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| | THE B2B RESEARCH BLOG
AUGUST 3, 2011 [Content, Facebook] B2B social media: Highlights from new benchmarking research
YouTube (66%) and, perhaps surprisingly given its B2C associations, Facebook (67%) also form an important but less prominent part of the mix. Generating quality, relevant content (12%). B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. There was a lot of talk. Then we saw early pioneers.
AUGUST 3, 2011 | THE B2B RESEARCH BLOG
[Content, Facebook] B2B social media: Highlights from new benchmarking research