SnapApp

MAY 19, 2011

Sites with great, compelling content, such as quizzes, tend to attract more links from other sites. In the search engine optimization (SEO) world, this type of content is referred to as "link bait". Facebook "Like" data displayed in Bing search results.

Twitter 48

Twitter Facebook SEO PageRank 48

SnapApp

JANUARY 27, 2012

It was inevitable: Facebook has added paid advertisements to its users' news feeds. Not to be confused with Facebook's existing right-hand 'Sponsored Story' module, the new 'Featured Story' model places stories in-line with other news stories in a person's feed. What makes good content? It's not a free-for-all, however.

Facebook 48

Facebook Paid Search Agency Ads Clickthrough 48

SnapApp

MAY 25, 2012

Another way to use the SnapApp platform though is to create a Facebook promotion app that can be featured on your company's brand page. Facebook promotion apps give users the ability to engage with your interactive content while providing an incentive to share this content and further their relationship with your brand.

Promotion 48

Promotion Facebook Ad Building Branding 48

SnapApp

FEBRUARY 24, 2012

We're proud to announce Part Two of our Webinar Series: Proven Strategies to Grow, Engage and Convert Facebook Fans, which will provide five effective ideas for engaging and keeping your Facebook fans ! Attendees of the "5 Ways to Engage Your Facebook Community" webinar will learn: Optimizing the Frequency of Your Facebook Posts.

Webinar Metrics 48

Webinar Metrics Communities Facebook Ad Frequency 48

SnapApp

JANUARY 4, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Look at Your Own Content Performance.

Research 61

Research Campaigns Tips Content 61

SnapApp

JANUARY 24, 2012

For example, it's probably been less than a year since you got used to marketing on Facebook -- and now you need to figure out how to coordinate Facebook with your mobile campaigns. Many basics of Facebook marketing stay the same even after integrating mobile into your campaign. Structure and Content. Facebook Insights ?is

Mobile Marketing 48

Mobile Marketing Planning Facebook Marketing Plans 48

SnapApp

MARCH 16, 2012

On Wednesday, SnapApp hosted a webinar about Facebook's new Timeline layout and what the changes meant for the future of Facebook marketing. Marketing Strategies Using Facebook Timeline for Brands. SnapApp's quizzes and sweepstakes are just one way you can easily add interactive content to your Facebook page.

Webinar Metrics 48

Webinar Metrics Facebook Marketing & Strategy Marketing Strategy 48

SnapApp

MARCH 8, 2012

Join us on 3/14 for a live webinar To Prepare Your Page for Facebook Timeline. With 1 billion members projected by August, 20 Million Page Likes each day and 5 billion bits of content shared each week it's no wonder marketers have embraced the giant. The EdgeRank Algorithm is made up of 3 parts - Affinity, Weight & Time.

Lead Scoring 54

Lead Scoring Lead Ranking Facebook Ad Frequency 54

SnapApp

JUNE 4, 2012

With social media platforms bridging the divide between businesses and customers, there is often a fine line between when a content strategy is useful and when it's clogging a follower?s s Twitter and Facebook news feeds. For Facebook, the prime interaction time period is between 6 p.m. The more posts, the more interactions.

Twitter 48

Twitter Facebook Click Rate Social Media 48

SnapApp

MAY 5, 2016

Keeping up with content marketing news and advice every month is tough. Here's our breakdown of the best posts on content marketing from the last 30 days. . In this post: Facebook Video Ads. Account-Based Marketing + Content Marketing. Content Marketing Ideas and Inspiration. Video on Facebook continues to explode.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

SnapApp

APRIL 13, 2012

Accumulating thousands of Facebook fans is no easy task. Facebook has become a highly competitive marketplace for brands, and users are no longer as quick to "like" a brand. But there are a few techniques marketers can use to help their business Facebook pages stand out from the crowd and start earning more likes. Robust design.

Facebook 48

Facebook Branding Brand Identity Fulfillment 48

SnapApp

JUNE 6, 2012

Time LIFE - responsible for the creation of a generational collection of iconic, professional photography - has earned its place as the Featured SnapApp of the week with its Rolling Stones Ultimate Fan Facebook quiz app. Like-gating your SnapApp is an easy way to build your Facebook fan base through encouraged user engagement.

Facebook 48

Facebook Viral Marketing User-Generated Content Opt-in 48

SnapApp

JULY 13, 2011

Your Facebook Page is humming with updates, news, and posts. There are a few simple, but effective ways to increase the number of your Facebook fans. Incent users to Like your page before they can access fun content! Like-gating" is a popular method that many prominent Facebook fan pages employ. Exclusive deals?

Facebook 48

Facebook Word of Mouth Blast Campaigns Customer Satisfaction 48

SnapApp

APRIL 17, 2012

Chances are, if you manage a Facebook page that you've ran, or considered running, a sweepstakes. That's more than original blog content or videos! Facebook sweepstakes ? Well the first step is to download our guide, Facebook Marketing: Running Successful Sweepstakes & Social Promotions.

Promotion 48

Promotion Facebook Social Marketing Planning 48

SnapApp

DECEMBER 12, 2011

The Facebook ticker streams a live feed of friends? You owe thanks to the Spotify-Facebook integration for these ticker streams. Why it Matters: Facebook pushes a message to the ticker so friends see when someone they know has entered a sweepstakes, answered a?quiz, s News Feed page. it directly through the ticker.

Facebook 48

Facebook Paid Search Agency Interactive Marketing Network Marketing 48

SnapApp

APRIL 4, 2012

Below is a quick overview of some of the things Facebook page administrators should know today to? prepare for and manage their Facebook Page with Timeline, but first, start with a quick ?Are On March 30th, Facebook migrated? Facebook Pages ?look? things with Facebook Timeline: Pages sport a ?cover cover photo?

Facebook 48

Facebook Branding Brand Identity Marketing Management 48

SnapApp

NOVEMBER 15, 2011

For marketers, Facebook can be a powerful referrer. Believe it or not, for some publishers, like Cosmopolitan Magazine , Facebook has surpassed Google as a traffic source. At face value, one measure of a brand's social media health is its number of Facebook fans. through Facebook's content sharing mechanisms.?For

Facebook 48

Facebook Landing Pages User-Generated Content Blogger 48

SnapApp

MARCH 26, 2012

Facebook Timeline upgrade for Brand Pages is in full swing! here's a video tutorial & overview of the changes ) With your fancy new look come a dozen little ways for you to engage, educate, entertain and convert your Facebook fans. Facebook is a place where people network with friends and their favorite brands. 3) Variety.

Facebook 48

Facebook Merchandising Landing Pages Viral Marketing 48

SnapApp

MAY 20, 2012

We all know it's true - Facebook changes so often that it's difficult for us to keep up; while its features and layout are constantly changing, it calls for everyone to adjust. With the original layout of Facebook, SnapApps could easily be like-gated and could appear as either a tab or a landing page.

Facebook 48

Facebook FAQ Landing Pages Order 48

SnapApp

JUNE 16, 2012

As it is a feature of Facebook's Timeline, you may have noticed that there are now 12 customizable "Favorite Tabs" that appear underneath your cover photo. These Favorite Tabs give Facebook users the ability to highlight important information in hopes to direct users to additional content. and deploy them to your Facebook Page.

Facebook 48

Facebook FAQ Ideal Customer Profiles Custom Publishing 48

SnapApp

JANUARY 25, 2013

Naturally, when "Find me on Facebook" became popular, marketers were more than happy to oblige. Today, however, Facebook marketing, as well as other social media, email, and multi-channel marketing programs require a lot more sophistication than a simple presence. For running apps and promotions on Facebook, this logic still applies.

Promotion 48

Promotion Facebook Multi-Channel Business 48

SnapApp

FEBRUARY 23, 2012

You likely know that Facebook is the premier social media platform for reaching a high quantity of people. With the click of a button, Facebook members can subscribe to your message by the thousands. However, your Facebook audience may not be as engaged as you may think. Run Facebook sweepstakes. percent) responded.

Facebook 48

Facebook Ad Frequency SMS Click Rate 48

SnapApp

JANUARY 12, 2016

We checked all the boxes — develop content , run by the marketing director, post to website — but our work is just not capturing leads or driving conversions. Here are five of the most common interactive content mistakes and easy solutions to rock your next campaign: . There’s a lot of bad content out there. Bad Design .

Peer-to-peer 48

Peer-to-peer Content Urgency Marketing Advertising Benchmark 48

SnapApp

AUGUST 1, 2012

Additional Content Opt-In. On the results page of their SnapApp, Gemvara has featured Facebook Share and Twitter Tweet buttons, along with the statement "Share the love and give your friends $50, too!" At the bottom of the lead generation form, users have the ability to opt-in for "exclusive deals and insider information" from Gemvara.

Facebook 48

Facebook Opt-out Opt-in User-Generated Content 48

SnapApp

JUNE 27, 2012

It's easy to think that, just because the app is embedded into your Facebook Page or your website, that users will automatically associate your brand with their app experience. Facebook "Like" & Twitter "Follow" Buttons. On the splash page of their app - in the bottom right-hand corner to be exact - Zo?s Start Over " Button.

Promotion 48

Promotion Facebook Personalization Twitter 48

SnapApp

JANUARY 10, 2012

Interactive content can engage more sets of eyes -- and keep them on your site longer, but not necessarily longer enough to justify the additional investment of time, money and complexity. When making content decisions at this level, you need to understand the benefits in context of your business and marketing strategy. Time on Site.

Content 48

Content Conversion Rate Interactive Marketing User-Generated Content 48

SnapApp

JUNE 7, 2012

presents the 10 Commandments of Social Media Content Marketin g--they're not etched into stone tablets, but the advice is still sound! (by Facebook's plan to possibly allow children under 13? Jeff Bullas ?presents by Jeff Bullas) Social Media Club ?asks asks what parents think of? to join the social network.

Social Media 48

Social Media Twitter Facebook Media 48

SnapApp

MARCH 4, 2015

We love seeing the amazing content our customers create – and the equally amazing results they see for their demand gen programs. EMC , Unitrends , Lattice Engines , and Penton all won for driving remarkable engagement through their content. More info on the winners can be found in this Killer Content Awards Slideshare.

Eloqua 48

Eloqua Lead Scoring Lead Ranking Sales Qualified Leads 48

SnapApp

JUNE 5, 2015

Whether using the Scheduler for testing or mixing up your content, simply create your SnapApps as normal, publish them, and then set up the schedule. You can also deploy your code to Facebook and/or create a SnapApp-hosted landing page, all of which will update the content the same way. Set up a 15 minute demo!

Optimization 48

Optimization Tools Landing Pages Content 48

SnapApp

JUNE 12, 2012

For many, understanding the best of the "big five" platforms to any particular piece of content can get the results your business needs.? At 800 million active users as of the beginning of 2012, Facebook is the second most-visited website in the world, behind only Google. This is the place for your short, punchy, real-time messages.

Social Media 48

Social Media SMS Media Long Tail Marketing 48

SnapApp

JANUARY 6, 2014

Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. I will dedicate resources to content marketing. Content marketing means creating interactive and engaging content to bring people to you. I will dedicate resources to content marketing.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

SnapApp

SEPTEMBER 30, 2015

Get ready to be inspired to create your own interactive content ! . Takeaway: You can easily incorporate sponsors while offering high-engagement content — this assessment yielded a 78% app completion rate ! Takeaway: Encourage social sharing — interactive content generates attention in social media channels like Facebook and Twitter.

Personalization 48

Personalization Examples Content Marketing Planning 48

SnapApp

JULY 28, 2016

Ever wondered what makes interactive content so effective? The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it works, and what’s happening behind the scenes. Consumption of Interactive Content. Constructivism and Interactive Content.

Top of Funnel 48

Top of Funnel Content Work Management Interactive Marketing 48

SnapApp

JANUARY 16, 2014

Sixty-one percent of people feel better about a company that delivers custom content and are more likely to buy from that company ( Custom Content Council ). Because most find developing custom content for their audience to be very time consuming and expensive. Developing a big content strategy is not as scary as it sounds.

Marketing Budget 48

Marketing Budget Ad Building Marketing & Strategy Content 48

SnapApp

JULY 10, 2012

Yesterday, Google+ released a new twist on their +1 button to also show recommended content. Since 2001, StumbleUpon has thrived through connecting people with relevant and interesting content based on interests, behavior, and recently, even friend activity. Facebook killer,? Big deal - who actually uses Google+ , right?

Google 48

Google Content Social Media Twitter 48

SnapApp

NOVEMBER 13, 2015

Creating content that gets your audience excited, inspired, and delighted is a huge challenge for today’s marketers. There’s just so much content out there – how can we stand out? Content loading. Connecting with your audience as people is a good place to start. Read on to find out how they pulled it off. 1,564 YouTube Views.

Eloqua 48

Eloqua Lead Ranking Generation Lead Gen 48

SnapApp

NOVEMBER 9, 2018

Think about how you connect with your friends today: Instagram stories, Facebook Messenger, WhatsApp…. Here you can see an example from Hubspot about how Facebook Messenger can be utilized by brands to create a human experience that is also incredibly effective marketing. Interactive content. See the live example.

Conversion 101

Conversion Sales Qualified Leads Sales Cycle Paid Search Agency 101