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How Much Do Facebook Ads Cost in the Philippines?  

Spiralytics

What if the world didn’t see the witty banter between Wendy’s and its patrons on Twitter or the recent Facebook face-off between local burg ER joints ? Facebook is one of the world’s most popular social media platforms, and the Philippines is no exception. But is the impact of Facebook ads really worth the cost?

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

3 trend forecasting tips for retail brands. If you dig deep enough, they can be powerful trend forecasting tools too. Throwaway lines from Twilight were inspiring jokes across Facebook, Instagram, Twitter and more. Memes work for more than just quick laughs during work breaks. — Cailey ????

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

The global AI revenue is forecasted at US $35 billion in 2021 with a catalyzed 3X growth up to US $126 billion by 2025. Facebook stock prices continually increased till Q3 2020, with US $21.1 Facebook and Instagram’s cost-per-mille (CPM) & cost-per-click (CPC) in US$ by October 2020 was 2.70 Content marketing – 39%.

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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

Goldman Sachs forecasts a 34 percent contraction to U.S. Some allow retargeting, but that won’t allow as much growth as more engaging, prospecting content. When Betabrand, a women’s apparel brand, developed performance videos for Facebook, it made a few key moves to make sure its ads displayed well on mobile devices.

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This week’s AI-powered martech releases

Martech

Features include: Opal, a new way to engage with Optimizely’s AI to surface insights, review recommendations and create new content; and the use of business-focused language learning models (LLMs) to create enhanced AI-generated content that includes specific industry knowledge. FastrAI is built into the Fastr Frontend platform.

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Always up-to-date list of Facebook ad sizes & specs

Sprout Social

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

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HubSpot’s December releases: A manager’s guide

Martech

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. HubSpot for fiscal year forecasting and goals now lets you customize reporting for your fiscal year, eliminating the need to download forecasts and goals and manipulate them manually.