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B2B social media: Highlights from new benchmarking research

The B2B Research Blog

YouTube (66%) and, perhaps surprisingly given its B2C associations, Facebook (67%) also form an important but less prominent part of the mix.  Generating quality, relevant content (12%). B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. There was a lot of talk.  Then we saw early pioneers. 

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different.

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Something important is about to happen, and the impact on content marketers will be profound. Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. Obviously, we are on the brink of a dramatic shift in how content is seen and discovered. The Content Shock wave.

Coming clean on Facebook reach

grow - Practical Marketing Solutions

Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. “I’m tired of so much negativity about Facebook,” he said.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Should Facebook be regulated?

grow - Practical Marketing Solutions

Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream. Kind of a weird line, but that’s the Facebook guideline right now.

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book  The Content Code , which articulates this very strategy. I was incredibly disappointed my article didn’t make the cut. In any event, the cost of producing this content is going to go up, up, up. Content Shock is certainly here to stay.

What will replace Facebook? Six considerations

grow - Practical Marketing Solutions

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network. Facebook.

Why Facebook Live is not ready for prime time

grow - Practical Marketing Solutions

” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. Companies will move their content production to live video.” When I posted this sentiment on Facebook I received a strong reaction. And there are also content consumption preferences, which the fans of live video rarely take into consideration.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

This Week in Content Marketing: Content Creation Plummeting on Facebook

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In this week’s episode, Robert and I analyze several new digital marketing statistics, including the decline of user content creation on Facebook and consumer use of wearables, and discuss the opportunities and challenges each trend creates for marketers. Content marketing in the news. We wrap up the show with a #ThisOldMarketing example of the week from Interface Age magazine.

Facebook, You’ve Failed Us

grow - Practical Marketing Solutions

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Facebook is foremost a place to connect with family and friends. Secondarily, Facebook provides a place for self-expression.

Wasting your ad money? All Facebook fans are unequal

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? Just a few months ago I was begging for more Facebook ad dollars for my client accounts and our own unique page simply because Facebook said so. Sounds thrilling, right? Or is it fruitless?

Submitting to Facebook and other content adjustments you need to make today

grow - Practical Marketing Solutions

Marcus Sheridan and I had a raucous debate about the state of the nation of content marketing … and I have it here for you today. He strongly took exception with a point I made in a post I wrote called Five reasons why most content marketing is FAR behind where it needs to be. ” Re-thinking the content you produce. Submitting to Facebook . What's next?

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This Week in Content Marketing: Google, Facebook to Purchase Content in 2017

Junta 42

This week, Robert and I recap the biggest content marketing stories from the past year and predict some trends we expect to see in 2017, including new content purchases Facebook and Google may be looking to make; brands betting big on buying media companies; and greater business model diversity from publishers and marketers alike. This week’s show. Image source.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Five reasons to be freaked out by the Facebook experiment

grow - Practical Marketing Solutions

Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users. This was a corporate decision. I’m not a person who hates Facebook and is looking for a reason to ding them.

Facebook Tag Bombing is the new telemarketing

grow - Practical Marketing Solutions

This is a post that is probably going to p**s some people off, but it must be said. I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? think that is just polite and usually the content is something relevant and interesting. think that is just polite and usually the content is something relevant and interesting.

A plan to challenge the Facebook monopoly

grow - Practical Marketing Solutions

A very frequent question I am asked is “What will be the next Facebook?” ” For many people, the logical assumption is that a better product will come along to replace Facebook because MySpace bumped AOL and Facebook bumped MySpace and so it is inevitable something will bump Facebook in the foreseeable future. Facebook is not a “technology.”

The “Be-Attitudes:” Creating influence on Facebook

grow - Practical Marketing Solutions

How to Become Powerful On Facebook from Mark Schaefer. wanted to let you all know that I’ve created a cool new eBook for you called “The Be-Attitudes: Creating Influence on Facebook.” Comments Nicely constructed by Daniel Melbye Thanks for sharing Mark, valuable content and insights!! I. Related Stories A plan to challenge the Facebook monopoly Dear Facebook.

This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch

Junta 42

In this week’s episode, Joe and Robert discuss how Facebook has cleverly tweaked native advertising to benefit its users and give brands greater insights into ad performance, but it may represent a death blow to some publishers. Facebook is also paying media companies and influencers to create content for its streaming video service; in the short term, this appears to benefit brands.

Navigating the shifting sands of Facebook marketing

grow - Practical Marketing Solutions

Have you figured out Facebook marketing? Well, then you will need to catch up with our new episode of The Marketing Companion where we discuss the “secondary advertising ripple” and how it’s creating new complexity for companies trying to figure out what’s happening on their Facebook page. billion people logged into Facebook on a single day last month.

This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

Junta 42

In this episode of This Old Marketing, Robert and I talk about the implications of Facebook opening Instant Articles to brands, starting with Intel. We also take a closer look at Facebook’s new Creative Hub. Finally, we interpret the results of yet another “state of content marketing” survey; this one’s just a little too upbeat to be believable. Content marketing in the news.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density.

Paid advertising on Facebook: the boost your content needs?

PWB Marketing Blog

Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? Facebook realigned its algorithms so that individual newsfeeds focus more on friends and family of the individual, rather than businesses or publishing outlets. Not everyone on Facebook wants or needs the product or service you’re selling.

Why Should You Verify Your Facebook Page?

Haley Marketing

Within the competitive Facebook space, every inch you can gain over the competition helps. Just over 1 month ago, Facebook began to roll out verification status for pages. How To Verify Your Facebook Page. Verifying your staffing firm’s Facebook page is as as easy as following the 6 steps below. Click Call Me Now to allow Facebook to call you with a verification code.

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

Perhaps the most prestigious symbol of social proof today is the Facebook “Like.”  Among many companies, there is a Facebook arms race in progress as competing brands do anything necessary to gain the upper hand on this important metric. As you might predict, an underground market has emerged that will happily sell you manufactured Facebook Likes. The essence of social proof.

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6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day.

A Guide to Advertising on Facebook

Vertical Response

When it comes to social media, small businesses lean heavily on Facebook. More than a billion people worldwide log into Facebook every day; 20 percent of all U.S. internet page views happen on Facebook ; and more than 40 million small businesses maintain active Facebook business pages to share photos, videos, and news about their products and services. Facebook doesn’t charge businesses to set up pages or post content, but because users see so many posts from friends and family, posts from businesses often get lost in the shuffle.

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Update to Facebook Promotions

Vertical Response

Facebook announced today that they updated their Page Terms  allowing businesses to run promotions directly on Page Timelines not just in apps as before. According to the Facebook for Business blog , you can now: Collect entries by having users post on the Page or comment/like a Page post. The post Update to Facebook Promotions appeared first on VR Marketing Blog.

Facebook paid sponsored content will meet you only halfway

Biznology

After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. OK, Finally, when I went PoMo , I wrote, “I just promoted three Facebook posts today, just to see what happens.

All your best content may now be considered fake news

Biznology

While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter. Currently, Gerris Corp runs on Squarespace, which isn’t ideal; however, Chris Abraham runs Plone , an exceptional CMS/publishing platform for sharing content online.

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How to improve your company’s Facebook page

Biznology

1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages.

Study: No One Uses Facebook Reactions

Contently

If any emoji could represent Facebook right now, it would be. According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network. When Facebook officially launched six Reactions in February, it was a big deal. Social Emojis facebook Featured

Today’s Facebook Update Changes the Way We Will Interact With Content

Haley Marketing

For 7 years, Facebook users have had one very specific way to tell friends, family, public figures, and companies how they feel about a shared update. Sure, Facebook users could leave a comment and express their full opinion on a status update, but, until today, a Like is all that you could give an update on Facebook. Introducing Facebook Reactions. The Major Takeaway?

Video ads: Facebook or YouTube?

Vidyard

The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. Facebook has been on the rise in video for the past year. Get the Guide.

The Disruptive Technology that will Replace Facebook

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow}  Columnist. A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Some disagreed with my assertion that Facebook as a destination would become a thing of the past. We aren’t loyal to Facebook, though. The

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

Synecore

Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. So Facebook is the dominant player in social media, and by extension, social advertising.

Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow. The tag.