the largest portion of the 2.2 Increase Brand Awareness.

Social Media 69

Social Media Social Marketing Work Management Media 69

Biznology

JUNE 30, 2015

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Content Marketing Institute

NOVEMBER 6, 2018

Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? You’re not alone. joderama Click To Tweet. Think precision.

Planning 111

Planning Social Media Template Marketing Plans 111

Valasys

AUGUST 1, 2019

LinkedIn boasts the congregation of nearly 600 million business professionals for diverse purposes such as to find jobs, grow their networks & share valuable insights relevant to their niche. The Content Manager supports several ad formats viz., Sponsored Content, Sponsored InMail & Text Ads.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. There are many social networks you can advertise on, but here are four of the most common: Facebook. Twitter’s ad platform is not as advanced as Facebook.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Valasys

JUNE 19, 2020

Remember that to scale-up your email marketing during coronavirus, not only you need to tweak your email marketing messages to make them more personalized and empathetic but you also need to keep the frequency of email deliverances apt. Encourage online communication and purchases. Promote Free Shipping Through Your Email Newsletters.

Email Marketing 71

Email Marketing Work Management Planning Marketing Management 71

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Storytelling in Content Marketing. There are many BFSI companies doing a great job at content creation – ScripBox is a good example. You can choose the frequency of these alerts.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Hinge Marketing

JANUARY 5, 2015

Our research found that social media was a key marketing tool used by Visible Experts to build their personal brands: 92% use LinkedIn 76% use Facebook 74% use Twitter 54% use Google+ LinkedIn is actually the top tool used by Visible Experts, including both online and offline techniques.

Social Media 48

Social Media Social Marketing Media Work Management 48

Hubspot

AUGUST 19, 2014

But not in the content marketing world. Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up.

Budget Programs 28

Budget Programs Tools Peer-to-peer Outreach 28

LeadSquared

NOVEMBER 27, 2013

Google IS trying to rank the best, most relevant content higher, therefore as publishers, it is your responsibility to not only create high quality content, but (for your own sake) to help Google identify your content as high quality. It would ultimately prevent content plagiarism.

Google 52

Google Lead Scoring Lead Ranking Correlation 52

Hubspot

MAY 2, 2012

But it got me thinking: social media can be chock full of valuable content, but it's often buried among the mundane and useless social media updates, or hidden behind poorly constructed social media profiles. That's not enough content to convince people you're a worthy account to follow. annoying you are on Twitter. Why might that be?

Social Media 28

Social Media Media Ideal Customer Profiles CAN-SPAM 28