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The Forward Observer

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

NOVEMBER 10, 2023

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers.

Marketing & Strategy 130
Marketing & Strategy Marketing Strategy Planning Content Marketing 130
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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

MARCH 8, 2024

Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management, and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social.

Social Media 161
Social Media Resource Management Organization Social Marketing 161
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