KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

SmartBug Media

NOVEMBER 30, 2018

Content marketing has long been an afterthought, but having a strong content strategy is now more important than ever. Imperative to each stage of the marketing funnel is ensuring your content reflects the intent of the prospect, as well as their persona. All of this should inform your content marketing strategy framework.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

Martech

FEBRUARY 9, 2024

In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after. Think : Discord servers , private Telegram groups , WhatsApp groups, certain Reddit and Facebook groups, and other invite-only communities where connection and shared value is a central force.

Communities 104

Communities Top of Funnel Word of Mouth Enterprise Management 104

Liveintent

DECEMBER 21, 2021

According to Groth, the past decade has led to an overweighting and over-indexing on digital platforms like Facebook and Google. Facebook and Google, which have relied on third-party cookies to date, are adopting new strategies — and CPMs are on the rise. This strategy allows advertisers to isolate variables.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 144

Social Media Research Social Marketing Media 144

Stevens & Tate

APRIL 18, 2024

These campaigns help build a rapport by providing consistent, valuable content that assists families in making informed decisions about senior care options. Additionally, these tools provide analytics that measure engagement rates, helping communities adjust their content strategy to better meet the needs and interests of their audience.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Convince & Convert

OCTOBER 22, 2021

Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Posting the same social media content, in multiple channels, at the same time is no longer a winning… Click To Tweet.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Oktopost

DECEMBER 21, 2023

Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. This will help your team save time producing content, without sacrificing quality.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. However, this doesn’t mean that you should just link to a couple blog posts, include a CTA for gated content and call it a day. How regularly?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Contently

JANUARY 4, 2017

Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. More than half of respondents felt deceived after figuring out they read content sponsored by a brand. Will they feel deceived?

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

ClearVoice

MAY 29, 2023

Including content creation, advertising, and even product development. Some strategies you can use: Conducting surveys, interviews, and focus groups. Using tools such as Google Analytics, Facebook Audience Insight, and social media monitoring platforms. You may also run customer surveys, interviews, or focus groups.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Brandpoint

JANUARY 29, 2020

We work with the community management and content creation teams to identify what types of content, topics, and creative are resonating with the audience and driving the most-efficient business results. In the description of your workshop, it states “the best focus group lives in the world of social media.”

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Content Standard

JULY 24, 2018

With everyone from sales to HR to fellow marketers demanding more content to support their own work, what content marketing has time for audience insights? The problem is, creating all this reactionary content results in random acts of marketing with no specific plan or strategy to back them up. Image attribution: Alex Holyoake.

Top of Funnel 46

Top of Funnel Content Focus Group Customer Surveys 46

Excelsior Research

JANUARY 3, 2022

Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. And apart from the above options, we provide: a) Development of Focus Group Recruitment screener questionnaires.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. Push Sponsored Content to Ideal Audience.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Convince & Convert

APRIL 23, 2015

Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments.

Communities 151

Communities Social Media Curation Facebook 151

Valasys

JANUARY 30, 2024

Companies can craft content that resonates with their audience and drives engagement by understanding who their customers are, what they like, and how they behave online. The social listening tools act like digital eavesdroppers, capturing mentions of your brand and relevant keywords, revealing the topics trending amongst your target group.

Social Media 40

Social Media Research Social Marketing Planning 40

Optinmonster

MAY 27, 2020

Instead, these platforms provide affiliates with the tools they need to create content and seamlessly share referral links to their built-in audience of followers. These affiliates create video content featuring different workouts using this equipment and include a link to the site where they can purchase everything from in their video.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. They share our content. Facebook groups are often good, too.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Convince & Convert

JANUARY 16, 2015

With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. On JetBlue’s Facebook page, they shoot to respond within two to four hours. On JetBlue’s Facebook page, they shoot to respond within two to four hours. See you next week!

Service 134

Service Skype Social Media Forecasting 134

seo.co

MARCH 28, 2021

A random Facebook user who sees your post in their news feed is not a lead. The random Facebook user becomes a lead when he clicks on your post, visits your website, and downloads your ebook. Create Valuable Content. Content is your currency. More specifically, you need content that adds actual value to the reader.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

The Lead Agency

DECEMBER 9, 2020

You should approach your ideal customers one-on-one, asking questions through focus groups, surveys, and interviews. In addition to Analytics, other digital marketing platforms such as Google Ads, Facebook and LinkedIn have data available that provides valuable insights into user behaviour online.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Hubspot

JANUARY 16, 2020

Netflix's comedy account is my favorite — it incorporates memes and updates about new stand-up specials, comedy series, and employs user-generated content (UGC) to engage with Netflix followers. Once you've explored your analytics, you can tailor your content for specific demographics. Engage with audiences by conducting focus groups.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Convince & Convert

NOVEMBER 17, 2016

Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. Participants in your program shouldn’t view engaging with company news and relevant content as extra work—otherwise, they won’t opt-in.

Social Media 145

Social Media Customer Surveys Education Eye-Tracking 145

Martech Advisor

JANUARY 23, 2020

Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Look for customer insights across different cities and regions relevant to your targeted cultural group. Tell us on LinkedIn , Facebook , or Twitter.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Used together, the two strategies can empower marketers to create relevant content that engages their audience no matter which channel they find themselves on.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Sprout Social

DECEMBER 5, 2022

Hundreds of brands created their own feel-good content using the song. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Social media is an always-on focus group. sproutsocial. It’s corn. ?? Ability to crowdsource. Lack of privacy.

Social Media 140

Social Media Media Privacy Transparency 140

Contently

MAY 3, 2017

Many—some with controversial content, some without—have taken major hits to their revenue as advertisers pull out and YouTube’s algorithm demonetizes videos with little explanation. I have no doubt that many of those hurt by this produce content I don’t agree with or would support. But it’s also affecting other areas.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

Content Marketing Institute

DECEMBER 17, 2018

Here are a few powerful strategies to make sure your work is resonating with customers across populations and groups. HANDPICKED RELATED CONTENT: Is Your Corporate Culture Conducive to Content Success? How do you create content that truly connects with and builds a community with a diverse audience, especially in a niche market?

Enterprise Management 96

Enterprise Management Paid Search Agency Work Management Marketing Management 96

Lake One

OCTOBER 19, 2023

To distinguish your brand from the myriad others across Facebook, Instagram, and LinkedIn, you need content that is not only engaging, but unique and dynamic. Employees can incorporate their new insights and skills into social media posts as they develop them, leading to organic changes in both content and style over time.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. What we like : Google incentivizes internet users from all over the world to answer these surveys by giving them access to high-quality content in exchange. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. A/B Testing.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Writing on the Web

OCTOBER 21, 2010

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. Use bullet points.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Stevens & Tate

JULY 1, 2019

Marketing Land writes, “ Before brands can use influencer posts as ads, the content creator must grant their business partners (the brands they have relationships with) access to promote their posts. Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences.

Advertising Agencies 40

Advertising Agencies Trends Paid Search Agency Planning 40

ConvertKit

APRIL 17, 2019

As a content creator, nothing induces more stress than staring at a blinking cursor. Do they care enough to not only listen but also use the content as a means to build trust with your brand? Niche audiences help you create better content. As blank as the new document you created hours ago.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

ConvertKit

APRIL 17, 2019

As a content creator, nothing induces more stress than staring at a blinking cursor. Do they care enough to not only listen but also use the content as a means to build trust with your brand? Reason #3: Niche audiences help you create better content. As blank as the new document you created hours ago.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

Buzz Marketing for Technology

DECEMBER 15, 2011

Facebook fan pages are much the same thing. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. A “like” is a passive response to content, while a comment is engagement. What’s the point of the storefront?

Brand Identity 100

Brand Identity Branding Analysis CMO 100